castweek_online communication agency

Oil price drops. Crises comes to Russia and CIS countries.

With what other natural and very desirable resources Russia and CIS countries are rich?

With beautiful young girls making their careers in fashion or starring all around the world!

The major market demand for Russian models is produced by Europe, Asia and USA.

To build a business on inexhaustible flow of beautiful girls and young men from Russia and CIS countries who are in high demand in Russia, Europe, Asia and the USA.

Photo models, promotion staff, actors, stylists and others taking a part in a photo and beauty industry, promo, advertising and corporate events.

1. Lack of job offers - independent castings search among many disparate platforms.

2. Loss of time due to the need to monitor constantly new offers and respond by sending a profile.

3. The lack of single tool for casting cards creation and interactive communication when applying to the job in beauty sphere.

Model, advertisement and event agencies, film studios, photographers and designers, as well as direct clients from large FMCG brands.

1. Constant need for new temporary staff (models, promoters, actors and others).

2. Significant search and database refilling costs .3. Substantial period of time from a tender and recruiting

to casting and event organization when order manually.

4. Lack of reliable and validated information about the staff and as a consequence a need to carry out own casting that requires additional costs.

Mobile application that copy and scale existing job casting agency.

1. Combines models, promoters and actors databases

2. Provides reliable information about users and customers.

3. Enables rapid communication between staff and employer during recruitment process.

1. User sighs up, fill a profile, upload photos (can use social networks)

2. User receives push-notification about job offers with detailed description of a project and salary.

3. The user can accept, postpone or reject an offer.4. If user accept an offer his or her profile falls to project

shortlist5. When online casting is done and candidate is chosen user

receives additional information about the project.

1. An employer sighs up, fills the detail.2. After confirming registration an employer gets access to

models, actors and promoters databases (without specifying names and contacts).

3. An employer can search through profiles and ask for additional information about candidates if needed.

4. Also an employer may create a project with detailed description, its criteria and conditions.

5. The profiles of candidates who wants to get the work will appear in project short-list. All candidates already fit project requirements.

6. An employer choses the best candidate;7. Sighing a contract.

500+ model and acting agencies in Moscow.

2000+ advertising and event agencies in Moscow.

50,000+ projects per year use services of models, promoters and actors in Moscow.

500,000+ customers in Russia, Asia and Europe.

~ 950 million rubles per year in Moscow

50,000 orders in Moscow * 5 person (on avarage) * 3800 rubles (per person).

500.000+ men and women who has already worked as models, promoters and actors or consider for themselves such possibility of career and earnings.

Paid user verification function who should pass through the casting every 6 months.Involves verification of portfolio data, snapshots (photo and video test), gives quick access to clients' projects and opportunity to improve position in a user list.

Average project revenue =2400 rubles / user.

“Calculator”. When ordering a customer can choose:• Project staff selection with a limited budget.20% of the fee as Agency clients pay for each selected under the project. After payment the customer receives the contacts of the selected users.• Services of a personal Manager = 1000 rubles for 1 user.• Scouting for modeling and acting agencies = 5000 rubles for 1 user.

1. 8 years' experience of running projects in model business and market understanding;

2. Positive image of the company and Cast Week brand;

3. 10.000+ models and actors databas ;4. Developing alfa-version of the product.

profit/revenue (?) from different customers

Offline model and casting agencies, as well as online recruitment services.Some of them are:

1. Designing an application and site-aggregator development - March 2015.

2. App beta version - May 2015.3. First sales - May 2015.4. Marketing campaign and increasing of sales

through cross-platform application - September 2015.

1. Successful experience of running offline model casting agency.

2. Own, growing and constantly updated database with 10,000+ models and actors, as well as 500+ agencies and clients to start from.

3. Strong team, led by a leader with 8 years of experience in modeling and serial technology entrepreneur with 5 years of experience in creating scalable online business.

1. Clear understanding of the market, its problems and solutions, as well as channels to attract customers.

2. Wide partnership agreements; own models database; clients who are ready to use online platform.

3. Large and unoccupied market in Russia, CIS, Asia, Europe and USA.

1. Geopolitical risks of Russia and a need of early exit to Asian and European markets.

2. A need for seed investments in order to develop it-product.

3. A need for hiring competent technical team.

Dmitry Antonov - Founder / CEO.8+ years of experience in fashion industry as a scout, manager and producer of beauty contests.Since 2011 developing communication agency «Cast Week» that provides services for model castings.

Dmitry Maslennikov - Business Director.Expert in internet marketing and digital technologies, serial entrepreneur with 5 years of experience in building scalable online businesses.

Dmitry Antonov

+7 926 217 63 66

+7 499 755 7 337

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