color management system & brand management

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COLOR MANAGEMENT

SYSTEM & BRAND

MANAGEMENT

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What is a Color Management System?

Software that maintains color consistency regardless of device or medium

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• Overcomes difficulty of displaying colors with devices using different technology

• Manages colors & sets correct expectations for the results

• Helps to maintain color consistency at each stage of the packaging supply chain

• Helps streamline packaging designs from concept to store

What are the benefits?

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Brand color is a major component in building brand equity.

A well integrated color management system will provide 3 major benefits:

• Color Consistency

• Predictability

• Repeatability

Brand Color Management

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• Color Engine is a management system by Esko that enables color management across the packaging and print supply chain

• Uses:

• Embeds color management functionality in the entire workflow

• Accurately predicts how the final packaging will look on the selected substrate.

• Eliminates nasty color surprises and protects your brand equity

What is Color Engine?

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• It allows you to manage brand color expectations

• It delivers same color information to all supply chain stakeholders

• Plugins for Adobe Illustrator allows designers to select and visualize the right inks

• Proofing technology accurately predicts how brand color will look on the final product

• Prepress tools make sure color is managed throughout the workflow.

• Color information is available in a centralized cloud ecosystem PantoneLIVE

Advantages of Using Color Engine

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Color Engine uses different components and techniques to maintain color standards

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Address:

Esko Corporate

Kortrijksesteenweg 1095BE-9051 GentBelgiumTel.: +32 9 216 92 11Fax: +32 9 216 94 64

Visit us: http://www.esko.com/

Email us:

Europe: info.eur@esko.comUSA: info.usa@esko.com