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JAMA Tokyo (Head Office)Jidosha Kaikan, 1-30, Shiba Daimon 1-chome Minato-ku, Tokyo 105-0012 JapanTel: +81 3 5405-6126Fax: +81 3 5405-6136http://www.jama.or.jp
JAMA European OfficeAvenue Louise/Louizalaan 2871050 Brussels, BelgiumTel: +32 2 639-14-30 Fax: +32 2 647-57-54
JAMA North American Office 1050 17th Street, N.W., Suite 410 Washington, D.C. 20036-5518, U.S.A. Tel: +1 202 296-8537Fax: +1 202 872-1212http://www.jama.org
JAMA Singapore Representative OfficeGB Building, 9th Floor #09-03/04 143 Cecil Street Singapore 069542 Tel: +65 62 21-5057 Fax: +65 62 21-5072
JAMA Beijing Office Unit 1001B, Level 10, China World Tower 2 No.1 Jian Guo Men Wai Avenue Beijing 100004 ChinaTel: +86 10 6505-0030 Fax: +86 10 6505-5856
How to contact JAMA
Please visit us at:www.jama-english.jp
June 2010
Common Challenges,Common FutureJapanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry
2010
Contents
2
Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future
Foreword
Production in the European Union
Research & Development in the European Union
EU Production and Exports
by Japanese Automakers
Investment and Employment
News from Our Members
Japanese Automakers’ Purchases of EU Parts
Automotive Ties between Europe and Japan
3
10
11
4
6
8
8
9
Japanese Automakers in the EUContributing to Low-Carbon Road Transport and a Competitive Motor Industry
The global urgency of addressing climate change has prompted vital discussions on government policies to
promote eco-friendly vehicles and on strengthening the competitiveness of the automotive industry in the transition
to decarbonised road transport. Despite the challenges posed by the global economic slowdown since autumn
2008, Japanese automobile manufacturers are contributing to the economy and employment in the European Union
through their production, research-and-development, distribution and other activities in the EU, and contributing to
the shift to low-carbon transport through their supply of eco-friendly vehicles.
Figures for 2009 attest to the significance of these contributions:
● Cumulative investment by Japanese automakers in European production and R&D facilities reached nearly
€21.49 billion.
● 1.13 million vehicles were produced by Japanese automakers in the EU in 2009.● Japanese automakers operated a total of 13 manufacturing plants and 12 R&D and design centres in the EU and
purchased €9.73 billion worth of EU-made parts.
● Directly in those operations and indirectly in sales distribution, Japanese automakers’ activities involved the employment of 136,054 people across Europe.
● EU-made Japanese models exported from the EU in 2009 totalled 56,173 units.
Japanese automakers are and will continue carrying out comprehensive measures to reduce CO2 emissions in the
fight against global warming. These include, among other efforts, continuously advancing technologies to enhance
automotive fuel efficiency; developing and marketing next-generation alternative-energy vehicles, to help expedite
low-carbon fleet renewal; researching and recommending road infrastructure measures to promote smoother traffic
flow; and actively promoting ecodriving by all vehicle users. Low-carbon road transport is only achievable, however,
by means of an integrated approach involving the efforts not solely of the automotive industry but of all the
stakeholders concerned, including fuel/power suppliers, government, and vehicle users.
Economic and climate change issues being common challenges for the EU and Japan, JAMA members welcomed
the outcome of the EU-Japan Summit held in Tokyo on 28 April this year, during which the European Commission
and Japanese government agreed on cooperation in addressing climate change and on launching a joint
examination of “the ways to comprehensively strengthen and integrate” the EU-Japan economic relationship.
With respect to the recently-launched EU strategy for clean and energy-efficient vehicles, the Japanese auto
manufacturers look forward to a constructive dialogue with European stakeholders so that, together, they can help
make possible an early transition to sustainable mobility.
JAMA members are committed to contributing to the further growth of the auto industries in both Europe and Japan,
through an enhanced partnership with the EU in tackling global challenges.
3
Production in the European Union Production Facilities in the European Unionp Production Facilities in thhe European Unionp
4
Japanese manufacturers build and produce cars in Europe to meet the needs of European consumers.
Japanese manufacturers currently operate13 production facilities in 8 EU countries.
Japanese manufacturers produced1.13 million vehicles and employed 31,695 people in their EU production operations in 2009.
Location(Start of Operation) Products EmployeesManufacturer Equity Shares
UnitsProducedin 2008
TotalInvestment
(million)
UnitsProducedin 2009
5
Company Emploedd9
er L
(Start
UNITED KINGDOM
1 Nissan Sunderland(1986)
Nissan MotorManufacturing (UK) Ltd.
(Nissan Motor Manufacturing Sunderland Plant)
Nissan Europe 100%
386,555 338,150 4,163 GBP 2,440Micra, Micra C+C, Note,
Qashqai, Qashqai+2
2 ToyotaBurnaston,
Deeside(1992)
Toyota Motor Manufacturing
(UK) Ltd. (TMUK)TME 100%
213,000198,000
127,000 89,000
3,500 EUR 3,665Avensis, AurisEngines
3 Honda Swindon(1992)
Honda of the UK Manufacturing Ltd.
(HUM)
Honda Motor Europe 86.32%
Honda Motor 13.68%
230,423 75,583 3,000 GBP 1,440Civic (3D, 5D) , CR-V, Jazz
Engines
4 Toyota Valenciennes(2001)
Toyota MotorManufacturing France
S.A.S. (TMMF)TME 100% 240,000 208,000 3,650 EUR 897Yaris
(HUM) 13.68%
4 Toyota enciennesValToyota Motorf t i FM TME 100%T 40 00024 208 0000 503 65 EURE 897Yaris
FRANCE
THE NETHERLANDS
8 MitsubishiBorn(1991)
Netherlands Car B.V. (NedCar)
MMC 85%MME 15% 59,223 50,620 1,590 EUR 1,483
(1991-2005)Colt, Outlander
6 Toyota Ovar(1968)
Toyota CaetanoPortugal, S.A.
(TCAP)TME 27% 6,000 2,000 340 EUR 44
Dyna,Hiace,Optimo
7 Tramagal(1996)
Mitsubishi Fuso Truck Europe S.A. (MFTE)
Mitsubishi Fuso100% 10,856 2,921 330 EUR 57.9Canter
6 Toyota OvarToyota CaetanoTPortugal S A TME 27% 6 000 2 0000 4034 EUR 44
Dyna,Hiace
PORTUGAL
Mitsubishi Fuso
( )S.A.S. (TMMF)
SPAIN
5 Nissan Barcelona, Avila,
Cantabria(1983)
Nissan Motor Iberica S.A. Nissan99.79%
156,961 52,502 4,292 EUR 2,757.2
X83 (Nissan Primastar, RenaultTrafic and Opel Vivaro),
Navara, Pathfinder, Atleon, F91A (Nissan Cabstar,
Renault Trucks Maxity)Diesel engines,
Manual transmissions, Engines, Axle parts
9 Suzuki Esztergom
(1992)Magyar Suzuki
CorporationSuzuki97.5%
281,686 180,166 3,490Splash,Swift,SX4
( )( ) 991 2005)(19
9 S kisztergomEsMagyar Suzuki Suzuki 81 68628 180 1666 903 49
Splash,Swift
HUNGARY
10 Isuzu Tychy(1999)
Isuzu MotorsPolska Sp.zo.o.
(ISPOL)
Isuzu 40%GM 60% 142,932 122,348 550 JPY 27,400Diesel engines
11 Toyota Walbrzych
(2002)
ToyotaMotor Manufacturing
Poland Sp.zo.o (TMMP)
TME 94%Aisin 6%
582,000335,000
532,000369,000
2,010 EUR 428Transmissions,
Engines
12 Toyota Jelcz Laskowice
(2005)Toyota Motor IndustriesPoland Sp.zo.o. (TMIP)
TME 60%TIC 40% 109,000 68,000 740 EUR 242Engines
( )p SX4
10 IsuzuTychyIsuzu Motors
Polska Sp zo oIsuzu 40%
2 93214 122 3488 5055 YJPY 27 400YDiesel engines
POLAND
Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future
13 Toyota Kolin(2005)
Toyota Peugeot Citroën Automobile Czech, s.r.o.
(TPCA)
TMC 50%PSA 50% 108,000 100,000 3,500 EUR 1,300Aygo 13 Toyota Kolinota Peugeot CitroënToyo n
bil C hA tTMC 50%
08 00010 100 0000 003 50 UREU 1 300Aygo
CZECH REPUBLIC
MMC: Mitsubishi Motors CorporationMME: Mitsubishi Motors Europe B.V.
TMC: Toyota Motor CorporationTME: Toyota Motor EuropeT I C : Toyota Industries Corporation
1
2
3
4
55
8
6
7
9
10
11
112
13
(Euro values are based on annual average exchange rates in 2009.)
540
Nissan Motor Manufacturing Ltd., Sunderland, UK Magyar Suzuki Corporation, Esztergom, Hungary
Roughly €21.49 billion have been invested by JAMA members in production facilities in the EU.
N/A
Research & Development in the European Union R&D Facilities in the European Unionp p R&D Facilities in the Eurropean Unionp
6
Japanese automakers conduct R&D and design activities in conjunction with their production operations in Europe.
Japanese automakers currently operate 12 R&D and design centres in 5 EU countries.
R&D and design activities in the EU are aimed at meeting the specific needs of the European market.
Headquarters, Division Offices
Manufacturer Employees Current Functions
7
Company HD
JAMA members’ R&D and design activities in the EU employed1,843 people in 2009.
M
1 Honda SwindonHonda R&D Europe (UK) Ltd. 1,2,3,5,6,7,8,12
2 Nissan LondonNissan Design Europe Ltd. 59 4
3 Honda OffenbachHonda R&D Europe (Deutschland) GmbH 1,2,3,6,8,12
4 Isuzu GustavsburgIsuzu Motors Germany GmbH 120 2,3,12
5 Mazda OberurselMazda Motor Europe GmbH 81 3,4,6
6 Mitsubishi TreburMitsubishi Motor R&D of Europe GmbH 45 1,2,3,10,11,12
7 Toyota KölnToyota Motorsport Germany GmbH 150 9
9 Toyota NiceToyota Europe Design Development S.A.R.L. (ED2) 40 4,5,6,7,8
10 Toyota Bernaston, UKZaventem, BelgiumToyota Motor Europe N.V./S.A. 440 1,2,3,5
11 Nissan
Cranfield, UKBarcelona/Madrid, Spain
Brussels, BelgiumBrühl, Germany
Nissan Technical Centre Europe Ltd. 694 2,3,6,7,8,10,11
8 Subaru Ingelheim am RheinSubaru Test & Development Center (STCE) 8 3,4
aventem, BelgiumZa
Cranfield, UK
Key to Functions: 1. Technical support for procurement of
parts for local production
2. Evaluation of parts
3. Evaluation of vehicles
4. Styling and general design
5. Parts design
6. Vehicle design
7. Prototype production
8. Marketing research
9. Development of racing cars
10. Engine application development
with vehicle validation
11. Type approval and homologation
12. Field problem investigation
1 2
1110
1155
8
55 78 6
773311
6 3
4
9
1111
Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future
UNITED KINGDOM
SPAIN
GERMANY
FRANCE
BELGIUM
UNITED KINGDOM
UNITED KINGDOM
BELGIUM
GERMANY
, y
BELGIUM
12 Subaru ZaventemSubaru Europe N.V./S.A. 43 2,5,8,11,12
1112.10
Nissan Technical Center Europe Ltd., Cranfield, UK Toyota Motor Europe N.V./S.A., Zaventem, Belgium
EU Production and Exports by Japanese Automakers News from Our Members
Investment and Employment
p y p N
8
EU production decreased to 1.13 millionunits in 2009,as a result primarily of the global economic crisis.
Japanese models produced in the EU are also exported outside the EU. These exports totalled 56,173units in 2009.
9
(in units)
Note: EU27 (EU15)
p y
A total of roughly €21.49 billion have been invested by JAMA members in production facilities in the EU. Additional investment has been made in R&D and distribution activities.
By creating high-skill jobs, Japanese automakers have contributed to the dynamism of the EU economy.
In 2009,136,054 people were employed through the activities of Japanese automakers in the EU:● 33,538 directly, with 31,695 in production and 1,843 in R&D.
● 102,516 indirectly, by headquarters and parts distribution centres as well as in distribution, financial services and sales.
HondaHonda began production of the Jazz at its HUM plant in Swindon, UK, in
October, 2009. In the fiscal year ending 31 March 2010, HUM built 20,000
units of the Jazz, of which 75 per cent were destined for the UK market and the
remaining 25 per cent bound for 55 countries in Europe (where the Jazz
recently surpassed the 70,000 sales mark) and elsewhere, including South
Africa. The European version of Honda’s CR-Z made its debut at the 2010
Geneva International Motor Show. Combining the advantages of a highly
efficient petrol-electric hybrid powertrain with a manual transmission and
featuring a stylish coupe body, the CR-Z is to go on sale across Europe in
mid-2010, with an annual sales target of 20,000 units.
ToyotaToyota Motor Corporation is to introduce approximately 600 units of its Prius
PHV, a plug-in version of its third-generation Prius petrol-electric hybrid
vehicle, in Europe, Japan and the United States over the first half of 2010, for
use by governments and businesses. In Europe, Toyota will be leasing about
200 units of its plug-in Prius, of which about half are to be delivered to the city
of Strasbourg, France. The Prius plug-in hybrid is also scheduled to be
introduced in the United Kingdom and Portugal. Toyota is meanwhile
considering its introduction in 18 other European countries.
MitsubishiMMC aims to expand its passenger car footprint in Europe with the introduction
of its new ASX compact crossover in countries there, on a sequential basis
starting in late spring 2010. The launch of the ASX, which seats five, follows
the introduction of the larger and recently re-designed Outlander mid-size
crossover. Amongst other available powertrains, the European-spec version
will be fitted with an all-new, Euro 5-compliant, 1.8-litre turbocharged
direct-injection diesel engine jointly developed by MMC and Mitsubishi Heavy
Industries, Ltd. and will feature "automatic stop & go" technology. Together
with a 6-speed manual transmission, this combination will deliver high
environmental efficiency.
MazdaThe all-new Mazda5 made its global premiere at the 2010 Geneva Motor
Show. It emits approximately 15 per cent less CO2 than its predecessor thanks
to Mazda’s “i-stop” idling-prevention technology and a direct-injection engine,
among other advanced technologies. European sales of the Mazda5 (including
a diesel version) will be launched in autumn 2010. Meanwhile, Mazda has
added to its CX-7 lineup a version powered by Mazda’s MZR-CD 2.2-litre
diesel engine incorporating selective catalytic reduction (SCR) technology.
This technology significantly reduces the diesel engine’s nitrogen oxide (NOx)
emissions, which enables the diesel CX-7 to achieve outstanding eco-friendly
performance that complies with strict Euro 5 emissions regulations.
NissanNissan Motor Co., Ltd. has announced that the all-electric Nissan Leaf will be
manufactured in the UK at Nissan’s plant in Sunderland beginning in early
2013, with an initial production volume of about 50,000 units annually. (The
Leaf is to be launched in selected European markets in late 2010.) Meanwhile,
construction of Nissan’s lithium-ion battery plant, announced in 2009, began in
April 2010. This facility, also located at Sunderland, will start manufacturing
batteries in 2012, at the rate of 60,000 units a year, for both Nissan and its
Alliance partner Renault.
New Investment and Employment ActivitiesCompanyname Location Target
dateInvestment target
Job creation
Investment(million)
Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
1,69
3,15
1 (1
,306
,209
)
812,
163
(743
,774
)
2008 20092000 2001 2002 2003 2004 2005 2006 2007
Exports to the EUEU production
Toyota Motor Manufacturing(UK) Ltd. (TMUK)
Burnaston,Derbyshire
Mid 2010
Production of Auris Hybrid vehicles N/A N/A
Nissan Motor Co., Ltd.
Aveiro,Portugal 2012 Production of
Lithium-ion batteries EUR 160
EUR 468.2
200
200Nissan Motor Manufacturing(UK) Ltd.
Sunderland,UK
2012
2013
Production of Lithium-ion batteries
Production of Leaf N/A
Source : JAMA
Honda
Mazda
Mitsubishi
y
Nissan
Toyota
Employee at the Honda of the UK Manufacturing Ltd. (HUM) Swindon, UK
1,13
6,14
5
(85
5,62
0)
910,
670
(833
,421
)
1,01
7,89
1 (
973,
076)
1,02
2,69
8 (
939,
034)
810,
181
(780
,750
)
1,10
2,55
6 (
1,01
5,74
8)
864,
941
(837
,639
)
1,24
5,46
9 (1
,156
,237
)
1,01
9,75
3
(988
,523
)
1,29
6,51
6 (1
,223
,844
)
1,03
7,81
2
(987
,299
)
1,36
9,55
6 (1
,233
,887
)
897,
704 (
856,
791)
1,50
9,40
2 (1
,345
,631
)
923,
658
(886
,906
)
1,78
9,87
5 (1
,450
,757
)
919,
421
(858
,492
)
542,
215
(512
,187
)
Automotive Ties between Europe and Japanp pA
10 11
Japanese Automakers’ Purchases of EU Partsp
Purchases of European parts by Japanese automakers totalled €9.73 billion in 2009.
At the European production facilities of Japanese automakers, European suppliers deliver more than 80% of the value of the parts.
European suppliers with high outsourcing and looking for a long-term relationship are worthy partners for Japanese vehicle manufacturers.
The JAMA-CLEPA (European Association of Automotive Suppliers) Business Conference has provided excellent opportunities to create strong business relationships between Japanese automakers and European suppliers.
JAMA members open their contact points to potential suppliers in order to pursue global maximised purchasing.
(billion €)
No
te: F
Y 2
000-
2004
: EU
15;
FY
200
5-20
06: E
U25
; FY
200
7-20
09: E
U27
0
1
2
3
5
4
6
7
8
9
10
11
12
13
14
6.78
7.53
7.93
9.51
10.2
1
11.2
4
13.1
9
2000 2001 2002 2003 2004 2005 2006 2007
15
16
JAMA-CLEPA Conferences
Date PlaceEuropean participants
Japanese participants
March Paris 450 150
May Berlin 500 170
Nov London 530 170
April Amsterdam 450 100
Nov Strasbourg 360 140
April Stuttgart 480 120
April Göteborg 380 120
Nov Torino 480 110
May Dresden 450 130
TBD
1995
1996
1997
1999
2000
2002
2004
2005
2007
Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future
Europe Japan
Mitsubishi Fuso
UD Trucks
As of June 2010
Supply of diesel engines
Supply of engines
Supply of finished vehicles
Supply of engines
50% equity stake
Supply of diesel engines
Capital alliance
Supply of diesel engines
Supply of finished vehicles jointly developed in Europe
Supply of diesel engines from Poland
Supply of finished vehicles jointly developed in Europe
Supply of diesel engines
15% equity stake
43.4% equity stake
Supply of diesel engines
100% equity stake
Cooperative sales ties in the Japanese market
50% equity stake
85% equity stake
Supply of engines
Toyota Peugeot CitroënAutomobile Czech
(TPCA) (Czech Republic)
Isuzu
SubaruPorsche(Germany)
Su
AB Volvo(Sweden)
GM Europe
Volkswagen(Germany)
Mitsubishi
PSA Peugeot Citroën (France)
Suzuki
Toyota
Source:JAMA
Source:JAMA
15.1
2
2008
13.5
4
2009
9.73
Fiat(Italy)
1.55% equity stake
3.1% equity stake
Nissan
3.1
% e
qu
ity s
take
1.5
5%
eq
uity
sta
ke
Renault(France)
Daimler(Germany)
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