cengage learning training, research & libraries, business insights: global for academic...

Dinah RamirezTraining Specialist Gale Cengage Learningdinah.ramirez@cengage.com800.877.4253 x8047

Please Note: Audio for this webinar will come from your computer speakers and will begin at the start of the session.

Using Business Insights: Global for Business School Assignments

Today’s Agenda

• Company Profiles

• Industry Overviews

• SWOT Reports

• Brands/Products

• Industry/Company Rankings

• Market Share

• Investment Reports

• Company Histories

• Newspapers

• Journals/Trade Magazines

• Industry Associations

• Case Studies & Country Profiles

What’s in it?

Typical Business School Assignment:

Complete a Strategic Analysis for a Company

1) History, development, & growth of a company over time

2) Identify the company's internal strengths and weaknesses

3) Identify the company's opportunities and threats

4) Analyze corporate-level strategy

5) Make Recommendations: Interpret & Analyze Findings

Step 1: History, development, & growth of a company over time

Go to BI:G for…

Comparison Charts

Step 2:Identify the company's internal strengths and weaknesses

Go to BI:G for…

SWOT REPORTS

Step 3: Identify the company's opportunities and threats

Go to BI:G for…

SWOT REPORTS

• Company Hierarchies• Subsidiaries• Acquisitions• Mergers

Step 4: Analyze the corporate-level strategy

Go to BI:G for…

Step 5:Make Recommendations: Interpret & Analyze Findings

You’ll need the previous information plus….country profiles, country comparison charts, and country risk overviews!

Background of Citizens for a country (or countries)• Literacy Rates• Average Life Expectancy• Population Growth

Economic Environment• GDP/GDP Growth• Inflation• Unemployment Rate

Country Risk• Political Risk Outlook (Political Climate/Corruption Perception)• Economic Risk Outlook (Currency depreciation/Unemployment)• Commercial Risk Outlook (Business profits/Credit Risk/Loan Quality)

Develop an International Business Strategy for a company

Assign Case Studies

Create reading lists by using the “Share” feature

• Read• Analyze• Discuss

How to Access: www.mel.org

Questions?Dinah RamirezTraining Specialist

Gale Cengage Learningdinah.ramirez@cengage.com

Deb Biggs-ThomasMichigan eLibrary & Outreach Coordinator

BiggsThomasD@michigan.gov

Randy RileyMichigan eLibrary & Outreach Coordinator

RileyR1@michigan.gov