communications strategy for world central kitchen

WORLD CENTRAL KITCHEN Carmen Ruiz- Capstone – Fall 2012

Cause: Hunger in Haiti

Client: World Central Kitchen

Opportunity: Fundraising

Insights: Reaching key publics

Recommendations: Tactics

Cause: Hunger in Haiti

Client: World Central Kitchen

Opportunity: Fundraising

Insights: Reaching key publics

Recommendations: Tactics

HAITI 2010

300,000 dead

300,000 injured

1.3 million homeless

Cause: Hunger in Haiti

Client: World Central Kitchen

Opportunity: Fundraising

Insights: Reaching key publics

Recommendations: Tactics

unique value proposition:

helping people feed themselves

CHEF JOSE ANDRES

(JALEO)

(AMERICA EATS)

(MINIBAR)

(OYAMEL)

(ZAYTINYA)

Cause: Hunger in Haiti

Client: World Central Kitchen

Challenge: Fundraising

Insights: Reaching key publics

Recommendations: Tactics

opportunity

to mobilize funding to implement food security programs by sharing its unique value proposition with its key publics.

opportunity

to mobilize funding to implement food security programs by sharing its unique value proposition with its key publics.

goal to position world central kitchen as an innovative and trusted nonprofit striving to end hunger and malnutrition, in order to drive donations for the organization.

Cause: Hunger in Haiti

Client: World Central Kitchen

Challenge: Fundraising

Insights: Reaching key publics

Recommendations: Tactics

Donations to international causes:

• peer support for the organization• sensitivity towards poverty abroad

Donations to international causes:

• peer support for the organization• sensitivity towards poverty abroad

Key Public 1: Friends of the WCK’s Board of Directors

Key Public 2: Students and alumni of Ivy League and DC area universities

Key Public 3: Corporations with investments in Haiti

Cause: Hunger in Haiti

Client: World Central Kitchen

Challenge: Fundraising

Insights: Reaching key publics

Recommendations: Tactics

Key Public 1: Friends of the WCK’s Board of Directors

Key Public 2: Students and alumni of Ivy League and DC area universities

Key Public 3: Corporations with investments in Haiti

Personal letter signed by Chef Jose Andres

Meetings to develop joint Corporate Social Responsibility programs

Guest speaker opportunities

VISUAL IDENTITY

Earthquake victim 

Unemployed 

✔Restaurant owner

Many Haitians are rebuilding their lives just using their motivation and creativity; you can give them a hand visiting www.worlcentralkitchen.org

Iron chef

Iron Chef winner, Chef Jose Andres, has a new challenge: training food street vendors in Haiti to cook safely www.worldcentralkitchen.org

THANKS