quality data in a voluntary world beth zemach don brown kacper szczurek association management...
TRANSCRIPT
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Quality Data in a
Voluntary World
Beth Zemach Don Brown
Kacper Szczurek
Association Management
Center
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Target Marketing
Foundational knowledge for healthcare quality professionals across the care continuum.
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Q Solutions Module Sales
Safe
ty
Info
rmat
ion
Man
agem
ent
Lead
ersh
ip
Perfo
rman
ce Im
prov
emen
t
Regul
atio
n02468
1012
Medical CenterBehavioral HealthCritical AccessCommunity HospitalHealth SystemLong TermVAHome Care
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Primary Expertise within Practice Setting
Med
ical
Cen
ter
Beha
vior
Hea
lth
Critical
Acc
ess
Comm
unity
Hos
pita
l
Health
Sys
tem
Long
Ter
m0
20406080
100120
ComplianceRisk ManagementPatient SafetyPerfrm ImprovementInfo ManagementCare ManagementRegulation
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• Hospice Medical Director Certification Board Pilot test
• New client• Build fresh demographic database from
ground up as physicians registered to sit for exam• AMC initiative -• Recognized many clients had stale
demographics• Recognized many clients had incomplete profiles
• Pilot results
New Orleans – 2014
Successful
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From Pilot to Full Push
• Membership/Customers• Build a universe
• For BIG DATA
• Exhibitors/Sponsors• Ties to potential sale• What matters?
• Meeting Registration• New audiences• Best topics/under
performing topics• Pricing strategies• Pre Con planning
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• Primary Work Setting – acute care community hospital• Primary Responsibility – clinician, research• Primary Position – director, professor• Primary Specialty – neuro-oncology, cardiac• Area of Expertise – pediatrics• Highest Degree Earned • Certifications Earned• Custom Demographic
Informed Decisions: Healthcare
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Informed Decisions Module
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• Philosophical Issue: Wipe out or Swipe in• Mapping• Case Study: NAHQ• Wiped out and started fresh• 6500 Members• 4000 Member Completed demographics
(60%) Year I• 320 updated record multiple times• Historical perspective missing BUT, data
wasn’t good
Existing Demographics?
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Risk of Forcing Data?
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• 16 client teams• 7 – 11 months live• Comments Recorded• Customer wanted to process order without answering demo questions. Member
Services representative explained purpose behind questions, helped customer answer questions and proceeded to check out.
• Unhappy about having to answer demo questions, ordered over the telephone so she wouldn’t have to answer them.
• Need help to navigate back to recertification record after completing demo questions.
• Needed help filling out.
• Issues filling out questions.
Contact Tracking
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Completed Records
Demographic Pre Informed Decisions
1 Year out
AAHPM4745
Primary Work SettingPrimary Position
11%39%
63%67%
ITNS1166
Primary Work SettingPrimary Responsibility
80%47%
81%79%
APS2069
Income LevelSpecialty
22%48%
40%58%
NAHQ6611
Primary PositionPrimary Responsibility
52%74%
62%62%
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• Pharmaceutical companies want to get close to board and members that they cannot reach through regular sales calls.• IRC allows them access to oncology pharmacists
from top:• institutions, universities and cancer centers• VIA: summits, conference, receptions, mail, e-blasts,
advisory meetings.• HOPA sends ID demographics + CVs to Pharms
(title, specialty) acknowledging fresh and accurate for pharma to select for inclusion in its council.
HOPA Industry Relations CouncilAlmost $1 million from Pharmaceuticals
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• Build New Personify360 Reports
•Develop a more data driven culture at AMC• Education• Evolve the talent pool
Next Steps
Clinician ResearchPurchase 256 334(Dep. Var.) 23% 16%
18% 25%127 64 Index
Primary Responsibility (Ind. Var.)
Sample Size (n)Down PercentAcross Percent
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Power of Data Driven Culture
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Thank you!
Beth ZemachDon Brown
Kacper Szczurek
Association Management Center – Chicago, [email protected]