changing face of social media

“The greatest oak was once a little nut that held its ground”

The Changing Face of Social Media

Sarah FindleHoward Merrell & Partners

Nov. 9, 2010

Everyone and their mom….

In the last year social networking use among internetusers 50-64 grew by

88%

Use am

ong those 65+ grew by over

100%

1 in 10 users

50 and older

use Twitter or another service to share updates with others

64% of Twitter and 61% of Facebook users are 35 and older

The Changing Face of Social Media

Maturing in more ways than one….

An estimated $716 million will be spent on social media this year…

…growing to

$3.1 billion by 2014.

Just because you aren’t listening…

…doesn’t mean no one is talking about you

Media Employee

Supplier

End-user

Competitor

Potential Customer

Advocate

LinkedIn

It’s like MySpace with ties.

The Changing Face of Social Media

Sarah FindleHoward Merrell & Partners

Nov. 9, 2010

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