cilipscotland: becoming a social media champion (edinburgh 26th feb 2014)

Becoming a Social Media Champion

@CILIPScotland Workshop Edinburgh 26th February

Jennifer M. Jones

http://www.jennifermjones.net

Layout of the day

• Morning: Social Media, Principles and Practices

• Afternoon: Social Media in Context (Practical)

• Conclusion: Group Presentations

What you will learn?• Explore common principles of social media in

the context of your work practice

• Develop confidence to explore new tools and develop a shared community of practice in a personal and professional context

• Manage strategies for content creation/curation, understanding audiences and monitoring & evaluation

http://www.jennifermjones.net @jennifermjones

email@jennifermjones.net

Section 1

Why does your organisation need a

social media champion?

Social Media Champions• Lead by example. Shaping social media policy, influence

change & support by excelling in good practice.

• Promoting social media throughout the organisation, everyone has a stake - employees and ‘customers’

• Understanding the audiences and measurement in context. If you aren’t in it - you aren’t going to connect deeply to your target community.

• Developing your personal and professional network organically.

Challenges

• Access: Technology

• Access: Literacy

• Software and Hardware Restriction

• Risk Adverse

Section 2: Social Media in 2014

http://prezi.com/sr9i0smmpu_r/social-media-in-2014-workshop-

for-cilips-how-to-become-a-social-media-champion/

The Technology

• Easier to use, no coding required.

• What is the landscape of the web, teaching the practice - not the technology as it will always be in flux

•  Screens, how people access the web

The Technology• Media making, co-producers, audience as co-

conspirators. 

• Personalised, networked media. 1-2-1, 1-2-many and many-to-many

• Maturing space, digital native myth - not just young people, web populations,

• the interaction between online and offline (events, meet-ups, internet embedded as part of daily practice, not a separate thing)

Exercise

Write down as many different social media/digital platforms that you can think of in 2 mins.

Match the tool to the practice.

Listening tools

Content tools

“Buzz” tools

Management tools

Section 3

Personal Learning vs Professional Usage

http://prezi.com/qtzy38kbih_a/personal-vs-professional-

networking-cilips-social-media-champion/

Exercise

How do you use social media personally?

Scenarios

How do you use social media professionally?

Section 4

Monitoring

• Social Media Metrics

• Evaluation and Impact

• Monitoring and Managing

Know your goals

Social Media is…

• …not just about numbers. it is about feelings, emotions and engagement.

• … about people, perhaps communities, although some will call these audiences.

• … qualitative (social) data on an quantitative scale.

Engagement

Measuring Engagement• Quantitative

• Monitoring statistics (followers/follows, networks reach, likes, retweets, frequency) Easier to capture.

• Qualitative

• Directly from the individual. Influence, emotion, opinion, context. Harder to capture.

Quantitative

• A greater presence on social media - more content, more conversation, more people engaging.

• Increase visits to website, venue, engagement with events, sales.

• More follows, likes, retweets, shares, views, comments, ratings, trackbacks.

Qualitative • Learning something new, connecting with

likeminded others, passing on information.

• Become an authority in your field.

• Digital storytelling, ‘cutting edge of mundane.’

• The person behind the ‘data’ - what are they saying, how do they say it, asking the right questions

Is it about being popular or being effective?

50 interested followers is better than 5000 paid-for

ones

Exercise

You are going to evaluate a social media profile

Examine:

• What are the core quantitative metrics that the account allows you to see?

• What do you think is successful? How do you show this?

• How does the content engage?

Practical

Presentations

Contact

• email@jennifermjones.net

• http://www.jennifermjones.net

• @jennifermjones

• http://www.slideshare.net/caffeinebomb