cengage learning training, research & libraries, business insights: global for academic...
DESCRIPTION
Originally presented to Members of the Michigan Electronic Library, this training session dives into Business Insights; Global and it's in-class and research use for Academic Libraries.TRANSCRIPT
Dinah RamirezTraining Specialist Gale Cengage [email protected] x8047
Please Note: Audio for this webinar will come from your computer speakers and will begin at the start of the session.
Using Business Insights: Global for Business School Assignments
Today’s Agenda
• Company Profiles
• Industry Overviews
• SWOT Reports
• Brands/Products
• Industry/Company Rankings
• Market Share
• Investment Reports
• Company Histories
• Newspapers
• Journals/Trade Magazines
• Industry Associations
• Case Studies & Country Profiles
What’s in it?
Typical Business School Assignment:
Complete a Strategic Analysis for a Company
1) History, development, & growth of a company over time
2) Identify the company's internal strengths and weaknesses
3) Identify the company's opportunities and threats
4) Analyze corporate-level strategy
5) Make Recommendations: Interpret & Analyze Findings
Step 1: History, development, & growth of a company over time
Go to BI:G for…
Comparison Charts
Step 2:Identify the company's internal strengths and weaknesses
Go to BI:G for…
SWOT REPORTS
Step 3: Identify the company's opportunities and threats
Go to BI:G for…
SWOT REPORTS
• Company Hierarchies• Subsidiaries• Acquisitions• Mergers
Step 4: Analyze the corporate-level strategy
Go to BI:G for…
Step 5:Make Recommendations: Interpret & Analyze Findings
You’ll need the previous information plus….country profiles, country comparison charts, and country risk overviews!
Background of Citizens for a country (or countries)• Literacy Rates• Average Life Expectancy• Population Growth
Economic Environment• GDP/GDP Growth• Inflation• Unemployment Rate
Country Risk• Political Risk Outlook (Political Climate/Corruption Perception)• Economic Risk Outlook (Currency depreciation/Unemployment)• Commercial Risk Outlook (Business profits/Credit Risk/Loan Quality)
Develop an International Business Strategy for a company
Assign Case Studies
Create reading lists by using the “Share” feature
• Read• Analyze• Discuss
Questions?Dinah RamirezTraining Specialist
Gale Cengage [email protected]
Deb Biggs-ThomasMichigan eLibrary & Outreach Coordinator
Randy RileyMichigan eLibrary & Outreach Coordinator