child sexual abuse promoted through eco-friendly media
DESCRIPTION
As a part of a contest called Ecolosseum, this presentation was created. How to stop child sexual abuse, using eco-friendly media.TRANSCRIPT
Ecolosseum 2010
Child Sexual Abuse
Abhishek Vaidyanathan
Drashti Buch
Gurvinder Singh
MICA PGP CME
Introduction
• Child sexual abuse- Present in every home
• Children = Property of adults
• 90% of sexual abusers are men
• Sexual abuse is a kind of verbal, visual, tacticle, exhibitionist, pornographic offence
• Creating awareness about the fact that child sexual abuse can happen in your own backyard.
• Making offenders feel guilty of the offence
Campaign Objective
• Women (Mothers/Sisters)
• Family and close relatives
• Pedophiles/Regressive/Fixated Individuals
Who are we talking to?
• Pedophiles, Fixated and Regressed Individuals
• Diagnosis
• Personality Traits– Impaired Self Concept– Attraction towards children– Methods used by them
• Treatments
About the offenders
The Idea
City Target AreasDelhi Residential areas, Schools,
Malls, Play grounds and parks, High traffic areas, schools
Mumbai Residential and slum areas (Dharavi, Kurla, schools etc
Hyderabad Residential areas, schools, malls, High traffic areas, schools
Patna Prominent residential areas, local markets, places of visit, schools etc.
Areas to be covered
Walls outside homes/ wall paintings
Creative 1
Zebra Crossings
Creative 2
3D Floor Paintings
Creative 3
School Gate
Creative 4
Garbage Bins
Creative 5
Malls and Shops
Creative 6
Grounds and Open Spaces
Creative 7
Roads
Creative 8
Pamphlet
Media Electricity/source of energy used Eco-friendly, Reach
Zebra crossings None (if paint used is lead-free) Yes / present in high traffic areas. Good reach
Gates of schools/residential areas Printer (electricity), ink (if not eco-friendly) Eco-friendly paper will be used for printing/ Excellent reach of TG
Solar clock None (if paint used is lead-free) Yes/ Depends on its placement
Mirror Lights already present in the mall Not exactly. Mirror contains lead/ Average reach but medium relevant
3-D paintings None Paint used should be lead free/ Excellent reach depending on location
Garbage bins None in particular Yes/ decent reach depending on the activity done
Radium stickers Light from external source Yes/ Average reach
Eco-friendly holograms Light from external source Yes / Reach depends on distribution in schools
Posters No Paper/ink should be eco-friendly
Trees/plants No harm to be done to them Yes
Story of a boy who meets his father’s best friend and is lured in sexual
abuse which devastates his life. In between all this, the boy’s mother is
clueless as to what has happened.
This could happen in your house!!
Skit
• Michael Jackson
• Essay writing competition
• Human formation in the shape of ‘No child sexual abuse’
Events
• Collaboration with NGO Arpan
• Publish their child helpline numbers in our pamphlets
• No. of call received post campaign is a measure of impact
• Post campaign awareness studyMeasuring
the Campaign
• Awareness amongst kids regarding recognizing child sexual abuse
• Campaigns encouraging the offenders to avail of medical treatment to get out of the pedophilia syndrome
Phases 2 and 3
• The success in fighting against child abuse lies in admitting the fact that it can happen with just about anyone.
• The fight must go on.
Conclusion
Thank you!!!