cds marketing overview

Center for Digital StrategiesMission: examine the enabling role of information technology in business

Executive dialog: convening roundtables focused on the role of IT to enable business strategy

Scholarly research: connecting practice with scholarship anchored on IT-enabled business strategy and processes

MBA program enrichment: bring digital strategies to the students through informative forums, exposure to executives in different settings, fellows program, classes and case development

Executive dialog• Roundtable on Digital Strategies

• Meetings, workshops, student-engagement

Americas & European Roundtable Chapters

Scholarly research• Data privacy and fraud in healthcare

• Information access and privacy

MBA program enrichment• MBA fellows program, executive-engagement

• Center MBA courses, research cases

Fellows program for second-year MBAs

• work with CDS faculty and visitors

• pursue independent studies

• assist in research projects and case studies

• host executives

• conduct video interviews

• create hub of tech community at Tuck

• classes and cases

The intersection of business, technology and consumers

big data, cloud computing, social tech, mobility & video

2012-13 brands

The 2013-14 series is examining the “internet of you.”

Digital Assets: iPad App, BTIS App, iBooks, ISSUU

Digital Communities and ChannelsCIO Roundtables: Overviews shared w/ Member Companies, Profs, Online and AppCISO Workshops: Overviews shared w/ Member Companies, Profs, Online and AppBTIS: Overviews shared with visitors, Tuck community, App and iBooksYouTube: 221 subscribers; 45,271 views; 183 videosRadioTuck: 99Rock & Dartmouth’s iTunesU Channel (youtube content)Twitter: 1,002 followers (Tweet for Tech challenge)LinkedIn Groups: Fellows & BESPFacebook: 320 likes; (promoted posts, sweepstakes, naming giveaway)Google+: 55 likes; 42 people have us in circlesIssuu: 95 reads YTD; 2 downloadsChatter: 95 membersMyTuck: 43 membersTuck: Instagram, Facebook, Website, Admitted Student Newsletter, AMOSReporting: Hootsuite, Klout (49), Google Analytics, Flurry, Issuu Analytics, YouTube Analytics, FB Insights.

Marketing and Communications

Opportunities: Social SEO PR; Content marketing/affiliate network (LinkedIn / OutBrain) white paper distribution (CSO for example); Influencers to share CISO/CIO content (John Gallant, Christian Rielly and Chris Regezza); Google+ authorship strategy; more targeted and refined sharing; competitive landscape summary and listening tools, marketing automation software.

Website (Responsive, Blog and SEO)

Online Communities

Email Marketing

Print – posters, overviews, mailbox stuffers

Tuck Office of Communications/Dartmouth Communications