cbs & au 26.01.2012 ole kassow

26 January 2012

Ole Kassow, Partner at Wemind A/SCo-Founder at Spiir A/S

Succeedingthrough collaboration

Why you need to learn to enchant

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Friday, 27January, 2012

Zane’s Cycles

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Prisen for mistillid

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Oktober3,2253,114

1822,3671,927

10,815

November2,2794,299

05,410

33712,325

December594

1,6660

5,660632

8,552

Forskel 3 mdr-10,304

5,590-475

4,940606

Årligt tab-41,215

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Friday, 27January, 2012

The Trust Equation

(C + R + I)S

= Trust

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1 2 3 4 5 60 7 8 9 10

Detractors Passives Promoters

Net Promoter Score = % promoters - % detractors Source: Bain & Company

On a scale from 0-10 what’s the likelihood that you will recommend us to a friend or a colleague?

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On a scale from 0-10 what’s the likelihood that you will recommend Spiir to a friend or a colleague? Answer 10.

User for 6 months

Has recommended to more than 30 people

4 or more have become users

On a scale from 0-10 what’s the likelihood that you will recommend us to a friend or a colleague? Answer 10.

User for 1 month

Has recommended to more than 20 people

3 or more have become users

Mark

Signe

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Promoters create real valueHow promoters create value

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The True Customer Value

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REBELLION

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So why am I saying all of this?

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