capturing & captivating ‘eyes', 'ears' & 'minds' of the 21st...

Capturing & Captivating ‘Eyes', 'Ears' & 'Minds'

of the 21st Century

‘IPCast’ & ‘IPSatCast’

IPSatCast:

1

Where amazing new ‘Convergence Technologies & Ecosystems’

meets great ‘Content Creation & Curation’.

‘IP Cast’ & ‘IPSatCast’

“Global Content Delivery Convergence Networks &

Ecosystems”

Powered by the world’s most advanced 'Satellites’(‘HTS’: ‘Ku’ & ‘Ka’ & ‘Terrestrial ‘WSS’ Systems’

With ‘Advanced IP Caching Systems'

‘IP Cast’ & ‘IPSatCast’is significantly reducing‘content delivery' costs

through the efficiencies of 'multicasting'

and 'true' 'edge-caching'.

‘IPCast’ & ‘IPSatCast’

'24 x 7‘ AvailabilityOn 'Every Screen' &

'Everywhere'

‘IP Cast’ & ‘IPSatCast’ ‘On demand‘, ‘Latency Free'.

'Analytics Enhanced'.'Subscription Based' & / or

'Advertiser Supported'

Problems & Opportunitie

s

2

The Times : They Are a-Changin’

The video entertainment industry is being disrupted by new business models,

technologies, and user behaviors. Legacy content and traditional thinking are failing

to meet the tastesand habits of the modern mobile

consumer.

More and more consumers are opting for contract-free 'Over-the-Top‘ ( ‘OTT’) video from entities: Netflix, Hulu, Amazon, etc. instead of the expensive, device-bound,

contract-bound, multi-channel linear TV offerings from Cable and Satellite service providers.

Consumers are Cutting the Cord

On Every Imaginable Screen

Viewers want to watch their content

on all their devices without restriction

or redundant billing.

‘Binge' Watching !!

Source: Procera

668,000 U.S. Netflix subscribers finishedthe entire 2nd season of House of Cards

The very 'first weekend' - it was available !

Industry consolidation puts creative control and access

to content in the handsof a few large players.

Licensing Limitations

–Cisco Visual Networking Index2013–2018

“Globally, IP video traffic will be 79

percent of all consumer Internet

traffic in 2018,up from 66 percent

in 2013.”

The Looming Capacity Crunch

Existing Networks Will Not Scale!

2013 2014 2015 2016 2017 2018K

28K

55K

83K

110K

138K

“Demand for data will soon far exceed the 'networks capacities’,

and 'connection speeds' will slow down.”–Reuters, “U.S. mobile data traffic to jump nearly eight-fold by 2018”

CAGR: 21%

Global Consumer IP Petabytes/month

‘Inefficient Delivery of Popular Content'

The existing Internet is a “unicast” environment requiring millions of copies of the exact same content, to be sent to

consumers in millions of discrete

'one-to-one' connections.

IPSatCastSolutions

3

Creating a “big pipe” broadcast extensionto the existing “small pipe” unicast Internet

using high throughput satellites andsoftware controlled antennas.

The IPSatCast Solution

Creating original breakthrough contentthat is highly intelligent, contextually

relevant,and free from content licensing fees.

The ’IP Cast’ & ’IPSatCast’ Solution

UbiquityV enables

users to watch whatever they want, wherever they want, whenever

they want it.

SimplicityV allows

customers to use any existing

Internet or WiFi enabled-device.

IntegrityV follows the golden rule: No hidden

charges. No termination

fees.No contracts.

The ’IP Cast’ & ‘IPSatCast’ Solution

IPSatCast Content

4

‘IPCast’ & ‘IPSatCast’ Content Strategy

Original Content

Curated Content

★ News Cluster★ Talk Cluster★ Edutainment Cluster★ Travel & Food

Cluster★ Music & Theater

Cluster★ Comedy Cluster★ Kids & Family

Cluster★ Ethnic & Niche

Channels

★ Networks and Film Studios

★ Corporate Channels★ Video Games★ Independent

Producers★ Curated YouTube

and UGC★ Sports Leagues and

Teams★ Concerts & Live

Performances ★ Music, Radio &

Audio Streaming

‘IPCast’ & ‘IPSatCast’ Content Creation Philosophy

EyeImpactful, beautiful, engaging

visual images and video. Cinematic

magic delivered to

screens of all sizes.

EarRich, dynamic, transformative

sound that tells stories,

sets the mood, and elevates production

value.

BrainMass appeal intelligent.

New content that

transports, inspires,

and engages the 21st

century mind.

‘IPCast’ & ‘IPSatCast’ Production Advantages

Efficient Distribution

One story produced

for 3 or more V channels,

available on all fixed and mobile

platforms.

Efficient Staffing

No anchors or hosts.

No reporters.No field

producers.Just narrators.

Efficient Production

Most production

doneat Mac editing

stations by cross-trained

writers/producers/editors.

IPSatCast Business Plan

5

V

Phase I: Cloud Based Content

Any Internet enabled device can accept the IPSatCast digital

streams and packet downloads, including: tablets, 3G & 4G Smart

Phones, desktop PCs, game platforms, IP STBs, etc.

Users access services using any Smart TV, DTV receiver,

or hybrid broadcast-broadband receivers that are equipped with a WiFi access

point.

IPSatCast

Phase II: ’IPCast’ & ‘IPSatCast’ + Existing Providers

Ku & Ka-BandDTH

Satellites

Fixed Satellite

Antennas

V Caching

Proxy Server

OfficeBuildings

PrivateHomes

Government

Offices

Schools &Universiti

esShopping

MallsSports

Stadiums

+

Ka-BandBroadband

Satellite

Low-Cost Personal

Satellite IP Receivers

IPSatCast Edge-

Caching Personal

Media Server

CommercialAirplanes

Commuter

Rail

CityBuses

Taxis &Ride-Share

PersonalCars

Individuals &

Families

+

Phase III: The ’IP Cast’ & ‘IPSatCast’ Broadcast Revolution

Premium Monthly Subscriptions

VOD, A La Carte & Proxy Services

Personal Edge DVR (in the “Fog”)

+ Remote storage (in the Cloud)

Phase IV: ’IPCast’ & ‘IPSatCast’ Retail Services

Proprietary & 3rd Party Content Distribution to MSOs(Multiple-System

Operators)

Proprietary & 3rd Party Content Distributionto Cellular Carriers

Proprietary & 3rd Party Content Distribution to ISPs

and Internet content creators

Phase IV: ’IPCast’ & ‘IPSatCast’ Wholesale Services

Contextual, User-Specific,

Analytics-Driven, High ARPU

Free to Air Ad-Supported Wireless IP

Broadcast Services

Local, Regional, National & Global

Phase IV: Advertising Revenue

Where amazing new technology meets amazing new content.

‘IP Cast’ ‘IPSatCast’

IP Cast & IPSatCast

is significantly reducing content delivery costs

through the efficiencies of 'multicasting'

and true 'edge-caching'

Contact us :‘STING’, ‘IP Cast’ & ‘IP SatCast Consortia’

8A, Panchsheel Marg, Chanakyapuri, New Delhi - 110021. India

Tel: +91-11-2611.7547, 2611.5818Fax: +91-11-2687-6480

Mob: 98-110-41144

Email: stingbroadband@yahoo.com; stingbroadband@gmail.com; r.grewal@ipcast.in

Web : www.ipcast.in