chapter 1 overview of hospitality

by : Zatul Iffah Mohd FuzaJulai 10 –Nov10

WHAT IS THE HOSPITALITY INDUSTRY?

• the reception and entertainment of guests, visitors or strangers with liberality and goodwill.

• hospitality comes from the word “hospice” – House Of Rest for travelers

• The oldest industry in the world

• Remain same until today Guests Are

Always Welcome

• Offers travelers a home away from home

• It is also the largest and fastest growing

industry in the world

PINEAPPLE

• Universal symbol for hospitality

• Signify that visitors are welcomed to the place

• Displayed at the doors/gates

• Symbol of welcome, friendship, hospitality

Reasons for studying in hospitality program

experience

interest

ambitions

• Personal work

• Family background

• Contact with other

students in the

same course

• Enjoy work with people,

food and beverage

• Enjoy dining out

• Like travel

• Opportunity for

employment

• Desire to operate

business

• Desire to be

independent

LODGING

ALLIED INDUSTRY

TRAVEL AND

TOURISM

FOODSERVICE

LODGING SECTOR

• HOTELS• MOTELS/BUDGET HOTELS• MOTOR HOMES• RESORTS• CONDOTELS• CHALETS• TRAVEL LODGES• RESIDENTIAL SUITE• REST HOUSES

FOOD SERVICE SECTOR

• HOTEL FOOD AND BEVERAGE

• COMMERCIAL FOOD SERVICE

• INSTITUTIONAL FOODSERVICES

TRAVEL AND TOURISM SECTOR

• TRAVEL AGENCIES• TRAVEL WHOLESALER/RETAILER• TRANSPORTATION• BUSINESS, MEETING AND

CONVENTION• RECREATION AND SPORTS• ENTERTAINMENT• TRADE AND CULTURE FAIR

ALLIED INDUSTRY

• educational and training institution

• supermarket

• vending machine

• food manufacturers

CHARACTERISTICS OF THE HOSPITALITY INDUSTRY

• Business Open 365 Days a year and 24 hours a day.

• Staff often work 10 – 12 hours a day. Evening and weekend are included in the work week.

• The difference between hospitality business and other business sectors is that we produce guest satisfaction – intangible (test drive – car)

• Our product is for guest use only, not for possession.

CORPORATE PHILOSOPHY

• Philosophy is a theory and attitude that acts as a guiding principle for behaviour

• Corporate Philosophy is a must in any organization.

• It helps the member to act accordingly, in order to achieve company missions and visions.

CAREER IN HOSPITALITY INDUSTRY

• is a service industry ;employees take pride in caring about others.

• Characteristics

leadership

communication

dedication

smile

honest

work long hours

ambition

interest

CAREER PATHS WITHIN THE TOURISM INDUSTRY

Paths within education system and industry ______________

Paths into industry __________________________________________________

CAREER PATH IN TRAVEL AND TOURISM

• ticket agent• sales representatives• sales manager• projects operations• departure manager• arrival manager• station manager• vice president

CAREER PATH IN RESTAURANT INDUSTRY

• food server• shift leader• management trainee• assistant manager• manager• General manager• regional manager• vice president• President• chef

CAREER IN MANAGED SERVICE

• assistant foodservice director

• food service director

• general manager

• district manager

• vice president

• president

CAREER PATH IN LODGING MANAGEMENT

• management trainee• assistant department head• department head –

sales and marketing manager

food and beverage managerroom division managerassistant controller

• food and beverage director• controller• general manager

CAREER PATH IN CLUB MANAGEMENT

• dining room manager

• catering manager

• food and beverage manager

• club manager

• general manager

CAREER PATH TO CONVENTION MANAGER

• coordinator

• event manager

• sales manager

• assistant general manager

• general manager