changing behavior miller canfield’s “mc fit” program
Post on 02-Jan-2016
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Changing Behavior
Wellness programs used to be only viewed as “Fortune 500” benefit
- on site fitness facilities- company medical staff - available staff to perform ROI
Changing Behavior
Large company ROIs were impressive:- J&J – $8.55 million per year
- Pitney Bowes - $2.5 million per year - UNUM – cost savings plus accumulation
of knowledge about preventing disabilities
Changing Behavior
Migration of wellness programs to smaller/mid-size employers:
- Rising health costs, impacts hit harder- Aggregate claims data more available
(despite HIPAA)- More information about effectiveness
of low- cost programs/incentives
Changing Behavior
Migration of wellness programs to smaller/mid-size employers (cont’d):
- Increased community resources- Rise of online health resources
SHRM* reports that small companies typically have higher participation rates than large companies
*Society of Human Resource Management
Changing Behavior
Wellness Programs – Essential Elements - Assess Your Population - Secure Leadership Commitment- Take a “Broad Brush” Approach- Think Global/Act Local- Develop Compelling Incentives- Explore External Resources - Track and Evaluate Results/Calibrate
Changing Behavior
Assess Your Population- Examine aggregate claims data to determine
prevalent chronic conditions- Assess diversity of population – work styles, work
locations, overall cultural norms - Conduct wellness screenings
- Biometric screening- Health Risk Assessments
Changing Behavior
Secure Leadership Commitment- Provide leadership with assessment information,
sample ROI ($3/$1 preventive; $7/$1 chronic)- Engage their vigorous/visible support of initiatives - Link to firm’s strategic priorities as much as
possible - Ensure leaders regularly communicate wellness
philosophy – even easier in service industries
Changing Behavior
Take a “Broad Brush” Approach - Try to find programs, incentives that
appeal to healthy and at-risk populations- Common initiatives – flu shots, wellness
coaching, newsletters, gym membership discounts, lunch and learns on general health (nutrition, stress management)
- Customized – weight management, smoking cessation
Changing Behavior
Think Global/Act Local- While senior mgt. support is important, success
depends on local (e.g. office) participation - Local emphasis leads to greater participation
Ann Arbor – Mystery WalksDetroit – “Greatest Loser”Troy - Healthy Eating Ann Arbor/Windsor – Exercise
competition
Changing Behavior
Develop Compelling Incentives- Cash incentive for completing health risk
assessment - Discounts on gym memberships/exercise
equipment- Weight management/smoking cessation
program reimbursement - Accumulate exercise “points” and redeem
for apparel, exercise gear
Changing Behavior
Explore External Resources - Community Resources (e.g. Oakland County
Wellness Coalition)- Current Vendor Resources (e.g. Employee
Assistance Program)- Charitable Organizations (e.g. ACS, ADA,
AHA)- Community Partners (e.g. Visiting Nurse
Association)
Changing Behavior
Track and Evaluate Results/Calibrate- Wellness not the “silver bullet” to arresting
health claims costs, but what’s the cost of not forging ahead?
- Important to stay in close contact with health care providers and obtain data and narrative from them
- Internal and external “best practice” sharing important
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