connecting kids to coverage national campaign campaign goals: raise awareness about free and...

Connecting Kids to Coverage Campaign: Reaching Out to TeensDonna Cohen Ross, Director of Enrollment Initiatives Center for Medicaid and CHIP ServicesJuly 22, 2015

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Connecting Kids to Coverage National Campaign

Campaign goals: Raise awareness about free and low-cost health

coverage available through Medicaid and CHIP and how to apply

Create opportunities for families to get their eligible children and teens signed up for coverage

Pursue a two-generation approach– more parents than ever before are eligible for Medicaid

Provide resources to help organize and conduct outreach

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We’re Making Progress…Children’s Medicaid/CHIP Participation Rate

Source: Forthcoming analysis of the Urban Institute Health Policy Center’s ACS Medicaid/CHIP Eligibility Simulation Model based on data from the Integrated Public Use Microdata Series (IPUMS) from 2008 to 2013.Notes: Estimates reflect an adjustment for the misreporting of coverage on the ACS.

2008 2009 2010 2011 2012 201378%

80%

82%

84%

86%

88%

90%

81.7%

84.3%

85.8%87.2%

88.1% 88.3%

2008-2013

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Find Your State’s Participation Rate

Go to InsureKidsNow.gov

Right-hand side: “Resources”

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Teen Challenge

2010 Medicaid/CHIP participation rates for children:

88.3% overall 89.9% under age 6 86.7% ages 6-12 < 80% ages 13-18

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Two Key Campaign Initiatives

The Campaign will ramp up outreach during two important times of the year: Spring Enrollment Push (May): Remind

families that application and enrollment in Medicaid and CHIP for eligible children, teens and adults is year-round

Back-to-School Time (July-August): Engage parents when health issues are top of mind

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You Can Apply for Medicaid & CHIP 365 Days a Year

Over 12 million new enrollees so far!

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Reaching Teens

Work with school-based health centers and other places teens seek care

Connect with programs that attract older teens – drivers ed, college and vocational prep, community colleges

Look beyond schools – recreation, after-school jobs Work with trusted adults – teachers, coaches,

community organizations Reach out to vulnerable teens – teens who are

homeless, former foster youth

Selected Campaign Resources & How You Can Get Involved

“Kid in Charge” Flyers

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Customization Options

Customization Guide: insurekidsnow.gov/professionals/outreach/strategies/customization_guide_.pdf

National Webinars

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Monthly webinars for grantees and partners

Archived webinars at http://www.insurekidsnow.gov/professionals/webinars/index.html

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Keep Up With the Campaign Sign up for the Connecting Kids to Coverage National

Campaign Notes eNewsletterhttps://public-dc2.govdelivery.com/accounts/USCMS/subscriber/new

Contact us to learn how you can get involved

InsureKidsNow@fleishman.com1-855-313-KIDS (5437)

Follow us on twitter@IKNGov

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Thank You!

Donna Cohen RossDirector of Enrollment Initiatives

Center for Medicaid and CHIP ServicesDonna.CohenRoss@cms.hhs.gov

202-260-0509