comm 303-50 final

Communication Technology

in 2022

What is Communication Technology?

• Communication technology facilitates communication between individuals or groups who are not physically present at the same location. Systems such as telephones, telex, fax, radio, television, and video are included, as well as more recent computer-based technologies, including electronic data interchange and e-mail.

Communication Technology Today

Smartphone/PDA Video Games Tablets YouTube Social Media (Facebook, Twitter)

What will the Future Hold?

Changes in Human Interaction

Changes in Human Interaction • With the advances in

Communication Technology, the need for human interaction will be less.

• We can communicate via text message, video chat, Skype, or the seemingly old fashioned phone call.

• People will feel connected to others without actually seeing them.

Changes in Human Interaction

• People will become more connected and involved in the lives of others through social media.

• Communication through technology rather than in person will result in anxiety when you speak with someone face to face.

• We will rely on Communication Technology to interact with others.

Social Learning Theory

We Learn by Observing Others

• When we spend our time communicating and interacting through technology, what behaviors are we learning?

•The Social Learning Theory proposed by Albert Bandura has become perhaps the most influential theory of learning and development. While rooted in many of the basic concepts of traditional learning theory, Bandura believed that direct reinforcement could not account for all types of learning.

Advances in Advertising

Advances in Advertising

• Facebook is starting to track businesses, pages, and products that users “like” to gear specific advertisements towards them.

• Every website will feature information about the people you care about. What they read, what they bought, where they went, what they think.

Advances in Advertising

• Display advertising as we know it today will die. Banner ads will die. Because TV is also going to dramatically change in the next couple of years, standalone 30 second TV spots will die.

Advances in Advertising

• TV advertising will become geared towards items we use, like, and want in the future.

• Our Televisions will be more like computers by remembering advertisements watched rather than fast forwarding through.

• Through these specific ads, you will be able to purchase items through your television.

The Theory of the Long Tail

• The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

• People can use the TV to buy items geared towards them in the future with the click of a button. Purchasing new things gives most an improved sense of self.

The Theory of the Long Tail

•The demand for items not in retail environments is increasing. •Companies are able to gear products towards their niche market, no matter how large or small that market is.

WWW- World Wide Workplace

WWW- World Wide Workplace

• Skype and video conferencing will become more common in businesses.

• Businesses will continue to expand overseas causing the majority of the meetings to be over the internet.

• Companies with small locations will conduct interviews and hire new individuals via video conferencing.

WWW- World Wide Workplace• New technology has been

injected into the workplace at an exponentially increasing rate over the last few decades. Many companies see new technology as the means to increase profit margins and to remain competitive in a rapidly evolving marketplace.

Diffusion of Innovations

• Once larger companies show success with using video conferencing, hiring from over seas via Skype, others will follow suit.

Much has been made of the profound effect of the “tipping point”, the point at which a trend catches fire – spreading exponentially through the population. The idea suggests that, for good or bad, change can be promoted rather easily in a social system through a domino effect.

Conclusion

• Communication Technology will constantly evolve. Most everyone is looking for the newest, most innovative thing.

• We will communicate almost completely through video chat, text messaging, or Skype.

• Our TV’s will become “smart”, only showing us the advertisements that fit our lifestyle.

• The workplace will be run by people across the globe through video conferencing.

I’m ready for 2022, are you?

Works CitedAdams, P. (2012, March 5). The future of advertising: Many, lightweight interactions over time. Retrieved from Think Outside In: http://www.thinkoutsidein.com/blog/2012/03/many-lightweight-interactions-over-time/Anderson, C. (2005, September 8). Long Tail 101. Retrieved from Wired: http://www.longtail.com/the_long_tail/faq/Bloomsbury Information Ltd. (2009). Communication Technology. Retrieved from QFinance: http://www.qfinance.com/dictionary/communication-technologyCherry, K. (2012). About.com Psychology. Retrieved from Social Learning Theory: http://psychology.about.com/od/developmentalpsychology/a/sociallearning.htmOrr, G. (2003, March 13). Diffusion of Innovations. Retrieved from Stanford: http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations.htmTodd, J. (2007, July 4). What is the impact of new technology in the workplace. Retrieved from Helium: http://www.helium.com/items/436615-what-is-the-impact-of-new-technology-in-the-workplace