communication - case study: sportoutfitters + backwoods
Post on 30-Nov-2014
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Now w
e ar
e ONE
SP
OR
T O
UT
F I TT
ER
S +
BA
CK
WO
OD
S W
EA
R
THE SCENARIO OF THE INDUSTRY
SPORT OUTFITTERS PTY LTD
• Located in Sydney
• One of the biggest player in the Sport’s wear and retail of New South Wales
• The third biggest in Sydney
• 7 Branches
• 70 employees
• 1 manufacturing factory
BACKWOODS WEAR PTY LTD
• Located in Melbourne
• The seventh biggest in Victoria
• The one with the largest economic growth rates in the last two years in Melbourne
• 1 branch
• 30 employees
THE ALIANCE - We Love Sports
THE ALIANCE
• Based in the situation of the market industry
• The decision of over take a bigger part of the marketshare
• Having strength to compete with the biggest
• Growth strategy in the Eastern Australia
• Investing in smaller local business with potential to add on the Group’s strategy
THE ALIANCE
THE
PLAN
The
stra
tegy
and th
e ev
ent
Day 1Presentation about the new situation of the company: We have just purchased another company
Day 1Presentation about the new situation of the company: We are about to merge with a company bigger than us
SPORT OUTFITTERS
BACKWOODS
Day 1Present the BackWoods Wear company, the numbers, why we are merging with this company and the “DNA” of the same
Day 1Present the numbers and the “DNA” of the Sport OutFitters and why it’s one of the biggest companies of Sydney
SPORT OUTFITTERS
BACKWOODS
Day 2 Select a team of 20
people, with some of the best dealers we have and two managers to leave and training the group in Melbourne
Explain the situation and training this team (1 week training)
Day 2 Select team of 20 who are
able to move to Sydney and live there for one year
Priority to the single ones Having a bit of the
background to the regular costumers don’t feeling they are losing the store and the dealers they like
Explain the situation for the team and training them (1 week training)
SPORT OUTFITTERS
BACKWOODS
Week 2By the end of this week, the company are going to close their doors for the public to join the whole team to go to an integration of the new Group: SportOutfitters+BackWoods
Week 2By the end of this week, the company are going to close their doors for the public to join the whole team to go to an integration of the new Group: SportOutfitters+BackWoods
SPORT OUTFITTERS
BACKWOODS
TEAM B
UILDIN
G
The
Even
t: Ti
me
to tr
ansf
orm
30 +
70
in 2
00
THE TEAM BUILDING
The idea is getting together with all members of the NEW Company that is about to start from the nearly 60 days
Introducing all of the content of the Company and how both of them are where they are at this very moment
Giving a chance for all of the members getting to know each other and present the challenge they have to assume from now on.
Having an event which all of the members of the Company are going to meet some of the Olympic Athletes of London 2012 talking about the love about sports and about the importance of team cooperation.
THE
EVENT
Break
ing th
e Ic
e – A
com
pany
mad
e of
people
THE EVENT
Sailing Adventure
We are going to split the whole group in 10 teams
They will be choose randomic
Melbourn Team mixed with Sydney Team
The task will be to complete the rout that will be designated by the Olympic Gold Medals, Mathew Belcher and Malcolm Page, after a seminar.
Different issues and roles for each member of each team
Learning how to trust on the other
Getting to know the new colleague
Being efficient and effective to complete the cruse
THE EVENT The members of BackWoods Wear will be located at the Taj Hotels Resorts
and Places
Blue Sydney – Woolloomooloo
The SportOutfitters is going to participate of the event but all of them will be hosted in your own houses
1 Day: Breakfast, lunch and dinner all provided
1 Day: Breakfast from 8am to 10am – Ice Breaker
1 Day: Seminar from 10am to 12pm with the Olympic Athletes
1 Day: Lunch time from 12pm to 1pm – time to get to know better
1 Day: Receiving the instructions to the Sailing Adventure and the Rout from 1pm to 3pm
1 Day: Afternoon free to visit the area nearby the Resort: The Central Business / Shopping District, Sydney Opera House, Harbor Bridge and The Royal Botanical Gardens
1 Day: Dinner at 8pm and sortition of the teams
THE EVENT
Day 2: Morning Breakfast from 8am to 9am
Day 2: at the marina the teams will receive your Capitain and the instructions of your role during the Sailing Adventure – untill 11h30am
Day 2: After lunch (11h30am to 12h30) the teams starting the Sailing cruse at the Sydney Harbor.
THE EVENT
Day 3: Breakfast Seminar: Welcome Day and Presentation of the Training Schedule
Day 3: Happy Luch Hour Time – a casual lunch with wines and beers
Day 3: The Melbourne Team go back home to prepare their farewell in 2 weeks time
THE
STRAT
EGY
What
, Why,
Wher
e, W
hen, W
ho ?
THE STRATEGY
Obtain a larger marketshare in Sydney: 40%
Increase in the number of Branchs in Sydney: 3 more in 6 months
Keep the store BackWoods in Melbourne
Protect from competitors and new players in Melbourne
Keep some of the dealers in Melbourne
Change the uniform of the company to one with the two brands
In one year time the name that will remain it is Sport Outfitters
In one year time Open two more branchs in Melbourne and one wharehouse, one branch in Hobart and one in Brisbane
Open a wharehouse in Brisbane
THANK YO
U!
RE
NA
TO
CA
MA
RG
OS
DE
ME
I RE
L ES
- 2
01
22
65
11
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