coca cola interbrand

Coca-Cola: 2010 Best Global Brand

“...brand promise of fun, freedom, spirit and refreshment resonates the world over...”

Global marketing campaign rolled out worldwide in

the first half of 2009, following the company's

"Coke Side of Life" advertising campaign

Launched in American Idol & commercials appeared in SuperBowl and Oscars

“...it excels at keeping the brand fresh and always evolving – all this, while also maintaining the nostalgia that reinforces customers’ deep connection to the brand.”

Official Partner of the FIFA World Cup

Major presence in billboards, advertisements

and shops around the event

Coca Cola Celebration Mix, “Waving Flag” became the unofficial anthem of the

World Cup

“...it excels at keeping the brand fresh and always evolving – all this, while also maintaining the nostalgia that reinforces customers’ deep connection to the brand.”

Invested $30M to Africa Initiative which seeks to provide clean water and better sanitation for the home of the World Cup

Connect emotionally with the audience

#1 iTunes hit in 17 countries

“For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. This includes different flavor profiles in each country...””

Source: http://urlaststop.qondio.com/coca-cola-and-why-they-are-successful

Coca Cola makes the concentrate and the local bottlers can adjust the sweetness to the preferences

of the local consumers

3,500 products in 200 countries

200 Coca-Cola bottlers and bottling facilities worldwide, with

thousands of sales and distribution centers that employ over 4 million

people

“For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. This includes different flavor profiles in each country...””

Source: http://urlaststop.qondio.com/coca-cola-and-why-they-are-successful

Japan’s Aquarius Active Diet Vietnam’s Samurai

“For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. This includes different flavor profiles in each country...””

Source: http://urlaststop.qondio.com/coca-cola-and-why-they-are-successful

Coca Cola has also begun to take a more regional

approach to advertising, translating slogans to phrases

tailored to each region

“It has adapted quickly to social media, with 11 million fans on Facebook and 96,385 followers on Twitter as of August 2010.”

Facebook fans and Twitter followers tripled after a year

“...providing US $305 million through the Coca- Cola Foundation.”

Water Stewardship

Healthy & Active Lifestyles

Community Recycling

Education

“The brand is likely to face challenges as customers grow more health conscious in the coming years, and soda is increasingly taxed in the U.S. However, it is already thinking ahead with aggressive targeting of fast-developing markets and programs like Healthy Active Living which address this criticism head-on.”

“The brand is likely to face challenges as customers grow more health conscious in the coming years, and soda is increasingly taxed in the U.S. However, it is already thinking ahead with aggressive targeting of fast-developing markets and programs like Healthy Active Living which address this criticism head-on.”

Site Map• Select Country & Language

• Corporate Links

• Our Company

• Sustainability

• Products

• Heritage

• Investors

• Press Center

• Careers

• Contact Us

• Coca-Cola on Facebook

• Coca-Cola on Twitter

• Coca-Cola on MySpace

• Coca-Cola on YouTube

• Open Happiness Music Video

http://www.coca-cola.com/webstore/sitemap.html?WT.cl=1&WT.mm=footer8-sitemap-red_en_US

Site Map

Coca Cola’s Website

Corporate Links

Our Company

Sustainability

Products

Heritage

Investors

Press Center

Careers

Contact Us

Coca-Cola on Facebook

Coca-Cola on Twitter

Coca-Cola on MySpace

Coca-Cola on flickr

Coca-Cola on YouTube

Coca Cola Philippines’ Website

Maneuverability Easy to use. Language can be selected.

Content

Complete and exhaustive information about the company

and the brand. Predominantly red (Coca Cola color)

Interactivity

Sales Promotions

Market Research

Market Research

Community

Facebook & Twitter

Brand AwarenessNews & Updates

PromotionsCustomer Contact Point

Coca-Cola: 2010 Best Global Brand