casestudies nokia n97mini
Post on 01-Jul-2015
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Brief
1. Tagline of product is "Get good things online". Activate the tagline.
2. Showcase the personalization feature of phone that enables the
person to select the widgets and customize them.
Idea Box
• My Fav Page Application • Contextual Branding • Associate the Brand recall with Happiness and Festivals
My Fav Page Application
Add a default application “My Fav. Page” to every Users Profile on Indyarocks
On this page, a user will be able to get a snapshot view of his Fav content on Indyarocks and outside.
Below are various widgets available on My Favpage for the user to add/move/delete
Indyarocks Widgets will include- Fav. Movies- Fav. Games- Fav. Music- Cricket Widget- Fav. Videos- Fav. Photos, - Fav. Friends
Non Indyarocks Widgets:- Web Bookmarks of Fav. Sites- News Feed from various news sites
My Fav. Page
Branding 400px - 80px
Various Widgets
Contextual Branding to showcase Customization and Online Social aspects
• Theme selection page• Friend Feed selection on profile page• SMS Page
Branding of Profile Theme application - 1
Branding 200X30 pixels
Branding 200X30 pixels
Making it Viral - Branded Friend Feed for Profile Themes
Branding of Friend Feed Section
Branding 195X30 pixels
Branding of SMS
Branding 190X30 pixels
Branding 90X80 pixels
Brand association with Special Events
Christmas• Xmas Games• Xmas E-cards• Xmas SMS messages
New Year• New Year Resolution Contest• Take a Pledge to Lead India• New Year E-cards• New Year SMS messages
Christmas Micro-site
New Year Micro-site
Send Greetings page For Festivals
Branding 195X30 pixels
Branding
View Greeting Page
Branding 190X35 pixels
Promoting Christmas Page
Banner on Profile Page
Promoting New Year Page
Banner on Profile Page
Co-branded ROS Banners promoting various branded activities
Mileage – 1 Month
• 80,000 Clicks• 3,40,000 E-Cards sent• 18,000 Game Plays• 23281 New Year resolution submissions• 19000 Pledges• 6 million SMS sent• 1% CTR rate
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