change the future: borrowing ideas, design, & strategy from beyond academia

@joelgoodman

CHANGE FUTUREthe

AUSTIN, TEXAS

★ Tacos★ Tech★ Music★ Design

JOEL G GOODMAN@joelgoodman

braverymedia.co @braverymedia

Borrowing

Ideas, Design, & Strategy From Beyond Academia

what do you consider yourself

professionally?

mathematics training

legal precedent

Engineering

psychological research

social issues

city & urban planning

Economics & Business

Medical Research

public health

education training

Science Advances

media & cultural analysis

divinity & religious issues

communication theory

BUT the prestige of digital work is ALWAYS OWNED BY

SOMEONE ELSE.

truth?

we Beg, Borrow, & Steal our

web strategies

LET’S LOOK AT TECH BLOGS

LET’S LOOK AT Airlines

The Sad News

Despite all of the

data

we like...Sliders

lots of jargon

all the navigation

giant hero images

We Got

trolled

A change in thinking.

Think like a hacker

WAIT, WHAT?

It was like a game to me; like a hacker, trying to find new ways to do things.

Photo by Michael Bulbenko

7 October 2013 / #heweb13

...using your mind to come up

with original actions. Thinking

instead of always following what

the book says—that’s real

thinking. Deep thinking.

Photo by Michael Bulbenko

Steve Wozniak 7 October 2013 / #heweb13

This from a bottom-line focused

company

and then…

#hustleishope

Creative thinking breeds risky ideas (in a good way).

If you take a risk and it works, everyone will copy it.

Interesting Things.

Interesting Things.

http://packagrapp.com

http://packagrapp.com

Interesting Things.

What about yoU?

INSPIRATION

dribbble.com

smashingmagazine.com

alistapart.com

How can you help set Your work

apart? (and your other questions)

braverymedia.co @braverymedia