constructing relevant quality assurance approaches
DESCRIPTION
The presentation examines the role of stakeholder involvement in the design and operation of quality systems, and gives a brief overview of theories for stakeholder involvement.Presented at the third EQAVET Projects conference, in Bucharest Romania.TRANSCRIPT
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Constructing Relevant Quality Assurance Approaches
A Stakeholder-Engagement Perspective
Anthony F. Camilleri
3rd EQAVET Projects Seminar17th February 2012 – Bucharest, Romania
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Stakeholder Engagement
Theory
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What is a Stakeholder?
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A Process forEngagement
Strengthening Capacity to Engageis especially important for certain VET Stakeholders
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Success Factors for Successful Engagement
1. Plan Ahead2. Consult using Basic Principles of
Good Practice3. Incorporate Feedback4. Document the Process and Results5. Report Back
International Finance Corporation
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Levels of Engagement
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Stakeholder Engagementin Quality Assurance
Processes
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Stakeholders in a Quality Assurance Context
Standards Level
Systemic Level
Practice Level
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There is no such thingas objective quality
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‚Practice Level‘
Objectivity(experts)
Vs
Inter-subjectivity (stakeholders)(&experts)
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‚Systemic Level‘
Constructive Engagement requires you to:
Make a value proposition
Why am I here? What will it Change?How will I benefit?
Relevance
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‚Standards - Level‘
‚Umbrella‘ stakeholders consult themselves, and synthesise the expertise of their members
Democratic Politics is by definition determined by stakeholders
Adopted from World Health Organisation
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Linking Theory
to Practice
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SEEQUEL Project
• Conceived as a stakeholder-consultation exercise on quality
System Level Quality Framework developed on basis of 800 stakeholder interviews
Implementation Level
The perceived need of a stakeholder-led quality framework led to EFQUEL Foundation
Practice Level The Quality Cycle (later operationalised in certifications), integrates stakeholders and peer review at every level
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SEEQUEL Project
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SEVAQ+ Project
• Conceived as a quality-asessment-tool building exercise
System Level Stakeholder consultation led to 3 successive versions of the assessment questions
Implementation Level
More target groups than originally planned – now four target groups
Practice Level Different use cases led to hundreds of different questionnaire permutations, so as to target individual quality approaches.
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A final story
• Harold Moskowitz – psychotherapist working in marketing in the 1970s
• Held hundreds of in-depth interviews with customers of food companies
• Led to the Theory of ‚many-pepsis‘• Credited as the father of horizontal segmentation
or... quality is determined by
social factors
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Quality as Horizontal Segmentation• Harold Moskowitz – psychotherapist
working in product design in 1970s• Worked for a number of companies in
the food industry• Hired to design ‚the perfect polpa‘
and ‚the perfect pepsi‘• Consumer Consultation (not
surveying!) led to concept of Quality as ‚Many Pepsis‘
THANK-YOUfor your attention
Feedback is welcome!
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Presentation delivered at 3rd EQAVET Projects Seminar17.02.2012 Bucharest, Romaniawww.efquel.org www.eqavetprojects.eu
„Constructing Relevant Quality Approaches: A stakeholder engagement perspective “
Anthony F. [email protected]://www.slideshare.net/anthonycamilleri/