cg posm credentials for burger king

Cocoon Group On-Trade Solutions Credentials

July 2014 Prepared for Burger King

Agenda

Introduction

Packaging design

InStore communication

Introduction

Cocoon Group is an international branding agency. We  understand  a  branding  agency  as  a  partner,  which  provides  both  brand  consultancy  services  and  brand  iden7ty  solu7ons  (including  top  class  implementa7on).  

Our offices

Founded by western designers in the heart of Central Europe 16 years ago, Cocoon Group is the only international branding agency with truly CEE roots. As such, we combine the latest in trends, methodologies, and techniques while nurturing a deep understanding of the similarities and differences between eastern and western cultures. Cocoon Group today consists of over 100 creative and strategic thinkers distributed among our four offices across Europe.

Prague Moscow Bucharest The Hague

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Our partners

Over the 16 years of CG existence we have proved to be a reliable partner for several multinational as well as local leaders mainly in the FMCG area. For some of the clients we are among the few selected pool agencies, for others we are the main design agency taking care of development of our clients' brands.

Packaging design

AWARD Winning Design

AWARD Winning Design

AWARD Winning Design

AWARD Winning Design

AWARD Winning Design

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Absolut Moscow Absolut Moscow

CG is among the few roster agencies for Molson Coors CEE (formerly StarBev) and as such we supply the local markets with visual identities for their traditional as well as innovation brands.

Sládkova limonáda Molson Coors

InStore communication

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Every instore/POS communication needs a proper understanding and strategy first  

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Karo Cinemas A shopper marketing challenge with multiple masters  

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EFES Russia

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Nestlé RU Nescafe Shopper complex shopper experience (work in progress)

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Rich

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Felicita

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Felicita

Grolsch

Grolsch

Stella Artois

Stella Artois

Stella Artois

Becherovka Lemond For Lemond, CG developed a number of projects including limited edition packaging, gift packs, and POS materials.

Becherovka Lemond Gift packs for this limited edition campaign

Becherovka Lemond Promotional materials based on young artist bottle designs

Becherovka Lemond POS materials for limited edition campaign

Becherovka Lemond Explorations for promotional and gift ideas and packaging

Becherovka Lemond Promotional packs and support materials

Becherovka Lemond POS stands

Our creative director

JANNET ATKINS

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Let’s talk…

Prague U Pruhonu 13, Prague 7 - Holesovice, Czech Republic T. +420 224815985, F. +420 224 814 934 Moscow Ul. Juliusa Fucika 17-19, Office 668-669, Moscow 115127, Russia T. +7 499 250 3455 The Hague Scheveningseweg 42, 2517 KV the Hague, the Netherlands P.O. Box 10667, 2501 HR the Hague, the Netherlands T. +31 (0)70 302 20 80, F. +31 (0)70 302 20 89 Bucharest Str. Emanoil Proumbaru, no 43, sector 1, Bucharest, Romania T. +40 723 366 630

Thank you! For more information please contact us.

Zuzana Behova managing director moscow +7 968 867 6241 z.behova@cg-eu.com Alexey Savich business development moscow +7 963 658 8276 a.savich@cg-eu.com