chapter 1 part a, web 2.0 and social media for business, 3rd edition
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Web 2.0 and Social MediaBusiness in a Connected World
Chapter 1a
© McHaney and Sachs 2016
Introduction to Social Media
Billion+ UsersMore than a billion people use Facebook, Twitter, LinkedIn, Instagram and so forth as primary means to link with friends, relatives, and businesses.
Social Media: More than Facebook!
Social NetworkingFacilitates social networking based on the premise that people are profoundly communal and need to interact using voice, gesture, and written language
Fun and EngagingNatural human inclinations help make social media enticing and fun to use
Emerging Technologies and Data Analytics help business understand social media conversations
Social Media is Important to Business!
Social Cues in BusinessBusiness activities such as decision making, planning, and communication can benefit from social cues.
Business Use of Social MediaSocial media can help businesses locate, understand, connect to, and interact with customers. For example, marketing managers can move beyond placing ads and now view real-time discussions that praise or criticize products and services.
Posts and ConversationsThese valuable sources of data help businesses understand existing customers and locate new customers
Social Media Tools
Recreate Common ServicesNewspapers, magazines, radio, record albums, telephones, television and others have been recreated in digital form.Added BenefitSocial media adds social interaction to new forms of traditional services
Example ToolsSocial media tools include blogs, wikis, microblogs, discussion forums, threaded discussions, video systems and …
Social Media Includes
Online Social NetworksExamples: Facebook, LinkedIn, Twitter
Chat, Audio and Video ConferencingExamples: Tiny Chat, Zoom.us, Skype
Instant Messaging (IM) and TextingExamples: WhatsApp, Facebook Messenger
Virtual WorldsExamples: Second Life, World of Warcraft
Social Media Includes IM and Online Conferencing
Social Media was Developed Using Web 2.0 Concepts
Web 2.0 Term coined during O'Reilly Media Web 2.0 Conference in late 2004
Web 2.0 ConceptApplications that allow people to participate in information creation, digital resource sharing, Web page design, and collaboration on the World Wide Web
Key Web 2.0 FeatureUsers interact in virtual communities
Opened world to vast possibilities of communication, information creation, data sharing and computing power
INTERNET
Humble Beginnings Traced to four networked host computers called ARPANET in 1969
Network of NetworksVast computer network of numerous smaller, interconnected computer networks
Massive GrowthExpectations for more than 22 billion online devices by 2020
Image from Wikipedia Media Commons
Network of Networks
INTERNET
World Wide Web Made the Internet Useful to People
WWW
Web PagesText-based documents following specifications known as Hypertext Markup Language (HTML)
StandardsWeb pages that conform to standards can be viewed on compliant browsers and devices using Hypertext Transfer Protocol (HTTP)
Client-Server ApproachBrowser is client and requests resource user wishes to view. Web Pages stored on networked computers running server software respond to client requests
Collection of interconnected documents organized into human-readable Web pages
WWW
Computers hosting Web sites function as Web servers
How Web Servers Work
Transmission of requested Web pages can use encryption in the form of Hypertext Transfer Protocol Secure (HTTPS)
1) Client submits HTTP request 2) Server responds by searching through stored content 3) Server returns a response message which generally contains requested content
Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu
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