cew brd devl

Christopher WoodwardBRAND Development

national brands

1994 - 1999

2000

2001 - 2011

2012 - 2013

Progressive experience in strategic branding, marketing communications and product development

Promoted multiple national brands

national brandsGoal has always been the same—create value for consumer and company

Value delivered: Based on experience and expertise such as…Starting with…

Advertising

CRM

Digital

Public Relations

Strategy

Value delivered: Based on my experience and expertise such as……Starting with…

Meyer Corporation | Communications Director | 2001 - 2011

Sales of Circulon gourmet cookware had fallen flat

Challenge Action Result| |Strategy

Through consumer insights, repositioned brand and built new narrative

Meyer Corporation | Communications Director | 2001 - 2011

Challenge Action Result| |Strategy

New positioning resonated with Circulon consumers, resulting in 14% sales lift

Challenge Action Result| |

Meyer Corporation | Communications Director | 2001 - 2011

Strategy

Meyer Corporation | Communications Director | 2001 - 2011

Increased unaided brand awareness by generating210 million annual impressions across TV, Print and Digital

Advertising

http://bit.ly/1fSerQV

Meyer Corporation | Communications Director | 2001 - 2011

Advanced consumer and influencer consideration bycreating 100 million annual PR impressions

Public Relations

Meyer Corporation | Communications Director | 2001 - 2011

Built digital platforms such as upgrading five sites with a 15% margin lift and producing a #1 Lifestyle iOS app

Digital

http://bit.ly/1i9JFCb

Email

SMS/MMS On Device

Mailer

T-Mobile | Segment Marketing Manager | 2012 - 2013

Generated 5 million impressions in building salesand reducing churn for Mobile Internet business

CRM

national brandsTrained and mentored five direct reports all of whom achieved the Employee of the Month award

Leadership

Associate Manager

Meyer Corporation | Communications Director | 2001 - 2011

national brandsI have many more examples on how I contributed to company and brand

But let’s talk about what I can do for you.

Christopher Woodward

Kirkland, WA

707.694.0973

cew0013@gmail.com

Linkedin.com/in/cwoodwardmarketing/