cdmelb2015: csg international
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2015 Ayala Group ICT Summit
Disrupt | Break Through the Digital Future
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Digital Reinvention of Telecoms
How service providers can transform support systems to become next generation retailers
CommsDay Congress 2015
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
CommsDay Congress 2015
DIGITAL SERVICES TRENDS
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Service Providers
Traditional telecoms revenues (voice and data) in decline in most developed markets
Voice Revenue
Data access revenues strong but more and more competition
Service providers looking to new digital services to provide a ‘fourth wave’ of revenue
Data Access
Voice SMS
Digital ServicesData
Access
Fourth Wave not from a single service, but a Portfolio of Digital Services.
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Find New Revenue Sources
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Consumer Attention Battle
Consumer Attention
Winners leverage Scale to offer an evolved portfolio of Personalized Services that can Captivate the Digital Consumer.
Device Ecosystems
Physical RetailInternet Megabrands
Telco Operators
Cable Operators
Streaming
Content Creators
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Today’s Consumer Model NeedsEntitlements
Digital Locker
Classic STB Package Tiers, SVOD/TVOD
Subscriptions
Preferences Profiles
Ranking
View History
WatchQueue
PersonalizationWish Lists
Recommendations
What
When
WhichPrivileges Household
Members Activity StreamAnalytics
ContactPreferences
Out of Home Presence
Linked Authentications
HowMuch
Managed Equipment
TargetedOffers
PurchaseHistory
BalanceManagement
Credit/Debit Cards
Gift Card
Internal Micro-Payment Engine
Rewards
Global ProcessorNetwork
Billing Account
OrderHistory
Vouchers
Loyalty Points
E-Wallet
Stored Value
Addresses
Extensions
Customer Owned Devices Coupons
CredentialsStore
FederatedAuthentication
Framework
Consumer
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
CommsDay Congress 2015
DIGITAL MARKET PLACE
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Content Producers CommunicationsServices Providers Retailers
Digital Service Providers?
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Digital Market PlaceDigital Service Providers (DSP) are business entities that deliver
digital services to consumers, business, and even machines.
Security & Cloud Services
MobileAdvertising
MobileCommerce
Real Time Telematics
Connected Home
Financial Services
OTT VideoDigital Content
FleetManagement
Machine to Machine
MobileHealth
EnterpriseApplication
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Australian Market Drivers
Competitive digital services entering the market
Increase in consumer smart phone ownership and usage
Innovation of both products and marketing offers is key to leadership position
Growing competitive landscape – competition evolving & new entrants
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Business Models for Digital Marketplace
Bundle digital services with current services to solidify customer loyalty
Non-capital intensive, non-disruptive solutions that integrate easily with your existing architecture.
Offer new digital services outside of current customers to attract new customers to existing services
Extend TVOD, EST, SVOD video services digitally to clients
Grow customer base by selling dynamic analytics driven user experience
Increase stickiness with prepaid / pay-now and reduce churn for post paid
Specific offers to clients and leverage loyalty programs, exploit data and analytics
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
CommsDay Congress 2015
CASE STUDIESWhat market leaders are doing.
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Buy on TV. Play on Device.Buy on Device. Play on TV.
Surpassed iTunes & Amazon in 1st week sales
Heavy Merchandising & Couponing
Serving 22 MillionCustomers
10System
Integrations
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Robust Consumer ChoiceEST, Rental, Redemption, UltraViolet
Support
Enabled by IntegrationCineplex Identity & Scene Points
Merchandising Flexibility Super-Ticket, Bundling, Flash Sales,
Pre-Order, Recurring Promotions
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Integrated Entertainment
Immersive video, music, and e-book portal across desktop, mobile, STB
and TV platforms
Flexible Payment MethodsCredit Card, PayPal, JUKE Gift Cards
Local Currency and VAT
Identity and Entitlements Management enabling device ubiquity.
Flexible Merchandising – TVOD (rental) EST (purchase), SVOD (subscription).
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
CommsDay Congress 2015
CSGEnabling the digital market place
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
• Broadband and Mobile Digital Services Monetization Platform• Subscriber, Content, and Commerce Management• PCI, SSAE16, Safe Harbor Certified • Deployed in a Software as a Service Model • Powering the largest Media Brands and Service Providers• Continually expanding global footprint
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
APAC Headquarters215 Adelaide StreetBrisbane, QLD 4000Australia
CSG International Confidential and Proprietary Information Copyright © 2015 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.
Thank You
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