communications strategies beth brown director of communications department of natural resources
Post on 13-Dec-2015
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Coordinated Campaign Key to Success
• Public-private partnership• Messaging based in extensive
research• Comprehensive, turnkey tools for
greatest impact
Communications Campaign Goals
• Increase public awareness about the litter problem among target audience, motivate change
• Engage children in litter prevention and clean-up– Empower them to influence adults– Instill lifelong positive habits
Multi-Layered Communications
• Reaching Beyond Ourselves– Public/individual– Alternative sources of delivery
• Branding Pieces Engage All– TV Ad– Web site
• Targeted Tools For Specific Audiences– Young Males: Radio, Print/Outdoor– Children: Mascot, Poster, YCCC, Lessons
Radio Ad
• “Trashy Daddy”– Leverages campaign “Only Losers
Litter”– Radio allows for more targeted
placement– Reaches offenders where likely to
litter
Engaging the Next Generation
• YCCC– In-class poster– Promotional
materials
• “The Brown Trasher”– Naming contest– Appearances
• Online resources– Activities – Lesson Plans
Timeline for Implementation of Statewide Campaign
• Get started today– Public relations
• Media outreach• Mascot Naming Contest• Rivers Alive• PSAs
– Online tools
• Coming Soon – Media outreach plan– Paid ad schedule to launch in 2007
What You Can Do
• Use the Tools– Access online resources to get the
word out• Press releases, newsletter articles, PSAs
– Work with local partners to place advertising • TV, radio, print
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