coffee shop_business plan
Post on 21-Apr-2017
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Welcome to Everyone
Team: Robust Explorers Presented by:
Md. Hafizul Islam2-15010120
Memore Mehnaj 2-1501036
A. K. M. Nayeemul Hassan
2-15010125
TALE OFBean & Cream
Bean & CreamTaste the Real Bean
Slogan
Company Name
Logo
Growth with a good fameSatisfied
customer and profitability will followWe follow CHAMPS – C =
Cleanness, H = Hospitality , A = Accuracy, M = Maintenance ,P = Product Quality, S = SPEED of Service
Make a Brand
Price Range
Our Vision is to spread the service at all over the Dhaka at first and satisfied our dearest customer by our special coffees and good service.
Company Overview
Mission
Mission
Owners
Waiters
Staffs Chefs
Organizational Structure:
Location
Arambagh,
Motijheel
Dhaka
Has More Crowed, School, College,
University & Commercial Area
Decoration
Matters
Building
Land
Man Powe
r
LCD Monitor
Furniture
LightEquipm
entCC
Camera
UtilityGAS
Water
Electricity
Market + ing
Advertising and Promotion
Customer Service
Infrastructure
Market strategy will be there to promote our product, superior service and exciting concept to draw in the local customer. Marketing initiatives will concentrate
on the following-
Market
Strategy
Generation Y
Generation X
Students
• Corporates
• WorkersAged 15 to 25 Aged 28
to 40
Target Custom
erSegmentati
onYouth &
TeenagersService Holder
FamiliesStudents
Segment & Target
Customer Analysis
Family
SWOT Analysis
Threats
Startup cost
Social Media
High competi
tion
Quality of
coffeeUnique promotional
activitiesNew in market
Loan burden
Job Opportu
nity Turndown in the econom
y
Space for low profit
margin
Strength
Weakness
Opportunities
Potentiality of
creating large
market
Qualified teamReasonable Price
Lack of ambiance
Promotional Strategy
Advertising
1
Poster & Banner
2
3
4
Online
TVC
Newspaper
Others Sponsorship
Social Media
Promotion
Success
Blog Twitter
comment
LikeShare
Social Media
Recruit and select human
resources and provide
them fair salary and
other facilities
Providing food and education facility to
the poor.
Make donation to
some organization like school,
college, orphanage, hospital etc.
Offer job to the qualified
but poor people
Providing sufficient
facilities to our holder
ensure their safety and
security
Contribute to the social
cultural programs
and activities
and also the development activities
FinancialStatements
Particulars Amount(TK)
Amount(TK)
Fixed asset Land 100000
0
Building 800000 Equipment 150000
0
Total fixed asset 3300000
Pre- operating expenses
500000
Working capital Raw material 120000
0
Work-in-process 500000 Overhead 100000
0
Total working capital
2700000
Total capital requirement
6500000
COST of Project
Land and siteDevelopment
Particular Amount(TK)
Cost of land 600000
Premium payable 200000
Cost of leveling and development
200000
Total 1000000
Building & Civil Works
Particular Amount(TK)
Cost of Building 500000
Service 200000
Sewers 50000Drainage 50000Total 80000
0
Equipment
Pre OperatingExpenses
Particular Amount(TK)
Cost of imported materials
800000
Cost of indigence’s machinery
200000
Cost of Stores and spares
500000
Total 1500000
Particular Amount(TK)Advertising Expenses
300000
Startup expenses
200000
Total 500000
Particular Amount(TK)
Long term loan 2500000Equity supplied by us 4000000Debt & Equity ratio 70:30Interest rate (long term) 12%Loan period (long term) 5 yearsInstallment period (long term) yearly
Loans & Finances Partners’ Invest
4000000
Sonali Bank
12% int. 5 Years
Thanks toAll
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