chinwag psych london 14. ed weatherall, visualdna. “predict customer behaviour by understanding...

Helping people to be valued for who they really areHelping businesses to be more human

VisualDNA Big data analytics & psychology since 2008 The biggest psychographic database in the world Transforming the way businesses understand their

customers

Big data + psychology

WHAT people doWHEN they do itWHERE they do it

WHO and WHY at a massive scale

Personality Data

We’ve developed a unique and patented way of understanding people, driven by science of converting visual personality quizzes into rich and accurate audience profiles.

A Visual Approach

Profiling the ‘BIG 5’ traits visually

Profiling the ‘BIG 5’ traits visually

Profiling the ‘BIG 5’ traits visually

Profiling the ‘BIG 5’ traits visually

Profiling the ‘BIG 5’ traits visually

In line with latest psychological research, VisualDNA’s personality profiling includes assessment of the ‘Big 5’ personality traits.

What do we capture

Angry Anxious Depressed Vulnerable Emotionally

stable Impulsive

Compassionate

Antagonistic Helpful Well

tempered

Energetic Positive Urgent Assertive Sociable Talkative

Self-disciplined

Proactive Achiever Planned Organised Dependable

Artistic Adventurous Creative Curious

Inventive / Curious

Consistent / Cautious

Efficient / Organised

Easy-going / Careless

Outgoing / Energetic

Solitary /Reserved

Friendly / Compassionate

Cold / Unkind

Sensitive / Nervous

Secure / Confident

Three pillars of VisualDNA

Business Units

Credit & RiskMarketing Services

Consumer

Disciplines

Science

Tech

Creative

Consumer

Consumer Feedback

Youniverse

Credit & Risk

Products in 8 countries, 14 countries by end 2015

Global partner and reseller agreements

High predictive powerGini > 50%

Credit & Risk: currently live in 6 countries(8 by end 2014)

Marketing Services

Segment Audiences based on personality

Within 1 minute of a visit VisualDNA data improved prediction accuracy by nearly 300% compared to 1st party data alone.

Better predictions

Acquisition Conversion Retention Find new customers across the

web Acquire the right audience Take market share

Tailor campaigns and messaging

Target potential buyers on site Increase basket value

Understanding why people come back

Bring them back with the right content

Keep them engaged

Better Targeting

Edward WeatherallClient Director

T: 020 7749 0219 / M: 0771 509 1536edward.weatherall@visualdna.com

@edweatherall