choclate launching

AASRR’s

choi

ce

AASRR company

Presented by :MUHAMMAD AMEEN,RINA HUSSAIN, SEHRISH KHAN,ASMA SIDDIQE,RUKHSANA HAQ

B.B.A 4th

LOGO

AASRR Company

PRODUCT REVIEW COMPANY NAME;

AASRRPRODUCT NAME;

CHOICEslogan such as:

Your Life Your ChoiceAASRR Company

Choose choice and live a healthy life

 Objective of study

Taking into consideration the growth rate of the market & competition with major brands, the marketing objectives can be as under:To introduce chocolates in various new flavorsTo make a place in consumers mindTo provide quality chocolates at affordable price

Introduction Our Company AASRR is going to introduce a new product with the reference of Quality, royal brand with rich flavor and customized product for Consumers Chocolate, which were

believed to kid’s preference, are now being consumed by teenagers, and adults.

Vision Statement AASRR set out a vision to achieve “a CHOICE” to be Pakistan’s Premier Chocolate Company offering nutritious and superior quality taste sweets to its consumers. By 2016 we aim to achieve 30% of market shares, and

while it, we would be the best in terms of consumer value, customer service,

employee talent consistent and predictable growth.

Mission Statement To be a leading producer of chocolate become dedication to nature, corporate and hygiene, dynamic leadership and common to our partners

and stakeholders. We can easily understand the mission statement by following points like;“CHOICE” mean quality

This is our promise Our reputation is build upon quality Our commitment to continuous improvement It will ensure that our promise is delivered.

Marketing Mix• Product

• Price

• Promotion

• Place

Product. AASRR’S CHOICR is to continuous improvement in

the quality and features of product. It is the mission statement of CHOICE to make quality chocolate which have competitive advantage from the competitor’s products and it enhances the goodwill of the company.Ingredients:

Chocolate liquor Cocoa butter Nutritive Sweetness Emulsifiers Cream

Price Suitable price starting from Rs/12(one pack containing 2 chocolates) and ends up with the customer’s choice. Depending on how many pieces our

customer wants to buy in one pack

Our price scheduleProduct Quantity Price in Rs

Choice 2 pieces Rs.12

Choice 4 pieces Rs.26

Choice 8 pieces Rs.50

Choice Multipack

From 16 to consumers dependable choice

Rs.100 & so on dependent on pieces

Place AASRR’s CHOICE is produced at the chocolate factory in Faisalabad in Pakistan. After the chocolate is produced and goes through the

process of all quality checks. It is transported to the staff rooms and then AASRR’s sells it product to shops. That should be accessible for our customers.

 Promotion

• Electronic media• TV• GEO• A.R.Y• PTV• RADIO• FM 101• FM 103• FM 98 

Print Media News paper• Jang• Dawn• Express Magazine• Akhbar-e-jahan• Sunday magazine• Young world Billboard• M-tax chock• D-ground• General bus stand chock• Shara-e-faisal•  

STRENGTHS•Large teeming population of kids and teenagers•Well established market •Vast variety of products• Adequate availability of raw materials •Price, a competitive advantage•Easily reachable by customers

WEAKNESS•Large portion of population suffers from diabetes, cholesterol disorders etc•Dental problems associated with consumption of chocolates•Late entry into the market

OPPORTUNITY•Large number of occasion celebrations and festivals in which choice are used as a medium to convey happiness•Participation with a growing industry•Bright future in business because of high innovation

THREATS •Competition – cut throat competition from Cadbury and Nestle and international chocolate brands•Negative publicity and contrivances •Preference and availability of other substitutes (sweets and deserts)

SWOT ANALYSIS

Market segmentation

Effort to increase a company’s precision marketing. We have done the segmentation on the basis of the following variables:

GeographicDemographicPsychographicBehavioral

Geographic: Dividing Pakistan in

different segments according to area, states, regions and market.

Demographic Dividing people

according to Age, Income, social class, occupation and their life cycle.

Psychographic: we analyze the psycho of the

people. We divide them in social class, life style and personality.

Behavioral: Behavioral segmentation

divides buyers into groups based on their knowledge, attitude, uses or responses to the product. We see the behavior of people with help of questionnaires.

Targeting After segmenting we are targeting the

following segments.Classes: upper lower-middle , middle, upper-

middle and upper classes.Income Group: we are targeting all income group who

should afford easily. It will not discriminate between

income groups.

Direct competition:MarsCadburyNestleKraft food

Market Share of Competitors

Indirect competitors

Experimental Marketing: Rank of Chocolates on various attributes

for CHOICE through experiment.

Attributes Taste

(flavor)

Quality Packaging

Price

1 Choice Kit Kat Choice CDM

2 Kit Kat Choice CDM Choice

3 Cadbury

Perk Kit Kat Perk

4 Perk Cadbury mars Kit Kat

5 jubilee mars perk mars

Comparison with Butlers

AASRR available in its own special stores as well as super markets and other shops

Butlers has a available to be sold in specific store

It emphasis on delivering quality brand with luxurious packaging

It emphasis on delivering good quality

A little price sensitive Not much price sensitive

Range of verity of chocolate flavors and chocolate packaging

while butlers has a range of chocolate but not of luxurious boxes but of packaging