colin pons's presentation at emerging communication conference & awards 2009 europe
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Telephony Is Dying, Are Telco’s?
Colin Pons
Service & Technology Office
Is Telephony dying?
VoIP is dead?
Telephony was the Killer App
12 mei 2009W&O STO Technology and Innovation
5
VoIP is all about cheap calls
Dependant on Internet, PC99.999% Reliability
Internet & PC basedAnywhere, anytime Convenience
ISDN Suppl. Services Voice, Video, ContactscFeatures
Any POTS/ISDN device Web 2.0, Mashups (no Fax)Interoperability
No (or Limited) complianceFull compliance Regulatory
Traditional Carriers Alternative Carriers
........but we have eComm
Customer SvcFull support None or Limited support
Multimedia, FMC, RCS Innovation Little in mainstream
Cheap CallsHigh Tariff Price
Te le fonie Bus ine s s Mode l is dead
VoIP was not much Business
Model Innovation
The Business Model Canvas
[Model by Alex Ostenwalder]
[Schematic by Alex Ostenwalder]
VoIP targeted price conscience consumers, missed real demand- Telco: incentive and resources to defeat new entrants
10-11-0913
PSTN (incl Mobile)
VALUE
TIME
VoIP
VoIP
2000
MissedOpportunity
Mobile Telephony
1995
Social Networking
2005
Customer DemandHigh end Demand
Low end Demand
What About The Customer
Proposit ion?
12 mei 2009 W&O STO Technology and Innovation 16[Source: Norman Lewis]
12 mei 2009 W&O STO Technology and Innovation 17[Source Material: Norman Lewis]
Developm
ent 7 mln. NL
members
> 370 mln.registered users
… res ults in s hifts in the communications lands cape
[Source: IBM Institute of Business Value]
Impact and size of community increase with evey computing cycles
What AreJobs-To-Be-Done?
New InnovationsIncrease
ComplexityAnd FrustrationFor Customers
Increasing complexity a real frustration
Compute rsS torage
We b S ite s
Monitoring / Domotica
Game Console
Gate wayS cre e ns
Communicatie de v ice s
S upport
10-11-0924
Mobile Devices Enterprise Apps
Social NetworkingThe Next
Communication Platform
10-11-0926
Next Generation Platforms Driving Unprecedented Change in Communications, Business Processes and Commerce.
Account,Opportunity data
CallsMessages
Status Updates
Content Sharing
Chat
ConfCalls
Trans sector Innovations
Required
The Times Are Changing
Demographics
Societal
Economic
Legal
Environment
M a n a g e m e n t
H o u s e h o ld s
…. 10-11-0928
10-11-09Roadmap Voice29
1927 1956
1968
1989
1983
2008
2004
20??
Pas t Smart Homes
Klant en hun device domein“Home en Office Solutions”
Telecom Provider “Telco Solutons”
Applicatie en Content domein“Enabling Apps en Biusiness”
Voice en MessagingTV
Data access(Fixed and Mobile)
Data Center
At Home On the go In the CloudAt Office
The Cus tomer Experience Model
10-11-09Roadmap Voice31
Wir
ele
ssW
iredPersonalized liquid bandwidth evaporates in the ether
a wired-wireless eco-system
105
104
103
102
101
100
10-1
10-6
There is renewed l i fe for Telco’s
10-11-0933
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