child sexual abuse promoted through eco-friendly media

Ecolosseum 2010

Child Sexual Abuse

Abhishek Vaidyanathan

Drashti Buch

Gurvinder Singh

MICA PGP CME

Introduction

• Child sexual abuse- Present in every home

• Children = Property of adults

• 90% of sexual abusers are men

• Sexual abuse is a kind of verbal, visual, tacticle, exhibitionist, pornographic offence

• Creating awareness about the fact that child sexual abuse can happen in your own backyard.

• Making offenders feel guilty of the offence

Campaign Objective

• Women (Mothers/Sisters)

• Family and close relatives

• Pedophiles/Regressive/Fixated Individuals

Who are we talking to?

• Pedophiles, Fixated and Regressed Individuals

• Diagnosis

• Personality Traits– Impaired Self Concept– Attraction towards children– Methods used by them

• Treatments

About the offenders

The Idea

City Target AreasDelhi Residential areas, Schools,

Malls, Play grounds and parks, High traffic areas, schools

Mumbai Residential and slum areas (Dharavi, Kurla, schools etc

Hyderabad Residential areas, schools, malls, High traffic areas, schools

Patna Prominent residential areas, local markets, places of visit, schools etc.

Areas to be covered

Walls outside homes/ wall paintings

Creative 1

Zebra Crossings

Creative 2

3D Floor Paintings

Creative 3

School Gate

Creative 4

Garbage Bins

Creative 5

Malls and Shops

Creative 6

Grounds and Open Spaces

Creative 7

Roads

Creative 8

Pamphlet

Media Electricity/source of energy used Eco-friendly, Reach

Zebra crossings None (if paint used is lead-free) Yes / present in high traffic areas. Good reach

Gates of schools/residential areas Printer (electricity), ink (if not eco-friendly) Eco-friendly paper will be used for printing/ Excellent reach of TG

Solar clock None (if paint used is lead-free) Yes/ Depends on its placement

Mirror Lights already present in the mall Not exactly. Mirror contains lead/ Average reach but medium relevant

3-D paintings None Paint used should be lead free/ Excellent reach depending on location

Garbage bins None in particular Yes/ decent reach depending on the activity done

Radium stickers Light from external source Yes/ Average reach

Eco-friendly holograms Light from external source Yes / Reach depends on distribution in schools

Posters No Paper/ink should be eco-friendly

Trees/plants No harm to be done to them Yes

Story of a boy who meets his father’s best friend and is lured in sexual

abuse which devastates his life. In between all this, the boy’s mother is

clueless as to what has happened.

This could happen in your house!!

Skit

• Michael Jackson

• Essay writing competition

• Human formation in the shape of ‘No child sexual abuse’

Events

• Collaboration with NGO Arpan

• Publish their child helpline numbers in our pamphlets

• No. of call received post campaign is a measure of impact

• Post campaign awareness studyMeasuring

the Campaign

• Awareness amongst kids regarding recognizing child sexual abuse

• Campaigns encouraging the offenders to avail of medical treatment to get out of the pedophilia syndrome

Phases 2 and 3

• The success in fighting against child abuse lies in admitting the fact that it can happen with just about anyone.

• The fight must go on.

Conclusion

Thank you!!!