carlos saavedra, pepsico - harnessing emerging culture to engage millennials
Post on 25-Jan-2017
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HARNESSING THE POWER OF EMERGING CULTURECARLOS SAAVEDRASenior Director, Culture Strategy & Innovation
We are living in a world of exponential changeShorter Cycle Times
300 DAYSTo reach 1 million Facebook users10 DAYSTo reach 1 million Periscope usersFASTER
Lower Barriers to Entry
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