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m e d i a k i t 2 0 1 7

c o i n d e s k

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Who We Are (And What Makes Us Different)

Leading news, research & events business in the bitcoin, digital currency & blockchain space.

• Most sought after editorial team & most experienced business unit.

• Most-referenced price page in the digi-tal currency sector.

• Read by investors, developers, and senior executives in the technology & financial space.

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Site Metrics 1MM+unique visitors

5MMpageviews

36%mobile & app

65%repeat visitors

59%desktop

2+minaverage duration

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Audience Metrics

Investors, traders,senior executives

90% Male65% 25-44Education

38% North America

20%

Northern & Western Europe

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Map of Products

Display

Sponsored Content

Events

ConsultingResearch

e v e n t s

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Consensus

Attendees & Sponsors

Financial, Insurance, Healthcare Institutions, Blockchain Startups, Financial Media, Enterprise Tech Giants, Investment Firms, National Government Agencies.

Position at Institution

CEOs 13%, Other C-Suite 20%, VPs/Managing Directors, Partners/Principals, Portfolio/Fund Managers, Head of Innovation

Top 15 Countries

United StatesCanadaUKAustraliaJapanBrazilChinaGermanyItalyKoreaIndiaNetherlandsSwedenIsraelIreland

Attendance

2017

2500estimated

2016

1500

2015

600

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Other Opportunities

ConstructBlockchain developer

conferences.

Curated by and catered to technologists.

CoinDesk on Tap

Monthly intimate events held at CoinDesk HQ.

Live Streamed to Facebook.

Executive ReceptionsBreak-bread with your clients while increasing your

exposure.

d i s p l a y a d v e r t i s i n g

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Cross Screen Display Media

Consistent brand presence on CoinDesk:

• Standard formats: 728x90, 300x600, 300x250

• Mobile Formats: 320x50

• High impact units

• Geotargeted campaigns

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Sponsored Pages

Price & Calculator Pages

Sponsorship

• Exclusive takeover• Monthly & Quarterly Sponsorship

Trading Button

• 120x60 buttons dedicated to the price pages• Consistent reminder of exchange’s existence

for traders using BPI for price data

1.9MM page views

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Sponsored Pages

Knowledge Guides

370,000 monthly pvs

• Exclusive takeover• Monthly & Quarterly

Sponsorship• Coming soon: Blockchain &

Ethereum guides

Mobile Apps

1.5MM screen views

Exclusive sponsorship

s p o n s o r e d c o n t e n t

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Sponsored Emails

• Sponsorship of the CoinDesk Daily and Weekly newsletters

• Purchased on a weekly basis

• 19% open rate

30,000subscribers

DAILY NEWSLETTER

32,000 subscribers

WEEKLY NEWSLETTER

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Sponsored Webinars

Collaborate with research/editorial on deep-dives on a specific blockchain-related topic.

Sponsor receives:

• Branding on webinar• Branding in every email announcement• Branding on house ads

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Conversations Deep editorial dives into a relevant blockchain industry subject with 10+ unique articles over the course of a month.

In content co-branded leaderboard on dedicated Conversation landing page and all individual story pages.

Corresponding display campaign advertising the month’s Conversation.

Example: Year in Review

80,000 unique page views

15% of December website traffic

25,000 reached on Facebook

1,000+ retweets & 500+ likes on Twitter

Peter Bordes: bordes@coindesk.com Jacob Donnelly: jacob@coindesk.com

www.coindesk.com