Telephony Is Dying, Are Telco’s?

Colin Pons

Service & Technology Office

Is Telephony dying?

VoIP is dead?

Telephony was the Killer App

12 mei 2009W&O STO Technology and Innovation

5

10-11-096

VoIP is all about cheap calls

Dependant on Internet, PC99.999% Reliability

Internet & PC basedAnywhere, anytime Convenience

ISDN Suppl. Services Voice, Video, ContactscFeatures

Any POTS/ISDN device Web 2.0, Mashups (no Fax)Interoperability

No (or Limited) complianceFull compliance Regulatory

Traditional Carriers Alternative Carriers

........but we have eComm

Customer SvcFull support None or Limited support

Multimedia, FMC, RCS Innovation Little in mainstream

Cheap CallsHigh Tariff Price

Te le fonie Bus ine s s Mode l is dead

VoIP was not much Business

Model Innovation

The Business Model Canvas

[Model by Alex Ostenwalder]

[Schematic by Alex Ostenwalder]

VoIP targeted price conscience consumers, missed real demand- Telco: incentive and resources to defeat new entrants

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PSTN (incl Mobile)

VALUE

TIME

VoIP

VoIP

2000

MissedOpportunity

Mobile Telephony

1995

Social Networking

2005

Customer DemandHigh end Demand

Low end Demand

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Voice Red Shark

Infested Ocean

What About The Customer

Proposit ion?

12 mei 2009 W&O STO Technology and Innovation 16[Source: Norman Lewis]

12 mei 2009 W&O STO Technology and Innovation 17[Source Material: Norman Lewis]

Developm

ent 7 mln. NL

members

> 370 mln.registered users

… res ults in s hifts in the communications lands cape

[Source: IBM Institute of Business Value]

Impact and size of community increase with evey computing cycles

What AreJobs-To-Be-Done?

New InnovationsIncrease

ComplexityAnd FrustrationFor Customers

Increasing complexity a real frustration

Compute rsS torage

We b S ite s

Monitoring / Domotica

Game Console

Gate wayS cre e ns

Communicatie de v ice s

S upport

http://images.google.nl/imgres?imgurl=http://www.grokdotcom.com/wp-content/uploads/Holly/frustrated.jpg&imgrefurl=http://www.grokdotcom.com/2007/03/30/measuring-the-piss-off-factor/&usg=__aHnstGEkxypwzfJDmyel6Jf0a2g=&h=800&w=694&sz=271&hl=nl&start=63&sig2=uzDBfBHcMHA6clA23sXDrw&um=1&tbnid=flmRlyCOxAUKRM:&tbnh=143&tbnw=124&prev=/images?q=frustrated+customer&ndsp=21&hl=nl&rlz=1T4ACAW_nlNL348NL348&sa=N&start=42&um=1&ei=bmjnSq-MDovI-Qa0wrTQBg

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Mobile Devices Enterprise Apps

Social NetworkingThe Next

Communication Platform

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Next Generation Platforms Driving Unprecedented Change in Communications, Business Processes and Commerce.

Account,Opportunity data

CallsMessages

Status Updates

Content Sharing

Chat

ConfCalls

Trans sector Innovations

Required

The Times Are Changing

Demographics

Societal

Economic

Legal

Environment

M a n a g e m e n t

H o u s e h o ld s

…. 10-11-0928

10-11-09Roadmap Voice29

1927 1956

1968

1989

1983

2008

2004

20??

Pas t Smart Homes

Klant en hun device domein“Home en Office Solutions”

Telecom Provider “Telco Solutons”

Applicatie en Content domein“Enabling Apps en Biusiness”

Voice en MessagingTV

Data access(Fixed and Mobile)

Data Center

At Home On the go In the CloudAt Office

The Cus tomer Experience Model

10-11-09Roadmap Voice31

Wir

ele

ssW

iredPersonalized liquid bandwidth evaporates in the ether

a wired-wireless eco-system

105

104

103

102

101

100

10-1

10-6

There is renewed l i fe for Telco’s

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