connecting with clients on facebook

Connecting with Clients

By USA Benefits Group

on

Facebook

A QUESTION FOR YOU.

WHERE YOUR CUSTOMERS ARE?

ARE YOU…

Facebook is the social media leader, and they

have the numbers to prove it.

1.26 BILLION Facebook

users

1.23B monthly

active users

128M daily active users in

the US

Average time spent/visit

What this means for Businesses…

Average likes per

user

Over 2 Billion connections between local businesses and

people.

of Americans say Facebook has a greater

impact on their purchasing behavior than any other social

network.

47% In an average week, there are more than

645 million views and over

13 million comments on local business Facebook Pages.

20minutes

40

TIME TO GET CONNECTED!

Get a Facebook Business Page

Step1

a Facebook Business Page

Notice I said…

Do NOT promote your business through a personal Facebook profile

Facebook is not a fan of thisand besides…

Your clients don’t want to see this…(no matter how adorable it is)

And your family and friends don’t want to see this…

And your family and friends don’t want to see this…

BUY NOW!

And your family and friends don’t want to see this…

BUY NOW! Look at what I’m selling!

And your family and friends don’t want to see this…

BUY NOW! Look at what I’m selling!

GREAT

PRICES!

HURRY IN!

Start by going tohttp://www.facebook.com/page/create

Select ‘Local Business’

Select ‘Local Business’

Category:

Business or Place Name:

Health/Medical/Pharmacy

Your Name

AddressCity/StateZipPhone:How clients contact you

Set up your PageType in “Insurance Agent” for the Category

Set up your Page

Fill in the description

Set up your Page

Add a link to your USABG website

Set up your Page

Choose a smart username

Set up your Page

If you have an actual office space for your clients, select ‘Yes.’ Otherwise, pick ‘No.’

Finishing Up

Add your profile

picture

Add your Page to your favorites section

Get to Know Your Business

Page

Step2

Admin Panel-Edit Page

Information

Admin Panel-Edit Page

Information

- Manage Admins

Admin Panel-Edit Page

Information

- Manage Admins

- Invite & Share

Admin Panel-Edit Page

Information

- Manage Admins

- Invite & Share

- Promote Page

Admin Panel-Edit Page Information

- Manage Admins

- Invite & Share

- Promote Page

- Insights

Info & Posts- Name & Profile Picture

Info & Posts- Name & Profile Picture

- About You

Info & Posts- Name & Profile Picture

- About You

- Timeline

Info & Posts- Name & Profile Picture

- About You

- Timeline

- Invite Friends

Customize Your Business Page

Step3

Update Your Information

Update Your InformationCategory:Local Businesses: Health/Medical/Pharmacy

Update Your InformationCategory:Local Businesses: Health/Medical/Pharmacy

Hours of Operation

Update Your InformationCategory:Local Businesses: Health/Medical/Pharmacy

Hours of Operation

Long Description

Update Your InformationCategory:Local Businesses: Health/Medical/Pharmacy

Hours of Operation

Long Description

Email Address

Add a Cover PhotoNo promotions, coupons, or advertisements

Not primarily text

Cannot infringe on anyone else’s copyright

Add a Cover PhotoNo promotions, coupons, or advertisements

Not primarily text

Cannot infringe on anyone else’s copyright

Finding Your Page

Start Posting to Your Wall

Step4

‘What should I post and

how often?’

Content50/30/20 Rule

50% News30% Personality20% Business

Content50/30/20 Rule

50% News30% Personality20% Business

Be Positive

Content50/30/20 Rule

50% News30% Personality20% Business

Be Positive

Use Emoticons <3

Content50/30/20 Rule

50% News30% Personality20% Business

Be Positive

Use Emoticons <3Show Appreciation

FrequencyStart with 5 times per weekAdjust based on

interaction

FrequencyStart with 5 times per weekAdjust based on

interactionTry ‘non-busy’ hoursPosts published between 8 p.m. and 7 a.m. receive 14% more interaction

FrequencyStart with 5 times per weekAdjust based on

interactionTry ‘non-busy’ hoursPosts published between 8 p.m. and 7 a.m. receive 14% more interaction

WeekendsUsers check FB more on the weekends

Other Content TipsKeep it Simple

Aim for a fifth grade level

Other Content TipsKeep it Simple

Aim for a fifth grade level

Make it Interesting‘Shares’ are the best word of

mouth

Other Content TipsKeep it Simple

Aim for a fifth grade level

Make it Interesting

Don’t Spam!Only 1 – 2 times per day

‘Shares’ are the best word of mouth

Other Content TipsKeep it Simple

Aim for a fifth grade level

Think outside the cube

Make it Interesting

Don’t Spam!Only 1 – 2 times per day

‘Shares’ are the best word of mouth

Build Your Community

Step5

How do I get people to follow

me?

InvitationsYour Facebook Friends

InvitationsYour Facebook FriendsImport contact listsCreate an email template

Email Contacts

InvitationsYour Facebook FriendsImport contact listsCreate an email template

Email Contacts

Business CardsFlyers/Posters/Mailers

Print Marketing

InvitationsYour Facebook FriendsImport contact listsCreate an email template

Email Contacts

Business CardsFlyers/Posters/Mailers

Print Marketing

Text Messaging

Be VisibleCross-Promote

Be VisibleCross-PromotePresentations

Be Visible

Button LinksEmailsWebsiteBlog

Cross-PromotePresentations

Printed MaterialsBusiness DisplayPersonal FB Page

Network‘Like’ other businesses

Other agents’ pagesCarriersUSABG

Local – restaurants, dealerships, etc.

Network‘Like’ other businesses

Tag other businesses

Other agents’ pagesCarriersUSABG

Local – restaurants, dealerships, etc.

Network‘Like’ other businesses

Tag other businesses

Other agents’ pagesCarriersUSABG

Local – restaurants, dealerships, etc.

Comment on blogs

Network‘Like’ other businesses

Tag other businesses

Other agents’ pagesCarriersUSABG

Local – restaurants, dealerships, etc.

Comment on blogsGuest post on blogs

Advertising

AgeGenderCareerLocation

Ad Options

Target Groups

Sponsored StoriesPromoted Posts

IncentivesContests & GiveawaysShare/Like ContestsPhoto ContestsHoliday-RelatedMost Referrals

PrizesRestaurant Gift Cards

Quality ContentBetter Images

Encourage ConversationConsistent RoutineInsider InformationFocus on the Fans

LET’S RECAP.

BUILDING AND CONNECTING TO YOUR CLIENTS THROUGH FACEBOOK.

GET A FACEBOOK BUSINESS PAGE1

2

3

4

5

GET TO KNOW YOUR PAGE

CUSTOMIZE YOUR PAGE

POST CONTENT

BUILD YOUR AUDIENCE

QUESTIONS?