chapter 10
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Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
Chapter 10
Product Development and Partnership
Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
Major Groups of Organizations in the Hospitality and Travel Industry
Suppliers
Carriers
Travel trade intermediaries
Destination marketing organizations (DMOs)
There are four major groupings:
Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
Figure 10.1 The groups and sectors of the hospitality and travel industry.
Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
Figure 7.13A Trends in supplier and carrier sectors.
Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
Figure 7.13B Trends in supplier and carrier sectors (continued).
Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
Figure 7.13C Trends in travel trade intermediary and DMO sectors.
Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
Figure 7.13C Trends in travel trade intermediary and DMO sectors (continued).
Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
Overall Trends and Industry Realities
a. More horizontal integrationb. More vertical integrationc. Introduction of a wide variety of new services, facilities, and travel alternativesd. The Internet’s major impact on all groups and sectors of the industrye. Increasingly competitive industry
Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
The Product/Service Mix
1. Staff behavior, appearance, and uniforms
2. Building exteriors
3. Equipment
4. Furniture and fixtures
5. Signage6. Communications
with customers and other publics
Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
Types of Partners
Customers
Organizations in the same business
Organizations in related businesses
Organizations in nonrelated businesses
Online alliances
Copyright 2010 Delmar, a part of Cengage Learning.All Rights Reserved.
Benefits of Partnerships
Access to new markets
Expansion of product/service mixes
Increased ability to serve customer needs
Increased marketing budgets
Sharing of facilities and facility costs
Enhanced image or positioning
Access to partners’ customer databases
Access to partners’ expertise
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