coast to coast brand manual 2011

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coastcoast

l i m i t e d n e w y o r k art i s t ser ies

ar t i s t ser iesn e w y o r kl i m i t e d

l i m i t e d n e w y o r k art i s t ser ies

ar t i s t ser iesn e w y o r kl i m i t e d

RedPantone 1797 C

BlackC=0 M=0 Y=0 K=100

GrayPantone Cool Gray 8 C

Gray 2Pantone Cool Gray 3 C

White

Gray 3C=0 M=0 Y=0 K=5

Color

RedPantone 1797 C

BlackC=0 M=0 Y=0 K=100

GrayPantone Cool Gray 8 C

Gray 2Pantone Cool Gray 3 C

White

Gray 3C=0 M=0 Y=0 K=5

Color

Secondary Typeface:

Century Gothic Regular

Get in where you fit in.

Kerned at -25

coastKerned at -18

Logo Typeface:

Aaargh Normal

Secondary Typeface:

Century Gothic Regular

Get in where you fit in.

Kerned at -25

coastKerned at -18

Logo Typeface:

Aaargh Normal

Get in where you fit in.

Get in where you fit in.Get in where you fit in.

Get in where you fit in.Get in where you fit in.Get in where you fit in.

Logo to Tagline ratio: 55:12

Get in where you fit in.

Get in where you fit in.Get in where you fit in.

Get in where you fit in.Get in where you fit in.Get in where you fit in.

Logo to Tagline ratio: 55:12

Get in where you fit in.

The shape of

In some cases, Coast to Coast will use the outline of the United States of America as a frame which encases brand signals, weather it be photography, text, or the logotype.

Get in where you fit in.

The shape of

In some cases, Coast to Coast will use the outline of the United States of America as a frame which encases brand signals, weather it be photography, text, or the logotype.

Imagery:

Coast to Coast has a limited color palatte, and photographs which are used in accordance with the brand must be in Black and White to keep with the color sceme. Photos may be used in a variety of ways with the logo, but traditionally Coast to Coast overlaysthe Logotype over photos. Photos, as described on the previous page may be placed within the United States map outline as well. Abstracted lifestyle shots are the primary focus of the Coast to Coast brand, which aims to appeal to the urban hipster scene.

Imagery:

Coast to Coast has a limited color palatte, and photographs which are used in accordance with the brand must be in Black and White to keep with the color sceme. Photos may be used in a variety of ways with the logo, but traditionally Coast to Coast overlaysthe Logotype over photos. Photos, as described on the previous page may be placed within the United States map outline as well. Abstracted lifestyle shots are the primary focus of the Coast to Coast brand, which aims to appeal to the urban hipster scene.

coastcoast