color and finish guidelines - zebra technologies · zebra black 1, zebra yellow 1, or zebra grey 3....
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COLOR AND FINISHGUIDELINESAugust 2017 | GPDL 2.0
Color and Finish
Using the Guidelines
This document contains basic information about Zebra colors and finishes. The proper use of colors and finishes plays a critical role in unifying the Zebra product portfolio.
For questions concerning the implementation of colors and finishes, contact: GPDL@zebra.com
Colors and finishes are presented here to be used according to the specific combinations outlined in the color schemes page and only apply to customer facing parts. While there are a broad number of options in the overall palette, there is a limited range of options for how those colors may be assembled on a product.
Color and Finish Guidelines
2COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
Table of Contents
Colors5 Color Schemes Overview
6 Color Ratios
7 Distribution / Manufacturing
8 Healthcare
9 Commercial 1
10 Commercial 2
11 Color Schemes Summary
Finishes13 Standard Plastic Finishes
14 Paint Finishes
Contact15 Contact Information
3COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
Colors
4Privileged and Confidential. Do not copy or distribute. CMF GUIDELINESPrivileged and Confidential. Do not copy or distribute. 4
Color Schemes
Zebra Black 1 Zebra Clear 1Zebra Yellow 1
Zebra Yellow 1
Zebra Metallic 1
Zebra Metallic 1Zebra White 3 Zebra Blue 1 Zebra Grey 3
Zebra Grey 3 Zebra Grey 1
Zebra Metallic 1Zebra Black 1 Zebra Grey 5Zebra White 1 Zebra Metallic 7Zebra Metallic 3
The following color schemes have been
developed to help teams assign color
to their products. While the labels are
intended to describe the proper contexts
for using the schemes, there will always
be inherent difficulties in distilling
a diverse portfolio into a few broad
categories. Some products will occupy
multiple categories. For assistance with
color schemes, contact GPDL@zebra.com.
Distribution / Manufacturing
Healthcare
Commercial
Zebra Grey 5
Zebra Clear 1
Zebra Clear 1
Zebra Clear 3
Zebra Clear 3
Zebra Clear 3
5COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
Color Ratios
In addition to color standards, there
are standards for the proper ratios of
colors in a scheme. To illustrate this,
we use a segmented cube to show
approximate proportions of color
tones on a product. Note that these
ratios are general, allowing for some
discretion based on individual
product requirements.
Parts are made transparent when
their is a functional need for visbility
inside a product.
Primary Color
Touchpoints
Secondary Color
Accent Color
Transparency
6COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
Distribution / Manufacturing
The Distribution / Manufacturing
scheme remains true to Zebra’s
legacy as hardworking machines for
tough environments.
When it comes to choosing a primary
color, smaller products should use
Black 1 while larger products should
use Grey 5.
Touchpoints are optional and can be
Zebra Black 1, Zebra Yellow 1, or
Zebra Grey 3.
Black 1 Metallic 1 Yellow 1Grey 3 Black 1Grey 5 Clear 3 Clear 1Grey 3
Primary Secondary Touchpoint Transparency
7COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
Healthcare
Healthcare uses the signature blue
tone along with metallic trim for
added distinction. In some cases, the
blue may be toned down and
augmented with Zebra Grey 3.
Conceptual examples
White 3 Grey 3Grey 3Blue 1 Blue 1 Clear 3 Clear 1Metallic 1
Primary Secondary Touchpoint Transparency
8COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
Commercial 1
Commercial 1 has a brighter white
than health care, creating a stronger
contrast with its black and metallic
secondary colors.
When appropriate, this scheme can
be used for “good” products in a
“good, better, best” tiering strategy.
White/grey 1 and black are the
predominant colors of this scheme.
Grey 3 and metallic can be
substituted for one another or used
together in smaller quantities. Grey 3
can be substituted for black.
NOTE: Scanner type products can
only use Zebra grey 1 (in lieu of Zebra
White 1) to hide wear and tear.
White 1 Grey 1 Grey 3 Grey 3 Yellow 1Black 1 Black 1Metallic 1 Clear 3 Clear 1Metallic 1
Primary Secondary Touchpoint Transparency
Conceptual examples
9COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
Commercial 2
Commercial 2 progresses into deeper
tones with bright metallic trim for
accents.
When appropriate, this scheme can
be used for “better” and “best”
products in a “good, better, best”
tiering strategy.
NOTE: This color scheme does not
typically apply to scanner or mobile
style products.
Metallic 3 Metallic 3 Grey 3Black 1 Black 1Black 1 Clear 3 Clear 1Metallic 1
Primary Secondary Touchpoint Transparency
Conceptual example
Metallic 7 Metallic 7
10COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
Color Scheme Summary
Healthcare
Commercial 1 Commercial 2
Distribution / Manufacturing
11COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
Finishes
12Privileged and Confidential. Do not copy or distribute.Privileged and Confidential. Do not copy or distribute. CMF GUIDELINES 12
Standard Plastic Finishes
MoldTech specifications are given as
a reference. Other sources for the
texturing of tools are permitted, but
should be evaluated in a side-by-side
comparison with Mold Tech texture
samples.
When applying texture to parts,
consider how the weight of the texture
affects the apparent color of the part.
Heavier textures provide more surface
area for light reflection and therefore
appear lighter than a gloss part of the
same material.
Coarse - MT11030
Used for extra durability, high
grip and maximum scratch
resistance. Reserved for
larger product.
Provides grip and durability
with a lighter touch.
Light texture adds subtle
roughness to parts.
Used when smooth, non-glare
surface is required.
Useful for creating visually
distinctive parts. Be cautious
using on scratch-prone parts.
Medium - MT11020
Matte - MT11000 Gloss - SPI A2 or A3
Light - MT11010
13COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
Paint Finishes
Paint finishes should match plastic
finishes closely but it is not always
possible to have an exact match.
Heavy
Used for extra durability, high
grip and maximum scratch
resistance.
Provides grip and durability
with a lighter touch.
Used on large metal parts for
added durability and surface
texture.
Medium Light
14COLOR AND FINISH GUIDELINESPrivileged and Confidential. Do not copy or distribute.
CONTACTZebra Technologies Corporation3 Overlook Point
Lincolnshire, IL 60069
For more information, contact:
GPDL@zebra.com
Privileged and Confidential. No unauthorized distribution or copying. ©2016 ZIH Corp and/or its affiliates. All rights reserved. ZEBRA and the stylized Zebra
head are trademarks of ZIH Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners.
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