canada's bid book to host the weg in 2018
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© www.proaction-photo.com
because we care
caNaDa’s bID TO HOsT THe FeI wOrLD eQuesTrIaN GaMes 2018
ackNOwLeDGeMeNTs
This bid book has been developed and produced with
the kind assistance and collaboration of many individuals
and organizations.
We wish to thank:
Equine Canada – Board of Directors and Staff
Bromont-Montréal WEG 2018 Bid Committee
Ville de Bromont and Tourism Eastern Townships
Ville de Montréal and Tourism Montréal
Gouvernement du Québec
Government of Canada
Cirque du Soleil
Parc Olympique de Montréal
Canadian Olympic Committee
Canadian Paralympic Committee
Fédération Equestre du Québec
Bromont Equestrian Olympic Park
Vice Versa création
Samarkand
Mike Gallagher,
President of Equine Canada
Paul Côté,
President of the Bromont-Montréal
WEG 2018 Bid Committee
Benoit Girardin,
LBB Consultants,
Bid Director for Bromont-Montréal WEG 2018
Produced by LBB Consultants, an international sport consulting firmMontréal-Ottawa-Annecy www.lbbconsultants.com
TabLe
OF
cONTeNTs
LETTERS OF SUPPORT ......................................................................................... 7
WHY IS CANADA THE BEST CHOICE
FOR THE FEI WEG 2018? BECAUSE WE CARE ............................19
Why Canada Should Host the FEI WEG in 2018… ....................20
Welcome to Canada .............................................................................................22
A Living History of Equestrian Glory .....................................................24
Our People ....................................................................................................................30
Our Vision: A Communion of Horse,
Human and Nature ..........................................................................................34
Let the Games Begin. And Never End… .............................................36
WHAT WILL CANADA GIVE TO THE FEI WEG 2018?
THE ULTIMATE GAMES EXPERIENCE ..................................................41
World Class Hospitality ......................................................................................42
Caring for People ....................................................................................................52
Horse Welfare .............................................................................................................54
A Memorable and Well-Managed Sports Program ................58
The Greatest Ceremonies WEG Has Ever Seen......................... 60
A Remarkable Cultural and Entertainment Program.............62
WHERE WILL CANADA HOST THE FEI WEG 2018?
THE OLYMPIC GAMES VENUES IN BROMONT
AND MONTRÉAL ......................................................................................................65
An Olympic Heritage in State-of-the-Art Facilities.................66
Transportation: Riding a Sure Path ........................................................ 86
A World of Accommodations ......................................................................92
THE FEI WORLD EQUESTRIAN GAMES IN CANADA
A HIGH STANDARD OF EXCELLENCE .................................................97
Management Structure ......................................................................................98
Action Plan .................................................................................................................102
Food Services: Quality and Availability 24/7 ..............................106
Modern Medical Services .............................................................................108
Safety and Security – The Greatest Priority:
Protecting Horses and People........................................................... 110
An Aggressive Marketing Strategy .........................................................114
Ticketing and Merchandising:
The Ticket to Success ................................................................................ 118
Public Partnerships: Sharing With
All Segments of Society ...........................................................................120
On-Site Media Operations:
Mission – Maximum Media Coverage ........................................122
Official Languages: French and English .........................................126
Sustainability: We Are Responsible .....................................................128
THE BROMONT-MONTRÉAL FINANCIAL PLAN
SECURE AND WELL-MANAGED WITH MINIMUM
FINANCIAL RISK .................................................................................................... 131
Our Financial Plan ............................................................................................... 132
APPENDICES .............................................................................................................137
A: Other Letters of Support ........................................................................138
B: Letter from CFIA .............................................................................................144
C: Economic Impact Study ..........................................................................147
© COC/Cealy Tetley
LeTTers OF suppOrT
On behalf of Canada, Equine Canada
and the Bid Committee for the FEI World
Equestrian Games respectfully request
the Games to be convened in Bromont
& Montréal in 2018.
This book reveals the particulars of our
bid and on the next few pages, you will
find letters of support from people and
organizations who believe in Canada’s
bid. They share our confidence that
Canada is eager, ready and able to host
FEI WEG in a manner befitting the sport
and organization.
we
are
uNITeD
8
21EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012
Québec::Gouvernement du QuébecDéplltée de BOllrassa-SallvéVice-premiére ministreMinistre de l'Édllcation, du Loisir et dll Sport
April 18, 2012
Her Royal Highness Princess Haya AL HUSSEINPresident, International Equestrian FederationFédération Équestre InternationaleAvenue de Rumine 371005 LausanneSwitzerland
Her Highness,,
As Minister of Education, Leisure and Sports, 1hereby wish to express my support for the Ci1:*of Bro-mont in its bid to hostthe 2018 World Equestrian Games (WEG).· ,
-5ituated on the western slopes of Mount Brome, in the heart of the picturesque City of Bromont, theP~rc ~ques.tre Olym~ique d~ B.romont isan out.standing. site. In fact, in 1.976, it welcome,~ the\world'seliteln the equestnan portion of the Montreal Olympie Games. Completely renovated ln 2qlO, thecompetition.and training grounds without question rival the best internationalequestrian venues.
The Government of Quebec believes that major international sporting events represent a i, uniqueopportunity to generate significant spln-offs on social, sport, cultural and economielevels, aslwell asin the construction and mOde,rnization of sports infrast..ructu.res. The vision to build on. the le~acy ofthe 1976 Olympic Games is one to which the Quebec governrnent wholeheartedly subscribes. Withthe WEG, the Bromont Olympie Equestrian Park will he updated and upgraded, and top equestrianathletes willbe able to use its facilities year-round for many years to come. The Quebec government
regUlarlY.sup,ports i.mpactfu1 sporting even...t projects throu.gh v.arious funding prog,rams.avail
1blefor
operations and infrastructure. ln fact, our government has.for many years beensupporting a umberof FEI events, including the International Bromont, the Bromont Dressage International and he FEIInternational Eventing. The WEG qualifies for Government of Quebec funding, and once the fundlngapplications have been duly reviewed, we will be in a position to confirm our commitment. B~ assu-red that the Government of Quebec will joinefforts withall other public and private partners i~orderto ensure that Bromont, Quebec and Canadawelcome the FEI in 2018 in grand, elegant, world-classfashion. :
Thank vou for your attention to this proposaI.
Sincerely,
&trl~f<J~lINE'BU~ .
Québec1035, rue De la Chevrotière, 16' étageQuébec (Québec) G1R 5A5Téléphone: 418 644-0664Télécopieur: 418 646·7551 •Courriel : line.8eauchamp@mels.gouv.qc.ca
Montréal600, rue Fullum, 9' étage
,Montréal (Québec) H2K411Téléphone: 514 873-4792Télécopieur: 514 873·1082
*Ce papier contient 100 % de fibres recyclées après consommation.
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22 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012 23EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012
10
88, boulevard de Bromont, Bromont(Québec) J2L 1A1Téléphone 450-534-2021 Télécopieur 450-534-1025
www.bromont.com
Bromont, le 3 décembre 2012
Son Altesse Royale Princesse Haya Bint Al HusseinPrésidente,Fédération Équestre InternationaleAvenue de Rumine 371005 Lausanne Suisse
Votre Altesse Royale,
À titre de mairesse de la Ville de Bromont et au nom des élus et de nos concitoyens, je tiens à vous faire part du soutien de la Ville de Bromont auprès de l'organisation des Jeux équestres mondiaux (JEM) de la FEI pour 2018. La Ville de Bromont est très fière de s'associer aux gouvernements du Canada et du Québec, ainsi qu’à la Ville de Montréal et aux autres partenaires publics et privés, comme elle l'a fait lors des Jeux olympiques de 1976, en vue d’accueillir les Jeux équestres mondiaux 2018.
Situé sur le versant ouest du Mont Brome, le Parc équestre olympique de Bromont est un site exceptionnel pour tenir les Jeux équestres mondiaux. En effet, en 1976, Bromont a accueilli l'élite mondiale de la discipline équestre des Jeux olympiques de Montréal.
La Ville de Bromont croit que les grandes manifestations sportives internationales représentent une occasion unique de générer des retombées importantes, tant au niveau social, sportif, culturel et économique, que dans la construction et la modernisation des infrastructures sportives. La vision de bâtir sur l'héritage des Jeux olympiques de 1976 est celle à laquelle la Ville de Bromont souscrit sans réserve. Avec les Jeux équestres mondiaux, les infrastructures du Parc équestre olympique de Bromont seront mises à niveau et améliorées, permettant aux athlètes du sport équestre d'utiliser ces installations, jour après jour, pour les années à venir. En fait, Bromont a depuis de nombreuses années soutenu un bon nombre d'événements FEI, y compris l'International Bromont, Bromont Dressage International et l'International FEI de concours complet.
Sous réserve de l’octroi des jeux et de la contribution financière du gouvernement du Canada et du gouvernement du Québec pour une valeur estimée à environ 28 millions de dollars CAN et à la lumière des opportunités existantes liées à l’événement, la Ville de Bromont a le plaisir de vous informer qu’elle consentira à une contribution financière en argent et en services. Cette contribution d’une valeur totale de 2 millions de dollars CAN, sera destinée au budget de fonctionnement qui sera répartie sur les cinq années précédant la tenue des jeux de 2018. De plus, la Ville de Bromont s’engage selon la disponibilité de ses fonds et des programmes de subventions disponibles, à prévoir les investissements nécessaires dans les infrastructurespubliques municipales afin d’assurer le bon fonctionnement de l’événement.
Sachez que la Ville de Bromont fournira tous les efforts conjointement avec tous les autres partenaires publics et privés afin de s’assurer que la tenue des Jeux à Bromont et Montréal atteigne les plus hauts standards de qualité et d’élégance attendus d’un tel événement.
Acceptez, Votre Altesse Royale, mes salutations respectueuses.
Pauline QuinlanMairesseVille de Bromont
88, boulevard de Bromont, Bromont(Québec) J2L 1A1Téléphone 450-534-2021 Télécopieur 450-534-1025
www.bromont.com
Bromont, December 2nd, 2012
Her Royal Highness Princess Haya Bint AL HUSSEIN President, International Equestrian FederationFédération Équestre InternationaleAvenue de Rumine 371005 Lausanne Switzerland
Her Royal Highness,
As Mayor of the City of Bromont and on behalf of my council and our citizens, I hereby wish to express the City of Bromont‘s support to the organization of the FEI 2018 World Equestrian Games (WEG). The City of Bromont is looking forward to partner with Canada and Québec Government, the City of Montreal and other public and private partners, as it did for the 1976 Olympic Games, to host the WEG.
Situated on the western slopes of Mount Brome, the Parc Équestre Olympique de Bromont is an outstanding site to stage the WEG. In fact, in 1976, we welcomed the world’s elite in the equestrian portion of the Montreal Olympic Games.
The City of Bromont believes that major international sporting events represent a unique opportunity to generate significant spin-offs on social, sport, cultural and economic levels, as well as in the construction and modernization of sports infrastructures. The vision to build on the legacy of the 1976 Olympic Games is one to which the City of Bromont wholeheartedly subscribes. With the WEG, the Bromont Olympic Equestrian Park will be updated and upgraded, and top equestrian athletes will be able to use its facilities year-round for many years to come. In fact, Bromont has for many years been supporting a number of FEI events, including the International Bromont, the Bromont Dressage International and the FEI International Eventing.
Subject to the awarding of the 2018 games and the financial contribution of the Government of Canada and the Government of Quebec for an estimated 28 million CDN dollars and in light of existing opportunities related to the event, the City of Bromont is pleased to inform you that it will agree to a financial and in kind contribution totalling 2 million CDN dollars for the operating budget of the games, spread over the five years preceding the 2018 games. In addition, depending on availability of funds and infrastructure programs, the City of Bromont is committed to provide the necessary investment in its public municipal infrastructure to ensure the smooth running of the event.
Please note that the City of Bromont will join efforts with all other public and private partners to ensure that the Games in Bromont and Montreal meet the highest standards of quality and elegance expected of such an event.
Accept, Your Royal Highness, my respectful greetings.
Mayor Pauline QuinlanCity of Bromont
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96 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES
Le 27 octobre 2011 La Société d’agriculture de Shefford Objet : Appui au Groupe Bromont - Jeux équestre Mondiaux 2018 Mesdames, Messieurs, C’est avec un enthousiasme débordant que Tourisme Cantons-de-l’Est soutient la mise en candidature de la Ville de Bromont pour l’octroi des Jeux équestres Mondiaux 2018. L’envergure d’un tel événement offrira un rayonnement incomparable aux athlètes d’ici, en plus de favoriser le développement des sports équestres et de notre destination touristique. Les gestionnaires du site du Parc équestre olympique de Bromont démontrent depuis des années, tant par les installations entretenues avec rigueur que par la tenue d’événements de notoriété internationale, qu’ils possèdent les ressources nécessaires pour être des hôtes impeccables alors que le monde entier aura les yeux tournés vers nous. N’hésitons pas à parler de la tradition héritée des Jeux olympiques de 1976, de la tenue des Championnats nord-américains pour Junior et Jeune Cavalier à deux reprises, de l’International Bromont instauré depuis des décennies, le Three Day Event / Todd Sandler Challenge, seule compétition trois étoiles au Canada en concours complet regroupant l’élite des Amériques, l’International d’attelage de Bromont, autre événement trois étoiles, les Jeux équestre du Québec, les Championnats équestres canadiens, autant de réussites éloquentes qui étoffent l’ambition de réaliser ce beau projet. Soyez assurés que toute l’industrie touristique des Cantons-de-l’Est et de la grande région touristique de Montréal se sentent interpellés par la venue des Jeux équestres Mondiaux 2018, et c’est avec une grande fierté que nous témoignons de notre support inconditionnel au comité organisateur du Groupe Bromont. Pour notre région seulement, les retombées touristiques annuelles sont de l’ordre de 600 M $, pour près de 7 millions de visiteurs. Mesdames, messieurs, nous réitérons notre enthousiasme pour un tel projet et vous assurons de nos sentiments les plus distingués. Le directeur général,
Alain Larouche
28 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012
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19EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012 20 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012
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93EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES 16 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012
April 8, 2012 To whom it may concern; I am writing to support the bid for the World Equestrian Games to be held in Bromont, Quebec in 2018. I believe Bromont has a unique facility and has demonstrated international competition experience including the 1976 Olympics, which makes it perfect for hosting the Games. Bromont is well known in the international equestrian world and is very well respected. The legacy that winning this bid would create will be substantial for all Canadian equestrians by providing a year round Training Center. The Games and the legacy facility will be a key element in the promotion and growth of Equestrianism in Canada. As a member of the bid committee, I am looking forward to working on this project with my fellow committee members who are a combination of impressive business executives as well as several Equestrian experts. Equine Canada will play a significant lead role in delivering these Games. Canada has a history of supporting World Championships through Sport Canada funding programs as well as Quebec Provincial support. With their support, I believe Bromont will be able to deliver an amazing World Championship in 2018.
Yours very truly
J. Michael Gallagher President Equine Canada
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17EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012 18 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012
225 rue Metcalfe Street, Suite 310 Ottawa, ON, K2P 1P9 Phone | Téléphone : 613-569-4333 Fax | Télécopieur : 613-569-2777 paralympic.ca | paralympique.ca
April 20, 2012 Her Royal Highness Princess Haya AL HUSSEIN President, International Equestrian Federation Her Highness, The Canadian Paralympic Committee would like to express its full support of Bromont 2018`s bid to host the 2018 World Equestrian Games. Your Highness, I believe that this event if hosted in Canada, will contribute immensely to our objective of strengthening youth development and high performance in Para Equestrian Dressage sport in Canada. The Paralympic Committee believe that the International Equestrian Federation (FEI) will find in Canada and the city of Bromont perfect partners to ensure the highest standard in event hospitality and sport technical delivery. Sincerely,
Henry Storgaard Chief Executive Officer/Secretary General
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29EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012 24 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012
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25EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012
1188 Sherbrooke Street West Montreal (Quebec) H3A 3G2 Canada T +1 ( 514 ) 848 8000 F +1 (514) 848 8115
26 April 2012
Her Royal Highness Princess Haya AL HUSSEIN President, International Equestrian Federation Fédération Équestre Internationale Avenue de Rumine 37 1005 Lausanne Switzerland
Your Royal Highness,
It is with great enthusiasm that I would like to personally express my support for the Town of Bromont’s nomination to host the FEI World Equestrian Games 2018.
Since the Montreal Olympics in 1976, The Bromont Olympic Equestrian Park has seen many great athletes from all around the world compete in one of the most prestigious and state-of-the-art venues. Today, it continues to host many outstanding events that have greatly benefited the sport and have spread excitement across the region and the entire country.
The Bromont Olympic Equestrian Park and its seasoned organization play a valuable role in the equine industry and I am convinced that that hosting World Equestrian Games in Bromont will create a unique opportunity to bring the sport to new heights.
At Rio Tinto Alcan, we believe in the true spirit of sportsmanship and, as long time supporter of Paralympic gold medalist Chantal Petitclerc, we clearly understand the value of sport as a pillar of excellence.
Yours very truly,
Jacynthe Côté Chief Executive
97EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES
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© COC
wHY Is caNaDa THe besT cHOIce FOr THe FeI weG 2018?
because we care
wHY
caNaDa
sHOuLD HOsT
THe FeI weG
IN 2018…
20
eNTHusIasM
cOMMITMeNT
prOFessIONaLIsM
FINaNces
HOrses
peOpLe
NaTure
securITY
FacILITIes
FuTure
IN 10 WORDS
1. ENTHUSIASM _ We are proud of our Olympic past, and
eager to re-live the passions of 1976 at Bromont Olympic
Equestrian Park and Montréal’s Olympic Stadium.
2. COMMITMENT _ The team behind Canada’s bid has
decades of successful experience in the staging of major
international sporting events, and is committed to making
the 2018 FEI WEG the best ever.
3. PROFESSIONALISM _ Canada ranks in the top five sports
host nations in the world according to the 2012 Global
Sports Impact ratings and is a leader in equestrian sports.
4. FINANCES _ The Bid Committee has put forth a prudent
financial plan with a blend of public and private funding
that leaves nothing to chance.
5. HORSES _ Canada is a nation that loves horses. With an
equine population of nearly one million, we know and
care deeply for them.
6. PEOPLE _ Canadians are warm and friendly with open
spirits. We are always delighted to welcome visitors and
show them sincere hospitality.
7. NATURE _ The Eastern Townships region is green and
resplendent with beauty that allows people to breathe
clean country air and appreciate the simple wonders.
8. SECURITY _ Canada is a safe and peaceful country with a
high standard of living and extremely competent medical,
emergency and police services.
9. FACILITIES _ Bromont is one of the only equestrian
venues in the world to have continued its vocation after
the Olympics, and has since hosted international events in
5 of the 8 WEG disciplines.
10. FUTURE _ FEI WEG 2018 in Bromont & Montréal will
create a legacy of renewed facilities, a new generation
of equestrians, and an energized Fédération Équestre
Internationale, Equine Canada and provincial equestrian
federations.
© Cealy Tetley
21
weLcOMe
TO
caNaDa
© COC
22
In the 2012 ranking of Global Sports Nations, Canada placed
fifth overall, lending our nation current and eminent quali-
fications to host the 2018 FEI World Equestrian Games.
Host country of three Olympic and Paralympic Games and
numerous major world championships, we have a proud
reputation for the quality and quantity of our sporting events,
the excellence of our sports systems, and the accomplish-
ments of our athletes.
Canada has a proud history of success in multiple disciplines
on the international equestrian stage including accomplish-
ments in show jumping with 2008 Olympic Silver medallists
Ian Millar, Jill Henselwood, Mac Cone, and 2008 Olympic
Gold medalist, 2010 WEG Bronze medalist and 2009-2010
top-ranked FEI rider Eric Lamaze; in eventing with the 2010
WEG Silver medal team of Kyle Carter, Hawley Bennett-Awad,
Selena O’Hanlon and Stephanie Rhodes-Bosch; in reining
with 2010 WEG Bronze medalist Duane Latimer and 2010
top-ranked FEI rider Lisa Coulter; and in Para-Equestrian with
2008 Paralympic Gold and Silver medalist Lauren Barwick.
we are a LaND OF HOrses
Population: Almost 1 Million*
As of 2010, the estimated number of horses in Canada was
963,500. They are owned by members of 226,500 house-
holds, and are resident on 145,000 properties. 18% of mature
horses in the herd are primarily for sport competition, 18%
for pleasure riding and 18% for the breeding sector. An
estimated 23% of Canadian horses are young and not yet
in use for their intended market segment.
Riders: Over 340,000*
There were an estimated 117,000 adults and 225,250 chil-
dren participating in equestrian sport competitions in 2010.
Horse People: Over 850,000*
There were an estimated 855,000 Canadians active in the
horse industry in 2010 – 556,000 of them living in horse-
owning households and another 350,400 involved with
horses owned by others. There is the equivalent of one
full-time job for every 32 horses in the country – directly in
the care of horses. There were 45,500 people licensed to
participate in horse-racing in 2010.
Horse Industry: $29 Billion*
That is the approximate amount invested in the Canadian
horse industry, including investments in horses, tack, equip-
ment and property improvements. The horse industry
contributes more than $19 billion annually to the Canadian
economy. It supports more than 154,000 jobs – one full-
time position for every 6.25 horses.
* 2010 Canadian Horse Industry Profile Study, Equine Canada 2011
23
a LIVING
HIsTOrY OF
eQuesTrIaN
GLOrY
© w
ww
.pro
acti
on
-ph
oto
.co
m
24
Canada strongly feels it is time to revisit the glorious days of
the 1976 Olympics, and return the pinnacle of international
equestrianism to Bromont and Montréal with the FEI World
Equestrian Games in 2018.
brOMONT: aN INTerNaTIONaL eQuesTrIaN ceNTre
Bromont Olympic Equestrian Park is one of the only public
sites in the world that maintained its equestrian vocation
after hosting the Olympic Games, and continues to fulfill it.
Through an innovative partnership with Ville de Bromont,
Nature Conservancy Canada, and the Société d’agriculture
du comté de Shefford, this charming and historic Olympic
venue is being preserved in perpetuity and remains public.
Furthermore, it has also seen a number of improvements and
renovations since 1976. For this reason, the site continues
to enjoy international recognition by hosting a number of
high-profile competitions on an annual basis.
FEI, Equine Canada, and the Fédération équestre du Québec
have chosen Bromont Olympic Equestrian Park for several
major events, from the International Driving Competition,
the North American Junior and Young Riders Championship
(NARJYRC), International Eventing and International Bromont
to the Québec Equestrian finals and the Weekend annuel
du randonneur. The venue is thriving, and the FEI World
Equestrian Games 2018 is a natural step forward into the
brightest spotlight.
Bromont also plays host to other international sporting
competitions such as the Freestyle Skiing World Cup in 1986,
the Alpine Skiing World Cup finals in 1989, the World Camping
and Caravanning Jamboree (47 countries), World Mountain
Bike Championships in 1994, and the Finals of the Grundig/
UCI Mountain Bike World Cup Championships in 1998.
25
INTerNaTIONaL
eQuesTrIaN
eVeNTs IN
brOMONT
IN THe pasT
30 Years
26
1976
Olympic Games
1990
Bromont CDI Dressage
1991
Bromont CDI Dressage
1992
North American Junior and
Young Riders Championship (NAJYRC)
2003
North American Junior and
Young Riders Championship (NAJYRC)
2007
Bromont CCI3* Eventing
Bromont CAI-A Combined Driving
Bromont CSI2*-W Show Jumping
Bromont CSI3* (since 1984) Show Jumping
2008
Bromont CCI3* Eventing
Bromont CAI-A Combined Driving
Bromont CSI2*-W Show Jumping
Bromont CSI3* Show Jumping
2009
Bromont CCI3* Eventing
Bromont CAI-A Combined Driving
Bromont CSI2*-W Show Jumping
Bromont CSI3* Show Jumping
2010
Bromont CCI3* Eventing
Bromont CAI-A Combined Driving
Bromont CSI2*-W Show Jumping
Bromont CSI3* Show Jumping
2011
Bromont CDI1* Dressage
Bromont CCI3* Eventing
Bromont CAI-A Combined Driving
Bromont CSI2*-W Show Jumping
Bromont CSI3* Show Jumping
2012
Bromont CCI3* Eventing
Bromont CAI-B Combined Driving
Bromont CSI3*-W Show Jumping
Bromont CSI2* Show Jumping
27
MONTréaL:
a LOVe
OF spOrT
And sport loves Montréal back. This
affaire with sports and Olympic ideals
dates back over a century and a half.
Whether amateur or professional,
Montréal has demonstrated astute
technical and organizational savvy in
bringing first-class sporting events to
vibrant life.
28
Our recent heritage includes:
•The Grand Prix cycliste UCI PROTOUR de Montréal (profes-
sional cycling) in 2012, 2011 and 2010. Has been confirmed
for 2013
•The NHL All-Star Game (professional hockey) in 2009
•Formula 1 (F1) Racing for the last 20 years
•The Presidents Cup (Golf) in 2007
•The FIFA U-20 World Cup (Soccer) in 2007 (and FIFA Women
World Cup in 2015)
•The ISU World Championships (Short Track Speed Skating)
in 2006
•The World FINA Championships (Swimming) in 2005 (and
FINA World Masters in 2014)
•The World Junior Boxing Championships in 1992
•The World Gymnastics Championships in 1985
•The World Track and Field Cup in 1979
•The Summer Olympic Games in 1976, including the final
in Jumping.
Montréal has therefore developed and determinedly nurtured
a vast infrastructure for a diverse range of sports at a variety of
venues. Among the city’s many installations are those inher-
ited from the 1976 Summer Olympics, including Olympic
Park (Stadium and pools), Complexe sportif Claude-Robillard
and Parc Jean-Drapeau with its Olympic Basin (rowing,
canoeing and kayaking).
In testament to the pure creativity and welcoming spirit that
drive this city, the stunning Olympic Stadium will play host
to memorable opening and closing ceremonies of FEI WEG
2018 in Bromont & Montréal.
29
Our
peOpLe30
The success of a major sporting event such as FEI WEG
2018 in Bromont & Montréal is dependent upon a number
of indicators. Foremost amongst these are leadership and
expertise. We are confident that our people meet the high
standards that we have set.
LeaDersHIp: THe bID cOMMITTee
We have assembled a stalwart Bid Committee of the best
people Canada and Québec have to offer in terms of eques-
trian and international sporting events:
MIKE GALLAGHER,
President, Equine Canada
Mr. Gallagher leads equestrian sport in Canada. He was also
Team Leader at the 2006 WEG in Aachen, the 2004 Olympic
Games in Athens, the 2008 Olympic Games in Beijing, and
the 2007 Pan Am Games in Rio.
PAUL CôTÉ,
President of the Bid Committee of Jeux Equestres
Mondiaux 2018 and President of Fédération Équestre
du Québec
Mr. Côté is at the head of a $300 million public organiza-
tion. He is Director-General of the Metropolitan Montréal
Transportation Agency (AMT) and the former CEO of
Canada’s iconic nation-building rail company VIA Rail.
The AMT is the transportation agency for the metropolitan
region of Montréal. VIA Rail is a major supporter of many
international events hosted in Canada.
ROSAIRE S. HOUDE,
Past-President, Fédération équestre du Québec
Mr. Houde leads equestrian sport in Québec and serves as
a board member of Equine Canada. He is a lawyer special-
izing in employment law and owns an equestrian centre.
MARCEL BUNDOCK
As a Member of the Board of the private Swiss bank Lombard
Odier, a business leader and Chair of the Société d’agriculture
du Comté de Shefford (SACS) which owns Bromont Olympic
Equestrian Park, Mr. Bundock brings strong leadership in
terms of infrastructure development and ensuring that
Olympic Park remains a living part of Canadian sport heritage.
PAULINE QUINLAN,
Mayor, Ville de Bromont
Ms. Quinlan has been involved in international events hosted
in Bromont from alpine skiing (FIS World Cup in 1986) to golf
and mountain bike sports (UCI World Cup), to FEI events and
the 1976 Olympics.
LEOPOLDO PALACIOS,
Equestrian Park and Course Designer
Involved in numerous FEI events as a course designer (Sydney
2000, Athens 2004, Beijing 2008, London 2012), Mr. Palacios is
the official designer of Bromont’s new and improved facilities.
RICHARD JOYAL, CFO,
Ville de Bromont
Mr. Joyal is the Chief Financial Officer of Ville de Bromont,
the home of equestrian events for many years.
ROGER DESLAURIERS,
President, International Bromont (Jumping)
Mr. Deslauriers was a member of the Organizing Committee
for the 1976 Olympic Games and has 35 years experience
in the hosting of FEI events in Bromont.
GÉRALD DÉSOURDY,
Entrepreneur
Mr. Desourdy is a successful Bromont businessman. He and
his family have been instrumental in developing Ville de
Bromont and its sport and leisure infrastructure projects,
including the 1976 Olympic Games Equestrian Park.
LAURENT LEMAIRE,
Board Member, Cascades
Cascades is an international company and a major supporter
of many international events hosted in Canada.
31
LINDA HEATHCOTT-SOUTHERN,
Spruce Meadows
Ms. Heathcott-Southern acts as a Special Advisor to the Bid
Committee. Her family owns Spruce Meadows Equestrian
Park and has organized many world famous FEI equestrian
events.
JEAN PIERRE TOUPIN,
Marketing Specialist
Mr. Toupin worked on the FINA Worlds in 2005 and F1 Grand
Prix in Montréal.
YVES ROSSIER, FEI EXPERT,
Veterinarian
Dr. Rossier is a Special Advisor to the Bid Committee. He is
head of the Université de Montréal’s Faculty of Veterinary
Medicine and a member of the FEI Veterinary Committee.
RICHARD POUND, QC,
International Sports Expert
Mr. Pound is Special Advisor to the Bid Committee. He is a
member of the International Olympic Committee, a member
of the Vancouver Olympic Games Organizing Committee,
the former Chair of the International Olympic Committee
Marketing Committee, former President of WADA, and a
member of the Court of Arbitration for Sport.
BENOIT GIRARDIN,
Consultant in International Hosting and Sporting Events
Mr. Girardin is an international sports lawyer and consultant.
He is a Member of the Canadian Olympic Committee and
he has been involved in more than 30 World Championships
and Cups (IAAF, ISU, ITF, PKF, FINA, FEI, FIS and FIG) held
in Canada and a number of FEI events. He is serving as our
Bid Director.
bID sub-cOMMITTees
The Bid Committee has nine sub-committees providing
context and technical guidance:
• Horse Welfare
• Sport Venues
• Communications and Marketing
• Finance
• International Relations
• Governmental Affairs
• Games Operations
• Sport and Competitions
• Games Legacy
OrGaNIzING cOMMITTee
The Organizing Committee of the Host Corporation will
convene once Canada is awarded the FEI WEG 2018. It will
be composed of major event specialists, business and polit-
ical leaders, and equestrian experts in all WEG disciplines.
32
MaNaGeMeNT sTrucTure
Once Canada is awarded the FEI WEG 2018, the Host
Corporation will be formed to organize the Games (the
“Organizer”). The Organizer will be governed by a Board of
Directors composed of representatives from Equine Canada
and local, provincial and national leaders in various fields of
expertise. As per the FEI Host Agreement, a management
board comprising the FEI, Equine Canada and representa-
tives of the Organizer will be formed to ensure optimal
coordination and compliance with FEI requirements. The
Organizer and its Board will be supported by a professional
management team and committees populated with volun-
teers and paid employees.
The Organizing Committee will ensure that the CEO and all
management staff members have considerable experience
in the organization of international equestrian competitions
and/or other relevant fields of expertise.
The management structure of FEI WEG 2018 in Bromont
& Montréal is detailed in The High Standard of Excellence
Section.
experTIse: secOND TO NONe
Bromont and Montréal together possess impressive exper-
tise and experience in organizing and hosting international
sporting events, memorably teaming up to stage the 1976
Olympic Equestrian events with much success. Canada now
seeks to build on this Olympic heritage.
In a few words…
• Canada has a well-established reputation for sport and is
a world leader in equestrian sports.
• Montréal and Bromont have a proven track record in hosting
international events, including the 1976 Olympic Games.
• Bromont has an Olympic-calibre infrastructure that will
be further enhanced and upgraded for FEI WEG 2018 in
Bromont & Montréal.
• Bromont Olympic Equestrian Park has hosted events in
five of the eight WEG disciplines.
33
Our VIsION:
a
cOMMuNION
OF HOrse,
HuMaN
aND NaTure
34
Canada is a premier host for international sports, and
equestrian sport in particular. Bromont Olympic Equestrian
Park is an impressive facility well-known to international
equestrians.
FEI WEG 2018 in Bromont & Montréal will:
• Go back to the roots of equestrianism: horses and riders
coming together in a natural setting
• Present a modern, energetic and elegant celebration of
equestrianism that goes beyond a sporting competition
to become a singularly memorable event for athletes, the
public and funders/sponsors
• Manage the event at the highest level of professionalism
and quality, and in full compliance with FEI and Equine
Canada core values
• Recognize global diversity and ensure that all participants
enjoy fair and equal opportunity to succeed
• Offer the best possible conditions for human and equine
excellence in our upgraded WEG/Olympic venue
• Make a real and sustainable contribution to Canadian
equestrianism.
aN upLIFTING GaMes experIeNce
Our vision for FEI WEG 2018 in Bromont & Montréal is an
intimate and awe-inspiring event that brings people and
horses together in the natural harmony of beautiful Bromont.
We envision an event that joins the international equestrian
world and the general public as never before. With the assist-
ance of more than 6,000 volunteers and employees, we will
inspire the people of the World, Canada, Bromont and the
Montréal region to enjoy an unprecedented experience.
35
LeT THe
GaMes
beGIN.
aND
NeVer eND…
36
With the support of our stakeholders, the FEI World Equestrian
Games 2018 in Bromont & Montréal will meet the highest
standards and exceed FEI requirements.
With the support of our people, the international equestrian
community will be hosted with the warmth and profession-
alism for which Canada enjoys an international reputation.
With the support of both the private and public sectors,
equestrian sport in Bromont, Québec and Canada will be
left with a precious legacy.
The details of the FEI WEG 2018 in Bromont & Montréal
Legacy Plan will be developed once the Games are awarded.
Here are some preliminary notes on this important aspect
of our undertaking.
caNaDa’s LeGacY TO FeI
FEI will reap a variety of benefits for years to come. Canada’s
gift is three-fold:
• By welcoming the world to Bromont and Montréal, Canada
will promote equestrian sport internationally through large-
scale media coverage before and during the Games;
• Increased awareness of FEI in North America through
extensive brand visibility before and during the Games;
• Improved excellence of WEG through flawless operations
and innovative practices. 37
HuMaN aND sOcIaL LeGacY
FEI WEG 2018 in Bromont & Montréal is an investment in
our future athletes. Canada has done well in past equestrian
events but we vow never to rest on our laurels. We will
continue to develop the stars of tomorrow.
FEI World Equestrian Games™ 2018 will strengthen interest
in equestrian sports among young people and the general
public. It will motivate them to practice sport, and to be
more aware of the benefits of physical activity as well as
the unique appeal of equestrianism.
Through the “Bromont/Montréal Welcomes the World,” and
“On the Road to the FEI WEG 2018 in Bromont & Montréal”
programs and other initiatives, the Games will be shared
across Canada to reach Equine Canada members and all of
the country’s equestrians. It will inspire their dream to one
day represent Canada at the world level.
cuLTuraL LeGacY
Cultural awareness will grow through the exposure of many
foreign cultures to Bromont, Montréal and Québec. The
televised ceremonies and celebrations surrounding the
event will take a uniquely Canadian approach. Additionally,
visitors from around the world will experience the Eastern
Townships and Montréal. Indeed, FEI WEG 2018 in Bromont
& Montréal will make Canada the place to be.
The “FEI WEG 2018 in Bromont & Montréal Festival” is
a special cultural initiative jointly undertaken by the FEI
WEG 2018 in Bromont & Montréal Organizing Committee,
Tourisme Montréal and Ville de Bromont to bring the event
to more people in Canada and beyond.
FINaNcIaL LeGacY
FEI WEG 2018 in Bromont & Montréal will generate multiple
and diversified revenue sources to support the organization
and construction of equestrian and hosting venues in Ville
de Bromont. Significant Games revenues (pre- and post-
event), public funding revenues, and associated revenues
will be augmented by those derived from events in years
to come. The FEI WEG 2018 in Bromont & Montréal Legacy
Fund will enable Equine Canada to reinvest in equestrian
sports across Canada.
38
INFrasTrucTure LeGacY
FEI WEG 2018 in Bromont & Montréal will act as a catalyst
for the upgrading of our Olympic facilities and the construc-
tion of new installations. The enhanced site will enable
Canada, Québec, and Ville de Bromont to host equestrian,
athletic, cultural, commercial, and corporate events year-
round. Furthermore, athletes, coaches, and officials will
be able to practice their sport 12 months a year (in spite of
our northern climate) at a world-class site. The prospect
of Bromont’s emergence as Eastern Canada’s national and
international training center is the exciting long-term vision
of this ambitious project.
FEI WEG 2018 in Bromont & Montréal’s legacy will be the
transformation of Bromont Olympic Equestrian Park into
a world-class venue for all eight FEI disciplines and a new
and popular venue in Canada for international driving and
reining events.
© www.proaction-photo.com
39
© Cealy Tetley
wHaT wILL caNaDa GIVe TO THe FeI weG 2018?
THe uLTIMaTe GaMes experIeNce
wOrLD
cLass
HOspITaLITY
© Aéroports de Montréal
42
Visitors to the FEI World Equestrian Games 2018 in Bromont &
Montréal have a world of interest and enjoyment to discover.
From Bromont in the pastoral setting of the Eastern Townships
to the bustling excitement of metropolitan Montréal, they
will be greeted with open arms.
Bromont is a mere 33 km from the U.S. border so the compe-
tition venue and Montréal are within 965 km (600 miles) of
a vast pool of over 100 million people.
sO easY TO GeT Here
Flying to Montréal and Bromont
Most FEI countries have convenient, direct flights to and
from Canada’s efficient and modern Montréal-Pierre Elliott
Trudeau International Airport and, in some cases, to Bromont
Airport, as well as Plattsburgh and Burlington Airports in
nearby U.S.A. Teams and athletes will arrive at their destina-
tion with the greatest efficiency. There are many options
for connecting flights to ensure maximum convenience at
every step of the journey. The Organizing Committee will
greet teams upon their exit from Customs and Immigration.
1. Montréal-Pierre Elliott Trudeau International Airport in
the West Island of Montréal is a designated passenger travel
airport. More than 200 U.S. and international flights serve over
70 international and 25 domestic cities daily. Over 90 million
people live within a 2-hour flight. Trudeau Airport is very
close to the VIA Rail train station and connected to all major
highways passing through Montréal. It is a 20-minute drive
to downtown and its vast range of four- and five-star hotels.
Downtown Montréal is a 45-minute drive from Bromont.
2. Montréal-Mirabel International Airport is located in the city
of Mirabel just north of Montréal. It is designated for all-cargo
flights only and will be used for the transportation of horses.
3. Saint Hubert Airport is a short 30 minute drive from
Bromont and 15 minute drive to downtown Montréal.
Aéroport Montréal Saint-Hubert Longueuil (AMSL) has an
imposing infrastructure, comprising three runways, one of
which is 150 feet by 7,801 feet in length..
4. Aéroport régional Roland Désourdy (Bromont International
Airport) is located in the industrial park of Bromont-
Cowansville-Granby. It is a mere 45 minute drive from
Montréal and a 5 minute drive from the WEG Bromont
2018 site. It is designed for aircraft up to the size of a 727
(convenient for those who choose to use charters) and
private aircraft.
5. Burlington International Airport is located in the city of
South Burlington, in the State of Vermont, U.S.A., 156 km.
from Montréal and 130 km. from Bromont.
6. Plattsburgh International Airport is located in the city of
Plattsburgh, in the State of New York, U.S.A., 103 km. from
Montréal and 170 km. from Bromont.
MONTréaL -
brOMONT
Toronto
New York
Boston
65
12
3 4
43
MONTRÉAl - bromont
FLYING
TO
brOMONT
aND
MONTréaL
44
MONTRÉAl - bromont
Algiers, Algeria 8 h 40
Amman, Jordan 9 h 40
Amsterdam, Netherlands 6 h 45
Athens, Greece 9 h 00
Basel-Mulhouse, Switzerland 7 h 12
Barcelona, Spain 7 h 20
Bordeaux, France 6 h 43
Brussels, Belgium 6 h 46
Camaguey, Cuba 4 h 20
Cancun, Mexico 4 h 30
Cartagena, Columbia 5 h 30
Casablanca, Morocco 7 h 05
Cayo Coco, Cuba 3 h 50
Cayo Largo del Sur, Cuba 3 h 50
Doha, Qatar 13 h 20
Dublin, Ireland 5 h 51
Fort-de-France, Martinique 4 h 55
Frankfurt, Germany 7 h 02
Geneva, Switzerland 7 h 20
Havana, Cuba 3 h 55
Holguin, Cuba 4 h 05
Istanbul, Turkey 9 h 15
Lisbon, Portugal 6 h 23
London (Gatwick), UK 6 h 35
London (Heathrow), UK 6 h 35
Lyon, France 7 h 08
Madrid, Spain 6 h 46
Malaga, Spain 6 h 57
Managua, Nicaragua 8 h 40
Marseille, France 7 h 18
Mexico City, Mexico 5 h 30
Montego Bay, Jamaica 4 h 20
Munich, Germany 7 h 28
Nantes, France 6 h 31
Nassau, Bahamas 3 h 45
Nice, France 7 h 26
Panama City, Panama 5 h 25
Paris (Charles de Gaulle),
France 6 h 45
Paris (Orly), France 6 h 44
Pointe-à-Pitre, Guadeloupe 4 h 40
Ponta Delgada, Portugal 4 h 58
Port-au-Prince, Haiti 4 h 15
Puerto Plata,
Dominican Republic 4 h 10
Puerto Vallarta, Mexico 5 h 20
Punta Cana,
Dominican Republic 4 h 30
Rome, Italy 7 h 58
Santa Clara, Cuba 4 h 00
St-Pierre,
St. Pierre and Miquelon 3 h 10
Toulouse, France 6 h 58
Varadero, Cuba 3 h 54
Venice, Italy 7 h 55
Zurich, Switzerland 7 h 10
Canada
Bagotville, QC 1 h 10
Bathurst, NB 1 h 42
Calgary, AB 4 h 35
Charlottetown, PEI 1 h 57
Deer Lake, NL 3 h 45
Edmonton, AB 4 h 25
Fredericton, NB 1 h 29
Halifax, NS 1 h 30
Îles-de-la-Madeleine, QC 2 h 12
Kuujjuaq, QC 2 h 15
Kuujjuarapik, QC 2 h 50
La Grande, QC 2 h 30
Moncton, NB 1 h 23
Mont-Joli, QC 1 h 30
Ottawa, ON 0 h 39
Québec City, QC 0 h 49
Rouyn-Noranda, QC 1 h 34
St. John’s, NL 2 h 20
Toronto (Pearson), ON 1 h 10
Toronto Island, ON 1 h 10
Val-d’Or, QC 1 h 21
Vancouver, BC 5 h 27
Winnipeg, MB 3 h 00
USA
Atlanta, GA 3 h 12
Boston, MA 1 h 12
Charlotte, NC 2 h 32
Chicago, IL 2 h 25
Cincinnati, OH 2 h 22
Cleveland, OH 1 h 50
Dallas / Fort Worth, TX 4 h 09
Denver, CO 4 h 10
Detroit, MI 2 h 05
Fort Lauderdale, FL 3 h 25
Hartford, CT 1 h 19
Las Vegas, NV 5 h 38
Los Angeles, CA 5 h 55
Miami, FL 3 h 39
Minneapolis / St. Paul, MN 2 h 53
New York (JFK), NY 1 h 27
New York (LGA), NY 1 h 30
New York (Newark), NY 1 h 32
Orlando , FL 3 h 08
Philadelphia, PA 1 h 47
San Francisco, CA 6 h 05
Washington (Dulles), DC 1 h 48
Washington (Reagan), DC 1 h 42
INTerNaTIONaL FLIGHTs (direct flights without stops)
Destination Flying Time
cONTINeNTaL FLIGHTs – caNaDa–usa (direct flights without stops)
Destination Flying Time
45
© Aéroports de Montréal
46
Driving to Bromont
The Games will offer a daily shuttle service between down-
town Montréal and Bromont that will bring people to the
WEG site within 45-50 minutes.
Bromont is accessible by car and bus via Highway 10, which
connects to three Canadian highways (55, 20, and 30) and
five U.S. highways (87, 89, 91, 93, and 95). Depending from
which airport one is coming, it is possible to reach Bromont
in approximately 45 minutes to two hours.
Once spectators arrive in Bromont, they have access to
more than 18,000 parking spaces. A highly efficient shuttle
service will bring visitors from the parking locations to the
central FEI WEG 2018 Bromont site in less than 10 minutes.
Shuttle services will run from 5:00 to 23:00, 7 days per week.
Customs and Immigration
Travellers entering Canada must present a valid passport
and, in certain cases, a visa. It is strongly recommended
that visitors carry their passport with them at all times for
identification purposes. Before entering Canada, individuals
are responsible for ensuring that they have the appropriate
documents, whether they are in transit to another country
or returning to their country of origin. For more information,
visit Citizenship and Immigration Canada.
We Speak Your Language
The people of Bromont and Montréal speak English and
French (as well as a host of other languages) with remark-
able ease. It doesn’t matter where you are or to whom you
speak—from taxi drivers to concierges to sommeliers—the
conversation flows in a relaxed manner in Montréal. Some
80% of businesspeople speak both English and French and
it has the largest bilingual workforce in Canada. Simply put,
you’ll always be understood. We will also offer interpretation
services in multiple languages.
Distance and time travel to Bromont Olympic Equestrian Park
From Distance Travel time by car or bus
Montréal-Trudeau Airport 87 km Less than 1 hour
Montréal-Mirabel Airport 137 km 1.5 hour
Aéroport régional des Cantons-de-l’Est (Bromont International Airport) 10 km 10 minutes
Burlington International Airport 130 km 1.5 hour
Plattsburgh International Airport 170 km Less than 2 hours
47
brOMONT:
spOrTs,
LeIsure,
pLeasure
Bromont is an international four-
season sport and leisure destination.
Its reputation as an equestrian centre is
augmented by several attractions: two
world-calibre golf courses, a mountain
resort for skiing and cycling, a water
park, hiking trails and nature paths,
road bike circuits, wineries, a choco-
late museum, shopping, cultural and
entertainment activities, all served with
unique (and bilingual) Eastern Townships
hospitality. Bromont is a wonderful place
to live and visit.
© TQ/P.Hurteau, C. Parent
48
© BALNÉA Spa
© TQ/M. Dupuis© TQ/P. Villecourt
© Ski Bromont
49
MONTréaL:
cITY
OF THe
wOrLD
Come to Montréal for a complex and
spirited environment that almost defies
description. Founded in 1642, Montréal’s
renowned duality of Old World charm
and North American energy is infused
with a plurality of cultures that makes it
a world city of the highest order.
Montréal is as romantic and traditional
as it is cutting-edge and innovative, as
dynamically cosmopolitan as it is small-
town friendly. Despite its diversity, there
is an underlying homogeneity in the
vibrant population which collectively
and independently “lives and lets live”—
and does it well. Montréal presents a
complex mix of flavours—ethnicity,
culture, language, ideas, cuisine, and
more—topped with warm camaraderie
and boisterous joie de vivre. Beyond all
this, it is a Canadian city and therefore
safe and friendly.
© Festival International de Jazz de Montréal, Jean-François Leblanc
50
© Partenariat du Quartier des spectacles
© Festival Juste pour Rire© Martine Doyon
© C
om
mis
sio
n c
anad
ien
ne
du
to
uri
sme,
Pie
rre
St-J
acq
ues
51
carING
FOr
peOpLe
52
An Unforgettable Experience – that is what the organizers of
the FEI World Equestrian Games 2108 in Bromont & Montréal
want and expect to give officials, sponsors, competitors,
support staff and particularly equestrian fans from here and
around the world. To achieve this, we have put in place a
structure that ensures everybody gets the care and informa-
tion they need to enjoy their stay with us in Canada and at
the Games. Nothing will be left to chance.
HOspITaLITY serVIces
All dignitaries and special guests of the Organizer, the FEI,
Equine Canada, Bromont and Montréal will be welcomed
with Canada’s genuine and wholesome style of hospi-
tality. International protocol will be respected at all times.
Accredited special guests have access to guest lounges
where they can enjoy breaks in the action with comfort and
amenities. Each individual will be treated with care because
we want all to feel that Canada is a destination to which she
or he will want to return.
MeDIcaL aND specTaTOr serVIces
During all practices and on competition days, trained emer-
gency response volunteers and medical professionals will be
ready on-site for immediate emergency care of competitors.
Spectators and guests will have access to event security and
medical services. Local fire and emergency departments
will be fully briefed.
Four major hospitals are located within 20 minutes driving
distance of Bromont: Brome Missisiquoi Hospital in
Cowansville (8 km), Granby Hospital (15 km), Sherbrooke
Hospital (60 km), and Pierre Boucher Hospital (60 km).
Montréal’s numerous hospitals and special care institutions
are approximately 45 minutes away.
TeaM serVIces
The organizers of FEI WEG 2108 in Bromont & Montréal
will provide all participating countries with complete event
information in advance of the competition.
Team Services Offices will be in operation at all official hotels
for the week prior to and during the competition. A host will
be available to the teams 24 hours a day. As of the first day,
the competition office will be relocated to the venue for
accommodation of issues such as results, lost accreditations,
and any other concerns and questions.
53
HOrse
weLFare
© Aéroports de Montréal
54
Nothing is more primary to the organizers of FEI World
Equestrian Games 2018 in Bromont & Montréal than the
health and safety of the horses. From their voyage to Canada
to their stay at Bromont Equestrian Park, conditions will
be strictly controlled to ensure they are treated with the
utmost care.
1. Arrival at Mirabel Airport: an area at the airport will be
reserved exclusively for the reception of horses from around
the world in the period leading to the Games. This large
facility and the specialized personnel stationed there will be
at the complete disposal of visiting horses and their entour-
ages. Horses shall be transported directly from Mirabel to
Bromont without delay.
2. Transportation: based on the entries and points of origin
from Lexington in 2010, over 98% of all horses attending
the Games will enter Canada and be transported directly to
the competition site without the need of off site quarantine.
This applies to all horses arriving via the USA or from the
EU or Australia/New Zealand. Based on the statistics from
Lexington, this would apply to approximately 700 horses
out of a total of 709.
3. Quality Stables: our compact village model provides for
high-quality stables located on the competition site. Horses
will be able to circulate outside of public areas.
4. Sensible Grooms Quarters: the key words here are
Accessibility and Comfort. Grooms will stay on-site to give
them access to their horses and necessary services at all
times.
5. Transportation Financial Assistance: there will be a funded
program developed in consultation with the FEI to reduce
transportation costs for horses.
Health and veterinary services are, of course, planned to
the smallest detail. You will find a full description in the
section titled The FEI WEG 2018 in Canada: A High Standard
of Excellence.
55
VeTerINarY OrGaNIsaTIONaL OuTLINe
VETERINARY APPOINTMENTS
Veterinary Commissions named by FEI Veterinary Committee
Veterinary Service Manager
• Appointment to be approved by FEI Veterinary Committee
• Full time employment for a minimum period of approxi-
mately 6 months ahead of the WEG with part time partici-
pation prior to this (test events, etc)
WEG clinic veterinarians
• Appointed by VSM/OC/FEI Veterinary Committee
• Multi discipline oriented with sports medicine expertise
(orthopedic, medical and emergency care)
• On duty and on site during duration of the games
Field of Play veterinarians
• Volunteer or contract based, mostly from North America,
Europe. Would require OMVQ special authorisation and
liability insurance provisions (OC?).
• Number: to be determined based on discipline requirements
• Specific expertise recognized for eventing (cross country),
endurance and driving (marathon)
• Assigned to competition and warm up areas
• Discipline based expertise will determine assignments and
scheduling
Team Veterinarians
• Teams’ responsibility
• Access to WEG clinic and its ressources as well as those
of the CHUV
• Will need to be accredited by OMVQ (see below) if from
outside Québec
VETERINARY INFRASTRUCTURES
WEG clinic: permanent building on site
• Satellite to CHUV (referral hospital) clinic/hospital
• Equipment to be procured by contributions in good or
lease, examples:
- Radiography
- Ultrasonography
- ECG, cardiovascular support
- Orthopeadic emergency support material
- Clinical pathology laboratory equipment
- Horse ambulances for on and off site emergency trans-
portation. Number to be designated according to organi-
sational needs
• Pharmacy, material (central) supply on site
• Clinical laboratory (satellite to CHUV)
• Office space: Veterinary commission, clinic, CFIA
veterinarians
• Stabling available for horses requiring treatment
• Adjacent isolation stabling
Referral Hospital: Université de Montréal, Centre Hospitalier
Universitaire Vétérinaire (CHUV), St-Hyacinthe, Qc, Canada.
• All inclusive specialty referral center including post mortem
exams (MAPAQ facility)
• 50 min drive from Bromont, direct route
• Services available 24/7
HORSE ANDI-DOPING CONTROL
Equine Canada Equine Medication Control Committee
(EMCC) is responsible for national and FEI testing protocols
in Canada. FEI veterinary delegate and EMCC technician
staff work in conjunction to operate FEI horse anti-doping
control in Canada.
• EMCC technical staff (est. 10 technicians): urine collection,
sample processing, shipping etc
• Veterinary Staff (est. 4 veterinarians): blood sampling,
technician supervision
- Group composed of MCP veterinarians, North American
FEI veterinarians or USEF medication control veterinarians
with special interest and expertise
• Central testing facility adjacent to Veterinary Clinic (est.
6 stalls, office space)
• Laboratory: to be determined according to FEI Clean Sport
program, official laboratory for North America is USEF Drug
testing and Research Laboratory in Lexington, KY; Canadian
non-FEI approved laboratory is Maxxam (Burnaby, BC)
56
ADJUNCT SERVICES
Canadian Food Inspection Agency (CFIA) is the government
Agency responsible for Canadian Horse Health requirements:
• Determine horse importation protocols, quarantine
program &options in consultation with FEI.
• Responsible for horse arrival inspections and bio-security
risk management during WEG in consultation with VSM/
OC
• Designated liaison officers: Dr Samira Belaissiou, Dr Maud
Carron
Canadian Border Services is responsible for goods and
veterinary drugs importations
Ordre des Médecins Vétérinaires du Québec (OMVQ,
St-Hyacinthe, QC) is the agency responsible for licensing
of veterinarians in Province of Québec
• “Special Authorisations” will be available for veterinarians
(team veterinarians, FOP veterinarians) from elsewhere
than Québec to practice during the WEG.
• Veterinarians holding an official license to practice veter-
inary medicine in any country, with proof of accredit-
ation and liability insurance are eligible for this program.
Administration fees may/would apply (est $150.00). Team
veterinarians would be responsible for their own liability
insurance.
Centre de Distribution des Médicaments Vétérinaires (CDMV,
St-Hyacinthe, Qc) is the supplier distributer of veterinary
drugs in Québec
• Daily deliveries to WEG pharmacy
EDUCATIONAL PROGRAM
• Educational Supervisor: to be determined, volunteer base,
likely from academic background
• Veterinary students: a special elective rotation program
(Université de Montréal) credits) would be available to
students from North American or European Veterinary
Schools.
- Students would participate on rotational basis in the
various veterinary activities of the WEG (examples). AAEP
Student program support to explored
. Veterinary Commissions
. Field of Play
. Biosecurity (CFIA)
. Clinic
. Anti-doping
• Interns and residents would be included under specific
duties definitions.
• Veterinarians: workshops and conferences will be
programmed with available veterinary experts during the
games, to provide continuing education opportunities for
attending veterinarians
57
a
MeMOrabLe
aND weLL-
MaNaGeD
spOrTs
prOGraM
© Cealy Tetley
58
The Organizing Committee of the FEI World Equestrian Games 2018 in Bromont
& Montréal understands that its mandate is to provide world class installations
and the best possible experience for competitors to achieve excellence.
preLIMINarY cOMpeTITION scHeDuLe
Schedule Week 1 Week 2
Total of
horses
per
discip.
Day Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday
Date 8-9-2018 8-10-2018 8-11-2018 8-12-2018 8-13-2018 8-14-2018 8-15-2018 8-16-2018 8-17-2018 8-18-2018 8-19-2018 8-20-2018 8-21-2018 8-22-2018 8-23-2018 8-24-2018 8-25-2018 8-26-2018 8-27-2018
Game Day # -3 -2 -1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 +1
Disciplines
Opening
Eventing OS HI Cross-Country D 90
Endurance OS HI 160 km track D 100
Reining OS HI D 70
Vaulting OS HI D 70
Dressage OS HI D 85
Driving OS HI Marathon D 150
Jumping OS HI D 180
Para-Dressage OS HI D 100
Closing
Total of horses: 845
Stable 1 (Jump., End., Even., Dres.) 116 252 252 374 374 374 374 374 482 366 366 366 244 265 244 244 244 244
Stable 2 (Rein., Vault.) 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98
Stable 3 (Para-Dres.) 138 138 138 138 138 138 138 138 138
Stable 4 (Driving) 204 204 204 204 204 204 204 204
Total 352 488 488 610 610 610 610 610 718 668 668 668 546 567 546 546 546 342
Horses 255 355 355 445 445 445 445 445 535 350 554 554 464 464 464 464 464 260
Training Areas 6 dressage 6 dressage 6 dressage 12 dressage 12 dressage 12 dressage 12 dressage 12 dressage 8 dressage 6 dressage
2 jumping 3 jumping 5 jumping 5 jumping 5 jumping 5 jumping 5 jumping 5 jumping 5 jumping 5 jumping
Legend
Main outdoor arena competition
Indoor arena competition
Extended site competition
Para-Dressage and driving
Outdoor arena competition
OS Opening Stables
HI Horse Inspection
D Departure
The FEI World Equestrian Games 2018
in Bromont & Montréal will open and
conclude with ceremonies that will pay
tribute to the beauty and grace of eques-
trian sport. Athletes, volunteers, officials
and some 40,000 spectators in Olympic
Stadium will be joined by an international
television audience for world-class
entertainment. All FEI protocols will be
respected in what will be a celebration
of horses, humanity and the arts. We are
confident in saying that the Opening and
Closing Ceremonies for FEI WEG 2018 in
Bromont & Montréal will be unsurpassed
in meaningful entertainment.
THe
GreaTesT
cereMONIes
weG Has
eVer seeN
60
cIrQue Du sOLeIL – creaTIVe cONTeNT parTNer
The reason for our bold confidence is that Cirque du Soleil
will develop exclusive and original artistic content for the
ceremonies. Arguably the most successful and innova-
tive entertainment entity in the world today, Cirque’s awe-
inspiring physical performances, set designs, music, and
costumes are replete with unquestioned creativity. There
are well over 20 Cirque productions bringing wonder and
delight to audiences everywhere at this very moment. To
date, more than 100 million spectators have seen Cirque du
Soleil in more than 300 cities.
For us, it will create a compelling program based on the
themes of equestrianism in a narrative that will speak to
anybody who has ever gazed with wonder at the beauty
of a horse or known the magical bond between human
and animal.
NObODY DOes IT beTTer
Cirque du Soleil’s special events team has a stellar track
record for creating live, one-of-a-kind entertainment
content. Over the past 15 years it has catered to a select
clientele with the same energy and spirit that characterizes
each Cirque show.
It has left its distinctive mark on several sporting events that
have unfolded in front of worldwide audiences, namely:
• The 2005 XI FINA World Aquatic Championships in Canada
• The 2010 FIBA International Basketball Federation World
Championships in Turkey
• The 2012 FIFA U-17 Women’s World Cup in Azerbaijan
The team also worked with the Canadian Olympic Committee
at the 2006 Winter Games for the passing of the Olympic
flag from Italy to Canada.
In 2007, Cirque du Soleil created the pre-game show at Super
Bowl XLI in Florida – an event broadcast in 200 countries and
watched by approximately 100 million viewers. It developed
exclusive artistic content for milestone events such Québec
City’s 400th anniversary celebrations in 2008.
We are extremely proud that Cirque du Soleil will cast its
spell at the FEI World Equestrian Games 2018 in Bromont
& Montréal.
61
a
reMarkabLe
cuLTuraL
aND
eNTerTaINMeNT
prOGraM
© Robert Burch
62
The Organizing Committee for the FEI World Equestrian
Games 2018 in Bromont & Montréal is devoted to the concept
of joining the finest equestrian talent in the world with the
finest cultural experience to be found anywhere. Enormous
effort is being expended to develop a cultural and entertain-
ment program that shines as brilliantly as the beauty and
skills of the horses and their riders.
We pledge to build cultural awareness with the exposure
of many foreign cultures in the televised ceremonies and
celebrations surrounding the event, which will take a uniquely
Canadian approach. Visitors from around the world will
experience Eastern Townships and Montréal hospitality
and the special celebrations planned to coincide with the
Games. The visibility surrounding FEI WEG 2018 in Bromont &
Montréal will reinforce Canada’s position as a leading sports
nation and top travel destination.
The “FEI WEG 2018 in Bromont & Montréal Festival” will be
a special cultural initiative being undertaken jointly by the
Games Organizing Committee and the cities of Bromont
and Montréal to bring the event to more people in Canada
and beyond. This separate festival-style program will run
during the Games, offering the world an opportunity to learn
more about equestrian sports and experience our Canadian
hospitality. It will also provide sponsors and those who do
not have access to the event itself with a chance to interact
with both visitors and locals.
© Les FrancoFolies de Montréal, Jean-François Leblanc
63
© Cealy Tetley
wHere wILL caNaDa HOsT THe FeI weG 2018?
THe OLYMpIc GaMes VeNuesIN brOMONT aND MONTréaL
aN OLYMpIc
HerITaGe IN
sTaTe-OF-
THe-arT
FacILITIes
© Cealy Tetley
66
The FEI World Equestrian Games 2018 in Bromont & Montréal
will be held in two main sites:
• Parc Équestre de Bromont (Bromont Olympic Equestrian Park)
• Stade Olympique (Olympic Stadium) in Montréal
The storied histories of these two venues include the Games
of the XXI Olympiad in 1976.
brOMONT OLYMpIc eQuesTrIaN park: THe IDeaL VeNue
A master venue plan is in place for FEI WEG 2018 in Bromont
and Montréal in compliance with FEI specifications. Bromont
Olympic Equestrian Park will encompass competitions,
training, events, accredited sections, attractions and public
service areas.
Bromont Olympic Equestrian Park has not only been
maintained since the 1976 Olympics: it has been improved
through an innovative partnership involving Ville de Bromont,
Nature Conservancy Canada and the Société d’agriculture
du comté de Shefford. Its world class reputation allows it
to host major equestrian events such as the International
Driving competition, International Eventing, International
Bromont in Jumping, the Québec Equestrian Games and the
Interprovincial Canadian Championships. Bromont Olympic
Equestrian Park is thriving, and a fitting venue for the FEI
World Equestrian Games.
The Bromont Master Venue Plan
Little more needs to be said about Bromont’s master venue
plan than it was designed by Leopoldo Palacios. Perhaps
the most highly respected course designer in the world,
two of his most recent exploits are the course design of
the 2012 Olympics and acting as advisor for the 2015 Pan
American Games.
Mr. Palacios’s vision is for all competitions, training, warm-up
facilities, accredited areas and public areas on a single site
within walking distance. As the public and FEI WEG partici-
pants mingle, the horses are left in peace and tranquility
away from the crowds.
The venue plan was developed to ensure optimal protection
and conservation of Bromont’s beautiful natural surround-
ings. Our goal is to leave minimal footprints and that all
permanent facilities are used in utmost harmony with nature.
Visitors are able to experience all disciplines and attractions
within a 15 minute walk. Bromont is an eco-responsible
site. Clean energy vehicles/shuttles will move people from
parking zones (2.5 and 5 km) or their accommodations to
the FEI WEG 2018 in Bromont & Montréal site.
Each discipline will have dedicated spaces for stables and
grooms. Horses will circulate around and outside the public
zones and areas. The grooms’ village and services are on-site.
It is a compact functional concept which will create a unique
and exciting atmosphere. Compact layouts offer greater
cost-effectiveness, an enhanced fan experience, better risk-
and crisis-management, and optimal sponsorship visibility.
With three stadia, our venues can accommodate more than
40,000 people. All events will start, pass through, or finish
in one of the three.
The endurance course opens upon a 160 km vista of moun-
tain trails, wineries, farms, rivers, and open and enclosed
sections, with public seating zones and service (food and
comfort) centres. The endurance event will start and finish in
the 5,000 seat Para–Dressage and Driving stadium, equipped
with giant screens to enhance the viewing experience.
Some other notable elements of our provisional master
functional plan are:
• The overall FEI WEG 2018 in Bromont & Montréal site
measures 450,000 m2
• The cross country and driving marathon events cover
630,000 m2
• Public and commercial areas allow for 60,000 visitors.
The proprietors of Bromont Olympic Equestrian Park have
commenced major renovation work to enhance the facilities
while protecting its heritage. The project includes construc-
tion of the International Centre for Training and Competition,
a legacy owed in large part to the promise of FEI WEG 2018
in Bromont & Montréal.
67
PHASE 1
Renovations: Completed in 2010
These renovations primarily targeted the layout and recon-
struction of existing installations: the National Ring (55 x 90
metres) was resurfaced; the footing in the International Ring
(100 x 100 metres) was redone using 1x1 metre carpets,
following the Otto Sport International method. The 2008
Beijing Olympic Games employed the same process.
SACS spearheaded work on water intake and distribution with
new showers for the horses. Finally, the Roland Désourdy
Pavilion, dedicated to one of Bromont’s founders, was rebuilt.
This, the only working construction that remains from 1976,
has been entirely renovated and features show offices to
welcome riders from all over the world, judges’ towers, and
a restaurant area complete with bar and terrace.
PHASE 2
Construction of Sports Facilities: Completion in 2014
This major undertaking includes the building of an indoor
arena adjacent to a 150-stall stable. Stands accommodating
5,000 visitors will line the arena separated from the stable
with movable panels. When the panels are removed, an
exhibition hall is revealed that can be adapted to many needs
and specifications.
The International Training and Competition Centre, with its
indoor arena, will allow competitions to be held year-round
in a one-of-a-kind venue for the WEG Academy, veterinary
conventions, training seminars, fairs, and shows or concerts.
Reconstruction will enable the Equestrian Park to accom-
modate over 1,000 horses, thus qualifying it for the most
prestigious FEI events, such as the World Cup finals and the
FEI WEG 2018 in Bromont & Montréal.
PHASE 3
Construction of the Welcome Pavilion Building:
Completion in 2015
The conclusion of the modernization project is the Welcome
Pavilion, housing VIP boxes, meeting rooms and offices. Upon
completion, the Bromont Olympic Equestrian Park will be a
quality infrastructure, equipped to host not only competi-
tions in the eight FEI-recognized disciplines, but numerous
other events and activities. This will attract a larger market
of competitors, tourists and spectators, thereby multiplying
the economic impact for the region.
Almost all construction and improvements will be completed
three years before FEI WEG 2018 in Bromont & Montréal
and will be available for test events in the year leading up
to the Games.
The following pages present an overview of the project.
68
Site Plan for the 2018 World Equestrian Games
69
WEEK 1
EVENT: DRESSAGE (main outdoor arena) REINING (indoor arena) PARA-‐DRESSAGE (second outdoor arena)
MONDAY, AUGUST 13th
week 1
Monday, August 13th
Event:
Dressage (main outdoor arena)
Reining (indoor arena)
Para-dressage (second outdoor arena)
70
WEEK 1 ENDURANCE
Localiza^ons of the veterinary gates :
1
2
3
4
5
WENESDAY AUGUST 15th
week 1
Wednesday, August 15th
Endurance
Localization of the vetenary gates
Note: Other options for the endurance course are also being
considered and analyzed at this juncture.
71
WEEK 1
EVENT:
EVENTING DRESSAGE (main outdoor arena)
REINING (indoor arena)
SATURDAY, AUGUST 18th
week 1
Saturday, August 18th
Event:
Eventing Dressage (main outdoor arena)
Reining (indoor arena)72
WEEK 1
EVENT:
EVENTING CROSS-‐COUNTRY
SUNDAY, AUGUST 19th
Start
Finish
Public entrance
Public entrance
week 1
Sunday, August 19th
Event:
Eventing Cross-Country
73
WEEK 2
EVENT:
EVENTING JUMPING (main outdoor arena)
MONDAY, AUGUST 20th
week 2
Monday, August 20th
Event:
Eventing Jumping (main outdoor arena)
74
WEEK 1
EVENT:
EVENTING CROSS-‐COUNTRY
SUNDAY, AUGUST 19th
Start
Finish
Public entrance
Public entrance
week 2
Tuesday, August 21th
Event:
Jumping (main outdoor arena)
75
DRIVING MARATHON COURSE– SECTION A and D
FRIDAY, AUGUST 24th
Distance : 8km
WEEK 2
SECTION A
SECTION D Distance : 1km
week 2
Monday, August 20th
Driving Marathon Course–Section A and D
76
Start
Finish
Public entrance
Public entrance
FRIDAY, AUGUST 24th WEEK 2
DRIVING MARATHON COURSE – SECTION E
week 2
Friday, August 24th
Driving Marathon Course–Section E
77
WEEK 2
EVENT: JUMPING (main outdoor arena) VAULTING (indoor arena) DRIVING OBSTACLES (second outdoor arena)
SATURDAY, AUGUST 25th
week 2
Saturday, August 25th
Event:
Jumping (main outdoor arena)
Vaulting (indoor arena)
Driving Obstacles (second outdoor arena)
78
PUBLIC STAND 7000
PUBLIC STAND 7000
PUBLIC STAND 3500
PUBLIC AND VIP 2500
79
RECEPTION BUILDING
+ JUDGES BOX
weLcOMe paVILION buILDING, juDGes bOx aND VIp secTIONs
80
PLAN RECEPTION BUILDING
SECOND FLOOR
FIRST FLOOR
VIP
FEI OFFICES GENERAL OFFICES
CONFERENCE ROOM
JUDGES
weLcOMe paVILION buILDING
81
INDOOR COMPETITION ARENA AND STABLES INDOOr cOMpeTITION areNa aND sTabLes82
PLAN ARENA FIRST FLOOR
ARENA 80m X 100m
PUBLIC AREAS
SERVICE AREAS
FEI HOSTING
OFFICES AREAS
RESTROOMS FOR GROOMS AND ATHLETES
PLAN ARENA SECOND FLOOR
5000 SPECTATORS
SECOND FLOORFIRST FLOOR
5000
spectators
INDOOr areNa
83
MONTréaL OLYMpIc sTaDIuM
The Stadium and its tower are world-renowned emblems
of Montréal. Since the 1976 Olympic Games, it has received
more than 67 million visitors.
With a seating capacity of 56,000, it hosts huge events,
measured by either number of spectators or the magnitude
of the spectacular shows presented.
Designed by French architect Roger Taillibert upon the
request of visionary Montréal Mayor Jean Drapeau, the
Olympic Stadium is a unique monument. It is adaptable to
a countless variety of events: trade fairs, sports, concerts,
exhibitions, film shoots, social gatherings, etc. Since its inaug-
uration, the Stadium has been one of the busiest covered
stages in the world.
In 1976, the Montréal Olympic Stadium hosted the final
jumping competitions. And, as it did for the Olympics in
those halcyon days, it will showcase the spectacular Opening
Ceremonies for the FEI World Equestrian Games 2018 in
Bromont & Montréal.
84
85
TraNspOrTaTION:
rIDING a
sure paTH
© Aéroports de Montréal
86
From their arrival in Canada, to lodging - venue transfers, and
finally back home, participants will appreciate the ease and
comfort afforded them at the FEI World Equestrian Games
2018 in Bromont & Montréal. The Organizing Committee
has developed a preliminary plan for efficient and stress-
free transportation.
All individuals with FEI WEG 2018 in Bromont & Montréal
accreditation will have access to complimentary transporta-
tion services between Games venues and throughout the
Bromont-Montréal region. While the exact nature of the
transportation will vary according to accreditation category,
convenience and confidence are baseline guarantees.
Special arrangements will be made for athletes, teams,
WEG/FEI/EC/FEQ representatives and sponsor officials,
whether they enter the site with our complimentary private
car services or by using reserved parking spaces for their
own rental cars. Essential services vehicles (security, fire and
medical services) will, of course, be on-site.
upON arrIVaL IN caNaDa
All teams will be met at the Montréal or Bromont inter-
national airports and moved to their hotels or the FEI WEG
2018 in Bromont & Montréal site, as desired. There will be a
complimentary shuttle service to and from the competition
and training venues for all participants, officials, VIPs and
members of the FEI/EC family for the week prior to and
throughout the Games. Transfers will be available from
host hotels for athletes and officials, even during non-
competition times. Return transportation to the Montréal
and Bromont international airports will be provided to all
accredited persons on the day immediately following the
competition.
Our “Welcome Horses” program operates from Mirabel
International Airport: all horses will be securely transported
directly to Bromont.
Welcome Services
The FEI World Equestrian Games 2018 in Bromont & Montréal
experience begins at the airport, the arrival point for almost
all athletes, teams, dignitaries and officials. Dedicated teams
will greet guests during operating hours. Likewise, dedi-
cated “Welcome Horses” teams will be at Mirabel (throughout
its operating schedule) as well as at the FEI WEG 2018 in
Bromont & Montréal site for those arriving by road carrier.
These welcome services will be available in French and English.
We will work with the top international horse shipping agents
to ensure the highest logistical standards.
Furthermore, the Organizing Committee (in concert with
FEI) will develop a “Welcome to Canada” financial assistance
program to facilitate the transport of horses meeting selec-
tion criteria at a reduced cost.
DeparTure
The Organizing Committee of FEI WEG 2018 in Bromont
& Montréal recognizes there will be an extraordinarily high
volume of exit traffic, particularly on the day after the Games
close. This is why we will work with the designated airports,
major air carriers and Immigration and Customs officials to
facilitate a smooth and efficient departure process for all
horses, athletes, VIPs and entourages.
MeDIa persONNeL aND brOaDcasT-rIGHTs VeHIcLes
From the opening of the FEI WEG 2018 in Bromont & Montréal
until three days following the close of the Games, accredited
reporters and broadcast media receive timely, sched-
uled transportation services 24 hours a day. Connections
are to Trudeau International and Bromont International
airports, designated accommodations, the Media Centre,
the International Broadcast Centre (IBC), and training and
competition venues. Access and parking are provided for
accredited broadcast-rights media vehicles at the IBC, Media
Centre and sport venues. A fleet of buses, minibuses and
vans will serve personnel with access to designated Games
zones. Assistance is multilingual.
87
TO THe FINesT DeTaILs
Our venue transportation plan will ensure that FEI WEG 2018
in Bromont & Montréal unfolds with smooth, safe and sched-
uled transit of employees, operators, contractors, guests
and the general public. It will entail detailed organization of
all transportation operations during the Games and sound
response measures for all occurrences.
The plan will include specifications for overall operations,
internal shuttles, vehicle-for-hire drop-offs, VIP parking,
media shuttles, emergency services, access control, WEG
office shuttles, and public shuttles.
Using other World championships as our basis, the break-
down of the bus fleet is as follows:
• Driver Shuttles: 4 buses, 2 to 4 drivers
• Contingency: 2 buses, 4 drivers
• Hotel Shuttles: 43 buses, 86 drivers
• Opening and Closing Ceremonies: 18 buses, 18 drivers
• WEG 2018 Bromont-Montréal offices overflow: 5 buses,
10 drivers
• Other Overflow: 15 buses, 30 drivers
• Media Shuttles: 6 minibuses, 12 drivers
• Volunteer Shuttles: 10 buses, 20 drivers.
This plan will be perfected by transportation logistics
experts so that VIPs, Athletes, Para-Athletes, the Organizing
Committee and service personnel will have clear and easy
access to the FEI WEG 2018 in Bromont & Montréal site.
pubLIc access: park aND waLk/bIke
The FEI WEG 2018 in Bromont & Montréal grounds will be
a no-car pedestrian site (with the exception of VIP/service
vehicles). Movement options within the Games Village will
be walking and cycling, with a pleasant 10-minute path to
downtown Bromont. This is complemented by quiet, energy-
efficient, non-polluting shuttle vehicles, providing safe and
convenient passage throughout the Village.
All competition venues are within walking distance of one
another. For the endurance event, and to commute from
parking lots to the competition venues, a dedicated shuttle
service is available to the general public and, of course, to
accredited persons.
A clean-energy bus service will transport spectators to and
from the three dedicated parking zones located 1 - 5 km
from the site. The 18,000-space main parking lot is located
2.5 km away.
The second lot offers 3,000 spaces, 2 km from the site. A
third parking zone, in the town of Bromont, has an additional
1,000 spaces. Another 1,500 parking spots are available
directly on-site for VIPs, the Organizing Committee and
service personnel. All zones are within a 5 -15 minute drive
from the main highway, accessible by two separate exits.
Once visitors step out of their vehicles, all activities and
competitions are within reasonable walking distance.
88
89
90
PARKING AREAS
BUS TERMINAL
91
a wOrLD
OF
accOMMODaTIONs
(1) © Ron Starr
92
The Greater Montréal and Eastern Townships regions
welcome more than six million visitors per year. As a result,
Montréal and Bromont (located in the Eastern Townships)
are experienced hosts with a stunning wealth of quality and
diversity in terms of accommodation. In fact, more than
30,000 rooms are available for the FEI World Equestrian
Games 2018 in Bromont & Montréal.
Lodging options range from world-class hotels located in the
heart of metropolitan Montréal or at the heart of equestrian
action in Bromont, to more affordable beds in either place
or in the Eastern Townships. Montréal’s five-star hotels are
just 45 minutes away. Rooms will be pre-blocked/booked to
accommodate athletes, coaches, team leaders, officials and
guests as per the FEI hosting agreement. The partnership
between Tourism Montréal, Tourism Eastern Townships and
Bromont will ensure that the best options are available for all
our participants and spectators. In the Eastern Townships,
the August occupancy rate is approximately 60%, while
Montréal’s is about 76%.
All athletes and support staff, WEG/FEI dignitaries and special
guests, as well as the Local Organizing Committee (LOC),
Equine Canada and Fédération Équestre du Québec staff,
and FEI officials will stay within a 10 to 30 minute radius.
Those who choose Montréal will have access to dedicated
transportation system and services. All grooms will reside
on the central FEI WEG 2018 in Bromont & Montréal site,
within walking distance of the 24/7 services and stables.
The Organizing Committee has commenced negotiations
on hotel rates with the intent of striking an agreement before
FEI awards the 2018 Games.
OFFIcIaL HOTeLs
There are four official Games hotels, three in Montréal
(the Ritz-Carlton, the St-James and the Westin) and one
in Bromont (Château Bromont) which will furnish exclu-
sive lounges for accredited special guests. Their warm and
intimate atmospheres will allow dignitaries and VIPs to enjoy
Games events in comfort with many extra amenities.
CHâTEAU BROMONT (1)
90 Stanstead Street, Bromont
Domaine Château-Bromont has 77 hectares of land to
discover in the charm of a picturesque valley in Québec’s
Eastern Townships. With a 4-star hotel, golf course, spa,
restaurants and a wealth of activities nearby, the resort
is located at the foot of Mount Brome overlooking the
valley. The Chateau is currently investing 7 million dollars
to completely renovate and upgrade its rooms.
RITz-CARLTON MONTRÉAL (2)
Downtown Montréal - 1228 Sherbrooke Street West
The Ritz-Carlton Montréal is a lavish home away from home
for the most discerning world traveller. A devotion to excel-
lence defines the hotel’s rich history since 1912. Today, the
hotel’s committed staff honour this legacy by enhancing
each guest’s stay. It is flawless, detailed, magical.
HôTEL LE ST-JAMES MONTRÉAL (3)
Old Montréal - 355 Saint-Jacques Street
Hotel Le St-James is a landmark, renowned for warm profes-
sional service and avant-garde style. The beautifully restored
Merchants Bank building, circa 1870, has impeccably-
appointed, individually-designed rooms, and offers easy
access to shopping areas, restaurants and the financial centre.
LE WESTIN MONTRÉAL (4)
Old Montréal - 270 Saint-Antoine Street West
Le Westin Montréal, linked with Palais des Congrès and the
underground city, has a unique main entrance allowing car
traffic into a grand hall that once housed the printing presses
of The Gazette newspaper. Its doors open to downtown
restaurants, galleries, boutiques and historic sites that make
you a part of Québec’s joie de vivre.
uNIVersITY / cOLLeGe resIDeNces
There are six universities and nine colleges in the FEI WEG
2018 in Bromont & Montréal vicinity so there is an abundance
of (low-cost) residence beds available for the Games.
93
(2) (3)©
Hô
tel L
e St
-Jam
es
© D
om
ain
e C
hât
eau
-Bro
mo
nt
94
cONDOs, TOwNHOuses aND cOTTaGes
Bromont thrives with many real estate projects in its
surroundings: cottages, holiday homes and condos (2-3-4
rooms) will be available.
reserVaTIONs
All accommodations will be available through a dedicated FEI
WEG 2018 in Bromont & Montréal reservation system. This
will augment an already well-established booking system
available in both French and English.
Lodgings within 10 to 30 Minutes Travel Time of the Venue
3-Star 4-Star 5-Star
1,750 rooms 1,500 rooms 100 rooms
$130 / night $165 / night $250 / night
(4) © Le Westin Montréal
95
© C
ealy
Tet
ley
THe FeI wOrLD eQuesTrIaN GaMes IN caNaDa
a HIGH sTaNDarD OF exceLLeNce
MaNaGeMeNT
sTrucTure
© Cealy Tetley
98
Once Canada is awarded the FEI WEG 2018, a Host
Corporation will be formed to organize the Games (the
“Organizer”). The Organizer will be governed by the Board of
Directors, composed of representatives from Equine Canada
and local, provincial and national leaders in various fields
of expertise. As per the FEI Host Agreement, a manage-
ment board will be formed of representatives of FEI, Equine
Canada and the Organizer to ensure optimal coordination
and compliance with FEI requirements. The Organizer and
the Board of Directors will be supported by a professional
management team and committees of volunteers and paid
employees.
The Organizing Committee will seek a CEO and manage-
ment staff with considerable experience in international
equestrian competitions, international sporting events, and
other relevant fields of expertise.
THe FeI weG 2018 IN brOMONT & MONTréaL MaNaGeMeNT bOarD
The Organizer’s Board of Directors reports directly to Equine
Canada and the FEI. The Board of Directors is responsible
for the organization of the FEI World Equestrian Games
2018 in Bromont & Montréal on behalf of Equine Canada
in accordance with the FEI Host Agreement. The Board of
Directors provides strategic direction to the CEO who, in
turn, supervises the five departments/working units.
seNIOr MaNaGeMeNT
Day-to-day operations are handled by the CEO and five full-
time Vice-Presidents, assisted by support staff and volunteers.
CEO
• Oversees the implementation of the master strategic and
operational plans, and the organization of FEI WEG 2018
in Bromont & Montréal
• Reports to the Organizer’s Board of Directors as a member
of FEI WEG 2018 in Bromont & Montréal management
• Leads and manages his/her department as well as those
of the 5 Vice-Presidents.
Vice-Presidents
Sport and Competitions
• Oversees the employees, volunteers and FEI officials
involved in organizing and managing the sanctioned
competitions
• Responsible for all medical issues including veterinary
services, medical services, anti-doping, horse welfare and
quarantine
• The Organizer’s liaison officer responsible for liaison with
the FEI Coordination Committee.
Finance and Administration
• Oversees the legal, financial, administrative and human
resources affairs of the Organizer and manages related
employees and volunteers.
Venues, Games Operations and Logistics
• Responsible for all non-competitive and technical aspects
of the Games such as accommodations, food and bever-
ages, transportation, technology and broadcasting, services
to participants and the public, security, and venue construc-
tion and layout
• Oversees all event functional areas and recruitment, selec-
tion, training and scheduling of volunteers.
Commercial, Marketing and Communications
• Responsible for sponsorships, ticketing, merchandising,
fundraising, public funding, media, marketing and
communications.
Protocols, Hospitality and Entertainment
• Responsible for opening and closing ceremonies, medal
ceremonies and other protocols, VIP hospitality, entertain-
ment, education programs and on-site attractions.
99
FeI weG 2018 IN brOMONT & MONTréaL OrGaNIzING cOMMITTee (prOpOseD)
Recruitment will be managed by the CEO and VP/Finance
and Administration. The Bid Committee and Equine Canada
have access to personnel with expertise and experience in
sport event management. All staff will report directly to the
relevant vice-president or to the CEO.
V.P. Sport
Driving
Jumping
Reining
Vaulting
Dressage andPara-Dressage
Eventing
Endurance
Medical,Anti-Doping &Horse Welfare
V.P. Finance &Administration
Human Resources
Financial Management
Legal
WEGManagement Board (FEI-EC Hostcorp.)
HostCorporation
Board of Directors
CEO
V.P. GamesOperations &
Logistics
WEG Venues Management
Accommodations
Transportation
Services toParticipantsand Public
Technology andBroadcasting
HostCorporation
Liaison Officer
V.P. CommercialCommunication &
Marketing
Sponsorships
Ticketing andMerchandizing
Marketing and Promotion
Communicationand Media
FEICoordinationCommittee
V.P. Protocoles,Hospitality &
Entertainment
Ceremoniesand Protocols
Governmentaland FEI Affairs
Hospitality
EntertainmentProgram and Onsite
Attractions
100
VOLuNTeer recruITMeNT aND MaNaGeMeNT
The FEI World Equestrian Games 2018 in Bromont & Montréal
is viewed as an opportunity to recruit new volunteers to
equestrianism and to promote the sport in general. The
local Bromont Organizing Committee will administer and
maintain a comprehensive volunteer plan and organizational
structure that promotes development in a culture of personal
and professional growth, ethical behavior and individual
achievement and satisfaction.
FEI WEG 2018 in Bromont & Montréal volunteers will help to
propagate “buzz” about the Games and themselves benefit
from opportunities to increase their knowledge and skills.
Equine Canada and the Bid Committee are aware of the
potential pitfalls of dependence on volunteers—we know
that Lexington experienced shortfalls in numbers, which
could affect continuity. We will consciously work to mitigate
these risks. However, we believe in the long view: that volun-
tarism increases our community’s expertise in the planning,
organization and staging of major international events and
will help transfer this expertise to other organizations. The
sharing of knowledge between event organizers, discipline
specialists and volunteers is fundamental to the overall
success of FEI WEG 2018 in Bromont & Montréal.
© Cealy Tetley
101
acTION
pLaN
© Cealy Tetley
102
Equine Canada and the Bromont-Montréal 2018 Bid
Committee have performed due diligence in assuring
ourselves and our funders that we have the technical, organ-
izational and logistical capacity and capability to host the
FEI World Equestrian Games 2018. This includes assessment
of the financial and legal risks as well as the opportunities.
We met with the FEI, the organizers of WEG Lexington 2010,
and the organizing committee of WEG Normandy 2014. To
bolster our feasibility study and bid efforts, we engaged the
independent international sport consultant Benoit Girardin
and his firm LBB Consultants.
As you can see below, we are now at Stage 2 of our process.
It is our fervent hope that we will move on to Stage 3 in 2013
and onward to a highly successful FEI World Equestrian
Games 2018 in Canada.
Operational Strategy
Project Pathway
sTaGe 1Feasibility
analysis
Completed
2011
sTaGe 2Bid
Bid Proposal
to FEI with
a decision in
Spring 2013
sTaGe 3Planning
2013 to 2018
sTaGe 4Event
execution
August 2018
sTaGe 5Evaluation
Fall 2018-
Winter 2019
sTaGe 3.1Strategic
planning
Host
Corporation
set up and
start up &
Constitution
of Governance
Hiring of CEO
2013-2014
sTaGe 3.2Hiring
of 5 V.Ps
Dev. of Master
organizational
plan
Organizational
implementation
Venue
construction
2014-2015
sTaGe 3.3
Resources
allocation
in the 5
departments
Dev. of
Operation
manuals
2015-2017
sTaGe 3.4Final
preparation
January 2018
to
August 2018
sTaGe 4Event
execution
August 2018
sTaGe 5Post-event
evaluation
Fall 2018-
Winter 2019
103
MILesTONes
Milestones (subject to the organizational strategy to be
developed by the Organizing Committee) are projected
as follows:
STAGE 3: Planning
June 2013 to December 2013
a) Host Corporation is formed
b) Governance structure is legally constituted
(FEI Management Board, Host Corporation Board)
c) Search and appointment of CEO
d) Development of strategic plan by FEI, Equine Canada,
Host Corporation, Bromont and Montréal
2013 to 2014
a) Search and appointments of five vice-presidents
b) Development of departmental operational plans
and budgets
c) Development of integrated master organizational plan
d) Implementation of planning begins
e) Construction begins on indoor arena (2014)
f) Observation team at WEG Normandy (September 2014)
2015 to 2016
a) Progressive, increased allocation of resources
to departments
b) Development of operational manuals
c) Execution of national test events
2017 to 2018
a) Increased allocation of resources to departments
b) Full staff at work (August 2017)
c) Execution of FEI test events (Winter and Summer 2017)
d) Volunteer recruitment begins (August 2017)
e) Event tickets go on sale (August 2017)
f) Final preparations (March - August 2018)
STAGE 4: Event Execution
FEI World Equestrian Games in Bromont & Montréal 2018
(August 11 - 26, 2018)
STAGE 5: Evaluation
Fall and Winter 2018
a) Post-event debriefing and studies
b) Disposition of equipment and assets
c) Implementation of legacy plan
d) Mitigation of any legal and financial issues
104
© Cealy Tetley
105
QuaLITY
aND
aVaILabILITY
24/7
FOOD serVIces
106
Our top priorities for food services at FEI WEG 2018 in
Bromont & Montréal are quality and availability. To achieve
these, food will be provided in several locations at the
competition and training venues (volunteer lounge, guest
lounge, teams’ lounge and media centre) 24 hours a day,
seven days a week.
Athletes and team officials will receive full meals at WEG
Bromont-Montréal 2018 village. The team lounges at the
competition and practice venues will offer light snacks and
beverages.
We will offer an international menu and, in the interests of
sustainability, our kitchens will favour local food products.
© Tourisme Montréal - Sid Lee
107
MODerN
MeDIcaL
serVIces
© Robin Duncan
108
The Bromont event site is a mere 45 minutes (60 km) from
the Université de Montréal’s veterinary hospital at Saint-
Hyacinthe. This highly-regarded, fully-equipped surgical
and medical referral centre has full AVMA accreditation and
board-certified specialists on duty at all times. It has two
dedicated equine surgical suites (orthopedic and general),
intensive care and neonatal units, full isolation units, a sports
medicine clinic (lameness evaluation in an indoor arena),
and housing for 36 horses.
In addition, the provincial animal epidemiology surveillance
and veterinary diagnostic (pathology) facility is adjacent to
the Saint-Hyacinthe campus. Services offered there include
surgery, internal medicine, full imaging (radiology, ultrasound,
MRI, CT scan and scintigraphy), intensive care, anesthesia,
ophthalmology, cardiology, dermatology, clinical pathology/
laboratory and theriogenology. Several members of its
veterinary staff and many students have taken part in the
organization of veterinary services (field of play, veterinary
inspections and examination) during FEI and other competi-
tions at the Bromont Olympic Equestrian Park (CCI, CSI, CAI).
A leading-edge medical clinic will be available on-site before
and during the Games and will provide all necessary medical
services and treatments for both participants and the public.
A paramedic team and ambulances will be on-site during
all FEI WEG 2018 in Bromont & Montréal training sessions
and competitions. They may be engaged by any accredited
person at the competition. The FEI WEG 2018 in Bromont
& Montréal committee will partner with the Université de
Montréal for on-site sports medicine and veterinary services,
medical equipment, services and personnel throughout
the event.
aNTI-DOpING Measures aND FacILITIes
A fully-equipped and secured doping control facility is an
integral component of the venue plan and layout. We will
provide all necessary elements to ensure adherence by
athletes and horses to all anti-doping protocols in accord-
ance with FEI regulations. The doping control area will be
secured 24/7 by a private security company.
© C
ealy
Tet
ley
109
THe GreaTesT
prIOrITY:
prOTecTING
HOrses
aND peOpLe
saFeTY aND securITY
110
The Organizer’s security plan for FEI WEG 2018 in Bromont &
Montréal, once approved by the FEI, will address the security
requirements of the venues and host hotels as well as the
transportation of athletes, horses, team staff and special
guests to and from venues and events. A collaborative effort
of Equine Canada, venue owners, Bromont, Montréal and
law enforcement authorities, it will ensure the safety of all
with a detailed risk and crisis management strategy.
The safety of all teams, spectators and guests is enhanced
with a plan that identifies venue access points that are secure
and monitored throughout the competition day, from one
hour prior to practice until one hour after the last event is
completed.
Access control is dictated by accreditation of competitors
and team officials, FEI officials, Equine Canada, FEQ, Bromont
and Montréal officials, media, official guests and volunteers.
Venue access will be monitored in accordance with FEI and
Equine Canada security plans and policies.
Public security and control will be entrusted to private
contractors. Guards will be stationed at the entrances to
secure zones while others will circulate throughout the
venues. Spectator Services volunteers will manage crowd
size and attend to congestion areas on the spectator level
and in the seating areas. These volunteers will be trained in
emergency exit procedures and fire regulations.
FeI weG brOMONT-MONTréaL 2018: a LOw-rIsk eVeNT
Canada is a low-risk nation, and will host a low-risk Games
in 2018.
With this nation’s tradition of personal safety and security for
those who live, work and play (residents and visitors alike),
there is an abiding respect for law and order, enhanced by
professional and courteous police services. Crime rates are
low and getting lower.
Ville de Bromont has hosted numerous international events
involving hundreds of thousands of people including the 1976
Olympic Games with more than 100,000 spectators, multiple
editions of the International Bromont each welcoming more
than 35,000 spectators, the UCI mountain bike World Cup,
and the FIS World Cup (alpine skiing), all with great success
and without incident.
Similarly, Montréal and other cities in Canada have safely
hosted major intergovernmental conferences and summits
with their attendant security requirements. The Sûreté du
Québec (SQ) and Royal Canadian Mounted Police (RCMP),
local police, and security agencies will work in partnership
to ensure a safe and secure FEI WEG 2018 in Bromont &
Montréal.
securITY serVIces
Security resources will be drawn from a pool of trained
police officers who will be assigned duties by their respective
services which include:
• Québec Provincial Police
• Bromont Police and other cities’ police services
• City of Montréal Police Service
• Private security agencies
These agencies have the capacity and expertise to ensure
the safety of major events, as well as an extensive history of
cooperation in the Montréal region for international confer-
ences, sporting events and cultural festivals.
They also routinely combine resources to support tactical
and joint intelligence operations, crowd management, crim-
inal investigations, marine operations, search and rescue,
and traffic management. Utilizing a common Incident
Management System (IMS), Québec policing agencies work
effectively with other emergency and public safety service
providers such as fire departments, Emergency Medical
Services (EMS) and emergency management agencies.
IMS provides a common planning and response structure,
111
unified command and control, and harmonized inter-agency
operations.
Private resources will provide additional security where
appropriate, including venue access screening and asset
security. Such security agencies are governed by provincial
regulations which ensure qualified, trained and bonded
personnel. Private security officers will work under the
supervision of police personnel at a ratio commensurate
to the specific task.
rOYaL caNaDIaN MOuNTeD pOLIce
In Canada, the RCMP has the legislated mandate for the
protection of Internationally Protected Persons such as
heads of state, and for combating terrorism as defined in the
Security Offences Act. In Québec, the RCMP has respon-
sibility for the Integrated National Security Enforcement Team
and Integrated Border Enforcement Teams. These teams link
directly with other intelligence agencies at the municipal,
provincial, federal and international levels—including the
Canadian Security Intelligence Service (CSIS)— providing
seamless border integrity, early detection and prevention of
terrorist acts, and coordinated apprehension and prosecu-
tion of perpetrators.
© COC/THE CANADIAN PRESS
112
wOrLD eQuesTrIaN GaMes access cONTrOL
Accreditation is colour-coded to identify the category of the
individual. Symbols define specific areas of access. Tags will
also include a photograph, full name, country and function.
Sample Accreditation Mapping Plan
• Equine Canada OC, FEI Official (White colour bar)
• Ville de Bromont, VIP Guest (White colour bar)
• Ville de Montréal, VIP Guest (White colour bar)
• Participant – Rider (Red colour bar)
• Participant – Course Designer, Coach, FEI official, Groom,
Vet and Team Support Staff (Red colour bar)
• Volunteer (Grey colour bar)
• Park Staff (Purple colour bar)
• Media - Photographer, Journalists (yellow with armband)
• TV – Rights Holder (Blue colour bar)
• TV – Host Broadcaster (Blue colour bar)
Venue access points are controlled to ensure the safety of
all. Access Control also:
• Allows the Organizing Committee and its volunteers to
operate efficiently and effectively
• Allows athletes/coaches/team leaders to move efficiently
and safely
• Allows the media to operate efficiently and swiftly
• Provides a safe environment for spectators and guests
• Ensures access by accredited personnel only
© Cealy Tetley
113
aN
aGGressIVe
MarkeTING
sTraTeGY
© Cealy Tetley
114
Upon being awarded the FEI World Equestrian Games
2018, our Commercial, Communications and Marketing
Department will develop an aggressive and creative marketing
and commercialization plan. This mixed marketing strategy
will ensure optimal ROI and the achievement of financial
targets. Sponsorship revenues will be maximized through
advertising, naming rights, event sponsorships, concessions,
merchandising, licensing, and broadcasting.
spONsOrsHIp saLes
Even though our sponsorship plan is still at the develop-
mental stage, the Bid Committee has identified the following
financial target.
• National and international sponsors: $16.5 million (approxi-
mately 23% of the overall event revenue)
Sponsorship forecasts are based on an assessment of
previous comparable World Championships events held in
Canada, other FEI WEG events such as WEG Lexington 2010
and WEG Normandy 2014. They take into consideration
the location and marketing environment of Montréal and
Bromont and their surrounding Canadian and U.S. markets.
Our revenue generation plan will encompass these oper-
ational tasks and responsibilities:
• Advertising and promotion strategy
• Coordinated marketing/promotional effort goal-oriented
on sell-outs at all events
• Oversight of marketing strategy, branding and key messages
• Negotiations with sponsors and suppliers; liaison with the
FEI partner program
• National and Local Sponsorship hosting, servicing, and
contract activation and execution
• Direction of on-site functions and ceremonies, from format
to invitations to presenters, athlete alumni, etc.
• Management of event advertising, creative and media
buys, event branding and signage, print materials (not
including event technical materials), in-venue entertain-
ment (including opening and closing ceremonies) and
social function programming
• Liaison with national and local partners (including media
partners) and contract activation
• Liaison with Equine Canada Marketing and Communications
department
• Media buys for ticket promotions
• Coordination of in-venue fan appreciation programs
• Local sponsorship and schools programs
• Facility and staff contact point for sponsor-related issues
• Management of customer information and satisfaction
• Liaison with box office / ticket agency for daily sales reports
• VIP seating, sponsor ticket requests
• Special promotions and groups
115
The Commercial, Communications and Marketing
Department will also develop a comprehensive communi-
cations plan with the following operational tasks and
responsibilities:
• Event communications plan
• Community relations program
• Web site design and maintenance including all digital
content for Equine Canada, FEI WEG 2018 in Bromont &
Montréal and FEI web sites
• Content for web sites, daily articles and social media
• Member information program
• Media Centre, press releases and press conferences (in
advance and on site)
• Social network communication program
© Cealy Tetley
116
cOMMercIaL aND LeGaL Issues
Protection of Intellectual Property
The laws of Canada and Québec enable FEI WEG 2018 in
Bromont & Montréal to protect the marks, symbols, emblems,
trademarks and rights of all FEI and FEI WEG 2018 in Bromont
& Montréal partners, including the Host City Organizing
Committee, FEI, WEG/FEI sponsors, FEI officials, FEI WEG
2018 in Bromont & Montréal broadcasters, and others.
Canada’s legal system also provides for amicable dispute
resolution without reliance on the court system by, for
example, seeking mediation and arbitration. FEI WEG 2018
in Bromont & Montréal will work diligently to protect all
marks as well as the rights of the FEI.
Trade-marks Act
Any mark used by a person for the purpose of distinguishing
goods or services manufactured, sold, leased, hired, or
performed by him from those manufactured, sold, leased,
hired, or performed by others may qualify for protection
under Canada’s Trade-marks Act (the Act) and as such may
be registered with the Canadian Intellectual Property Office
(CIPO).
FEI does not currently have any trademark applications or
registrations in Canada. However, Equine Canada has several
trademark applications on file with the CIPO.
Protection against Ambush Marketing
Federal, provincial and local laws and by-laws provide
FEI WEG 2018 in Bromont & Montréal with focused legal
tools to address specific ambush marketing tactics, and
offer maximum protection to the industrial and intellectual
property of the Games and FEI. Other measures, such as
advertising limitations and exclusivity for FEI WEG 2018 in
Bromont & Montréal/FEI-designated sponsors, will be applied
to reduce the risk of ambush marketing.
There are a number of protections that FEI WEG 2018 in
Bromont & Montréal can pursue. The use of contracts can
be effective: for example, a provision in a sponsorship agree-
ment could require all billboards within a certain radius of
the event to be rented, and thereby controlled by our organ-
izers. Another helpful contractual provision would require
the venue to restrict access to rival companies. There are
a variety of options available to help prevent unauthorized
associations by third parties. The key is that companies and
event organizers recognize the mutually beneficial value
of corporate sponsorship and that they work together to
effectively limit opportunities for ambush marketing.
Federal Government Policy on Tobacco Sponsorship of
National Sport Organizations (March 1985)
With respect to sponsorship by the tobacco industry, the
federal government takes the position that the sponsor-
ship of amateur sport should not be used as a vehicle for
promoting a product that is a major health risk for Canadian
youth and the population in general.
117
THe
TIckeT
TO
success
TIckeTING aND MercHaNDIsING
© Cealy Tetley
118
TIckeT saLes
Ticket sales for FEI WEG 2018 in Bromont & Montréal will
account for 21% of forecasted revenues.
We believe hitting this target is essential to our success.
To accomplish this, the Organizer will create a diversity of
event experiences, including premium event ticket packages
and other less costly ways that will encourage local specta-
tors and visitors to come out and cheer on their favourite
equestrian athletes. Community support boosts the esteem
and motivation of Canadian and international competitors
alike. We firmly believe we will achieve sell-out crowds for
this premier event.
Ticket sales will be managed by Ticketmaster (www.ticket-
master.com) online, at all Ticketmaster outlets and via the
Ticketmaster telephone hotline. There will be a Ticketmaster
outlet at the main box office on-site. All spectators, including
infants and children, must have tickets to attend Games
competitions.
A pre-sale ticketing program will be available for all partici-
pating NSOs.
MercHaNDIsING
We will establish a comprehensive merchandising program
that supports the attainment of our financial targets.
© Robin Duncan
119
sHarING
wITH aLL
seGMeNTs
OF
sOcIeTY
pubLIc parTNersHIps
© Robin Duncan
120
Just as Canadians of all social and economic stripes will
find reasons to join in with the FEI World Equestrian Games
2018 in Montréal & Bromont, so will their institutions. The
Games represent superb visibility opportunities for our
public partners.
It is the practice and funding model in Canada that the three
levels of government partner and join forces to financially
support major sporting events. The Government of Canada,
Gouvernement du Québec, Ville de Montréal and Ville de
Bromont have worked together before and have well-estab-
lished funding programs aimed at supporting sporting events
(both operations and infrastructure). Our governments have
a long history of financial involvement in major world cham-
pionships, multi-sport events and major Games competitions.
They understand the importance of investment in sporting
events for economic returns as well as for sport and social
legacies. We have studied the potential economic impacts
of such an event for Canada. It is unquestionably good for
Canada, Québec, Montréal and Bromont.
There are 250,000 horse owners in Canada. As many as a
million Canadians ride or drive horses every year. Equestrian
sport, racing, recreation and entertainment contribute more
than $15 billion annually to our economy.
The economic value of hosting WEG cannot be understated.
The Sport Tourism Economic Assessment Model (STEAM),
a model developed by the Canadian Sport Tourism Alliance
(http://canadiansporttourism.com/steam.html) positions
WEG Bromont-Montréal 2018 as one of the largest single
sporting events to be hosted in Canada. WEG offers one of
the best (if not the best) possible financial returns on invest-
ment of public funds.
WEG Bromont-Montréal 2018 would generate $435 million
in total economic activity (industry output) for Canada
and $274 million for Bromont/Montréal. It would net $208
million for Québec (approximately $118 million of that in
Bromont/Montréal). This includes an estimated 2,434 jobs
(1,600 of them in Bromont/Montréal)1 and $138 million in
wages and salaries.
Operating costs for FEI WEG 2018 in Bromont & Montréal
are an estimated $73.2 million. Upgrades to the Bromont
facility will cost $26 million, some of which is addressed in
a separate funding application to Canada by the Société
d’agriculture du Comté de Shefford (SACS), a not-for-profit
corporation that owns and operates Bromont Equestrian
Olympic Park. The bid budget is set at $500,000.
Our conservative forecast for revenues is $16.5 million in
sponsorships and $14 million in ticket sales. (Kentucky—2010
earned US$23 million in sponsorships and sold US$20 million
of tickets). Tax revenues are estimated at $90 million ($36
million for Canada, $38 million for Québec and $16 million
for municipalities—primarily in the Bromont/Montréal region).
Table 1: Sport Tourism Economic Assessment Model Analysis - Canadian Events
Event Name Location Year GDP ($M)
Economic
Activity ($M) Jobs
World Equestrian Games Bromont, Montréal Québec 2018 207.6 434.9 2,434
IIHF World Junior Championships Calgary/Edmonton, Alberta 2012 56.1 86.1 396
IAAF World Junior Championships Moncton 2010 52.5 127.5 775
Canadian Curling Trials Edmonton, Alberta 2009 12.3 24.0 176
FIFA U-20 World Cup Vic/Van/Edm/Tor/Ott/Mtl 2007 114.0 260.0 1,700
FINA World Championships Montréal 2005 72.4 181.2 1974
1. Jobs reported in this study refer to the number of jobs vs. full time equivalent (FTE: two people working half time would represent two jobs or one FTE).
121
MIssION:
MaxIMuM
MeDIa
cOVeraGe
ON-sITe MeDIa OperaTIONs
122
MeDIa sTraTeGY
The Media and Communications department will develop
a comprehensive media plan in conjunction with Equine
Canada’s Marketing and Communications department. It
will include daily print, internet and social media coverage
at the local, provincial, national and international levels. The
media strategy will foster and promote equestrian sports and
Canada’s multicultural character. The Organizer will comply
with all FEI/Equine Canada media/broadcasting require-
ments. All media information will be provided in Canada’s
two official languages.
The FEI World Equestrian Games 2018 in Bromont & Montréal
will meet or exceed FEI requirements for the Press Centre
and the Press Tribune.
accreDITaTION
Broadcast accreditation is granted by FEI. All print and photo-
graphic journalists will be granted accreditation at the discre-
tion of FEI and Equine Canada. In the period leading up to FEI
WEG 2018 in Bromont & Montréal, the media accreditation
form will be approved by FEI and posted on the event web
site for easy access by international media.
MeDIa ceNTre
An official press officer will be appointed by the Organizing
Committee and will be on hand at all times of the compe-
tition to facilitate easy access to information and results.
The media centre for accredited electronic and print jour-
nalists will be in the middle of the action in the FEI WEG
2018 in Bromont & Montréal village, with close proximity
to competition venues. Entry to competition venues and
the media centre will be restricted to accredited personnel.
Media seating will be provided near the competition fields
with an unobstructed view of riders and horses as well as
the necessary phone, internet and electronic connections.
All accredited media will have access to phone, fax, internet
and electronic hook-ups. Additional rooms will be set aside
for photographers to upload photos directly to mail servers,
news agencies or social network communities such as blogs,
Facebook and Twitter.
Print copies of official results will be delivered to the media
centre within minutes of the completion of each event and
results posted immediately. Results will also be posted on
the event web sites.
press cONFereNce
The official event press conference prior to the event will
make Canadian team members and other dignitaries avail-
able for interviews. Interview areas will also be provided on
site during the competition—a mix zone for broadcasters
and a mix zone for print journalists and photographers. The
press officer and media centre volunteers will be on hand
to ensure athletes are available to the media.
The press kit will include pertinent event information
including event schedules, country listings, technical offi-
cials, competition formats, competitor biographies, etc. News
releases will be posted on the FEI WEG 2018 in Bromont &
Montréal and Equine Canada web sites.123
cOMpeTITOr cOMMuNIcaTIONs
To ensure that information is shared with all teams competing
at FEI WEG 2018 in Bromont & Montréal, an event announce-
ment will be sent to each competing FEI member. The
announcement will include, but not be limited to, the
following information:
• The format of the World Championships including specific
events and technical details
• Type of venue (enclosed, artificial, etc.) and its specifications
• Competition location, dates and starting times
• The number of entries per event allowed per country
• Location, contact information and costs for hotel accom-
modations and meals
• Entry forms (preliminary and final) and accommodation
and transportation information are sent out to all federa-
tion offices.
TecHNOLOGY aND brOaDcasTING
The Host Corporation will meet or exceed all FEI require-
ments in the Host Agreement related to technology and
broadcasting, specifically Part 07 and any other parts as
applicable. The FEI WEG 2018 in Bromont & Montréal event
site will have Wi-Fi accessibility.
Technology Services
This operational function of FEI WEG 2018 in Bromont &
Montréal includes:
• Technical support for venue set-up, installation and tear
down, including telecom, internet, results system and
in-venue entertainment components
• Direct set-up, event operation, all aspects of judging system
applications
• Assistance for event manager and venue coordinator with
television interface
Broadcasting
The International Broadcast Centre (IBC) will be located near
the three stadiums and all services. The Host Broadcaster
will require equipment and venue assistance to set up its
live feed systems. The Organizer will liaise with the Host
Broadcaster to fulfill these requirements.
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OFFIcIaL
LaNGuaGes
FreNcH
aND
eNGLIsH
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ealy
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The FEI WEG 2018 in Bromont & Montréal will comply with
the Official Languages of Canada requirements of Sport
Canada. Equine Canada’s Official Languages policy will be
adopted and customized to the needs of the Games.
eQuINe caNaDa OFFIcIaL LaNGuaGes pOLIcY
Purpose
Equine Canada, as the registered National Sport Organization
for Equestrian Sport in Canada, actively supports initiatives
that promote and strengthen the equestrian community.
In accordance with the eligibility criteria set forth by Sport
Canada (Sport Funding Accountability Framework) and
Agriculture Canada, Equine Canada is required to be a bilin-
gual (French/English) organization.
Policy
It is the policy of Equine Canada to be able to offer services
and to communicate with its members in the Official
Language of their choice. In accordance with this funda-
mental principle:
• Equine Canada will provide quality services and programs
in such a manner as to equitably meet the needs of both
linguistic communities.
• Visitors or callers to the National Office will be served in
the language of their choice.
• Correspondence will be returned in the language in which
it was received.
• Public communications will be available simultaneously
in both Official Languages.
• Member communications will be provided bilingually or
in the member’s language of choice.
• Persons from both linguistic communities will be encour-
aged to actively participate as members of Equine Canada.
• Equine Canada will encourage and foster its bilingual
capacity and capability through its volunteer and staff
resources.
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we are
respONsIbLe
susTaINabILITY
© Ville de Montréal, Johanne Palasse
128
The desire to organize sustainable events is strong in Canada,
particularly in Québec, so environmental responsibility
stands as a major priority. The FEI World Equestrian Games
2018 in Bromont & Montréal will have an official sustainable
development policy. It will be firmly applied at every step of
the Games process, from planning to realization.
A sustainable FEI WEG 2018 in Bromont & Montréal will:
• Reduce negative impacts arising from the event, especially
on the environment (i.e.: garbage, greenhouse gases,
consumption of natural resources, and so on)
• Promote positive impacts (i.e.: local commerce, fair trade,
work integration programs, event accessibility for students
and non-profits, etc.)
• Build the organization’s social involvement and, corres-
pondingly, its image in the eyes of its members, partners
and the media
• Generate interest from financial partners
• Motivate staff and volunteers
• Reduce expenses (depending on which eco-friendly meas-
ures are chosen)
• Educate participants, suppliers and partners
• Stimulate the offer of green products and services
• Facilitate sustainable development within the organization
• Have a positive impact on society as a whole, from the
local to international levels.
The organizers of FEI WEG 2018 in Montréal & Bromont
commit to the following sustainable practices:
• LEED-certified construction of all new buildings
• A majority of suppliers to be local
• Eco-responsible suppliers
• The use of recyclable materials
• Renewable energy sources
• Water- and energy-saving measures
• Recycling of waste
• Local products in food services
• Composting of organic materials from kitchens
• Formation of a “Green Squad”
• Tabulation and reportage of waste generated, by weight
• Sensitization program on greenhouse gas reduction for
participants and the public
• Accounting and compensation for greenhouse gas emis-
sions caused by participants and the public
• Minimization of paper usage by favouring promotional
activity via the internet, and social and electronic media. 129
© COC/THE CANADIAN PRESS
THe brOMONT-MONTréaL FINaNcIaL pLaN
secure aND weLL-MaNaGeDwITH MINIMaL FINaNcIaL rIsk
Our
FINaNcIaL
pLaN
© Claude Cormier Ass.
132
FINaNcIaL MaNaGeMeNT THaT MINIMIzes ecONOMIc rIsk
Equine Canada and Bromont have partnered for almost
35 years in bringing international equestrian events to
Canada. This long relationship and its record of hosting
highly successful events help reduce the risks associated
with hosting a single international sport event. Many of our
event partners and suppliers have been with us for years.
The Organizer’s financial practices and decisions are
governed by its rules, policies and procedures. A written
hosting agreement between Equine Canada and the Bid
Committee has been signed and defines the roles and
responsibilities of both parties to ensure appropriate finan-
cial and other controls for the event.
THe FeI weG 2018 IN brOMONT & MONTréaL OperaTIONaL buDGeT
Equine Canada and the Bid Committee estimate the overall
expenses for staging the FEI World Equestrian Games 2018 in
Bromont & Montréal at $73.2 million (2012 financial values).
This is based on our analysis of other world championships
held in Canada, FEI requirements, financial information
from WEG Lexington 2010, and budget information for WEG
Normandy 2014.
Our revenue forecasts are conservative: CDN$16.5 million in
sponsorships and CDN$14 million in ticket sales. Lexington,
which attracted more than 500,000 spectators, sold US$20
million in tickets and US$23 million in sponsorships. Title
sponsor Alltech invested US$15 million, and has renewed
its sponsorship for WEG Normandy 2014 at €10 million. We
have already approached Alltech and have every expectation
that they will continue their partnership at FEI WEG 2018 in
Bromont & Montréal.
Despite these positive indications, Equine Canada and the
Bid Committee remain conservative in our sponsorship and
ticketing targets, thus lowering the risk. This is the strategy
adopted by WEG Normandy 2014, where the public sector
will make a significant contribution towards the overall
budget of €60 million+.
FEI WEG 2018 in Bromont & Montréal has the same model
as Normandy where the public sector will contribute to both
the Games operations and infrastructure budgets.
Provisional Revenue Projections are as follows:
FEI WEG 2018 in Bromont & Montréal Estimated Revenue
Sponsorships (in kind and cash) $16,500,000
Public sector (Government of
Canada, Gouvernement du Québec
and municipalities)
$30,000,000 *
Ticket Sales $14,000,000
Marketing & MDS, Trade Show,
Hospitality, Parking, Concessions$12,700,000
Total Revenues for FEI WEG 2018
in Bromont & Montréal$73,200,000
* We seek a multi-year contribution from the Governments.
133
FEI WEG 2018 in Bromont & Montréal offers a high-profile,
low-risk opportunity for substantial and continuing return on
investment for public money. At the time of writing, potential
public sector funders included the Government of Québec,
the cities of Bromont and Montréal. They all have confirmed
their support for the WEG 2018 project.
buDGeT
The preliminary budget is based on information received at
the meeting of Equine Canada and the Bid Committee with
the WEG Lexington 2010 Organizing Committee in March
2011 and documentation obtained from the WEG Normandy
2014 Organizing Committee. These estimates were bench-
marked against budgets and financial results of other World
Championships in major sports (IAAF, FINA, UCI, FIFA, FIG,
ICF, and IOC), FEI events organized in Québec and applic-
able FEI regulations and hosting requirements for WEG 2014.
The expenditure budget includes an operating contingency
of $3.5 million (approximately 5% of the total).
FINaNcIaL serVIces aND repOrTING
The Organizer will contract the services of a major Canadian
bank with commercial treasury accounts. Investments will
be held in a managed portfolio that includes treasury bills,
bonds, and select high-quality large-cap equities. Invested
funds will be accessible when cash flow warrants.
The Organizing Committee will ensure that all reporting
required by the FEI and Governments is implemented,
tracked and evaluated. Periodic forecasts will be reported
to the FEI, Canadian and Québec governments as well as
to the Boards of Directors of the Organizer and Equine
Canada in the regular course of financial reporting. The
budget-to-actual report at the end of the event will relate
all actual expenditures to the original budget numbers.
Each meeting of the Organizer’s Board of Directors will
include financial reporting of revenues and expenses with
discussion and updates on project costs as they become
known. Any significant change in budgetary plans regarding
an expense will be presented to the Board of Directors for
ratification.
prOcureMeNT aND cONTracTING
Service contracts and capital expenditures will be offered to
suppliers on an RFP (requests for proposals) or quote basis.
Sponsorships for value-in-kind products and services are
considered important dealmakers in all negotiations with
suppliers and service providers. All contracts will be signed
by either the Chair of the Board of Directors, the CEO or
by senior staff, dependent upon the signing authority and
amount of expense involved.
134
LeGaL aND rIsk MaNaGeMeNT
The Bid Committee has obtained legal advice in analyzing
the FEI bid and hosting requirements. The Organizer will
take professional legal advice and coordinate with Equine
Canada, Bromont and Montréal on risk and legal manage-
ment issues. A comprehensive risk management plan will
be developed to ensure that potential risks at FEI WEG 2018
in Bromont & Montréal venues during the competitions, in
public areas, at the financial level, and in all aspects of the
Games are minimized, so damages or unwanted conse-
quences are avoided.
The Organizer will develop a legal plan addressing legislative
compliance, risk management, commercial and contractual
issues, intellectual property, international affairs, sport law
issues, labour and employment issues, and any other issues
that could arise in the planning and organization of FEI WEG
2018 in Bromont & Montréal.
The main agreements that will form the legal framework
are as follows:
• The Host Agreement between FEI, the Organizer and
Equine Canada
• The agreement between Equine Canada and the Organizer
• The contribution agreement between Equine Canada and
the Government of Canada
• The contribution agreement between the Host Corporation
and the Government of Québec
• The contribution agreement between the Organizer and
the municipalities (Montréal and Bromont)
• The contribution agreement between the Organizer and
the tourism agencies
• The national broadcasting agreement between the Host
Corporation and the Host Broadcaster
• The partnership/sponsorship agreements between the
title and major partners and the Organizer
• Employment agreements between the Organizer and its
employees
• Commercial agreements between the Organizer and
suppliers of goods and services.
135
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91EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES
880 104E AV – DRUMMONDVILLE QC – J2B 8K6 819.850.2810 - aqr@reining.qc.ca - http://www.reining.qc.ca/ - fax: 819.474.7305
Drummondville, October 25th, 2011 Subject: Support of the Bromont Group - 2018 World Equestrian Games Dear Madam, Dear Sir, It is with great enthusiasm that we wish to add our name to all those who support the Town of Bromont’s nomination to host the 2018 World Equestrian Games. The magnitude of this event would provide excellent exposure to our Canadian athletes, and greatly favour the development of equestrian sports throughout the country. We have witnessed over the years, outstanding events that have taken place at the Bromont Equestrian Olympic Park. Organizers and managers of these events have amply demonstrated their hosting skills. We have no doubt that “Bromont” will prove itself a spectacular venue as the eyes of the world rest upon us. Our provincial association is totally dedicated to the sport of Reining, one of the equestrian sports part of the World Equestrian Games. Please be assured that the prospect of welcoming the 2018 WEG holds special meaning and promise for the Quebec and Canadian equestrian community. It is with tremendous pride that we pledge our unconditional support to the Organizing Committee of the Bromont Group. In closing, I would like to reiterate our excitement, enthusiasm and especially our support for this project. Yours very truly,
Gaëtan Laroche Executive Director
92 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES
4170 chemin Ste-Angélique Saint-Lazare, Québec J7T 2N5 514-793-5137 Fax. 450-458-3000 www.eastwoodequine.com
October 30, 2011
To whom it may concern, I would like to personally express my support for the Town of Bromont’s nomination to host the 2018 World Equestrian Games. Hosting an event of this magnitude would provide outstanding exposure for equestrian sport in our country and the province of Quebec. This represents an exciting opportunity to build the sport. Ranging from the Olympics, North American Young Riders, several FEI events and World Cup Qualifiers, I have attended many high level events which have taken place at the Bromont Equestrian Olympic Park. I feel the Organizers and Managers of these events have hosted these events well and left a favourable impression of the sport, the province and our country. Bromont and the Eastern Townships are a lovely region and the venue has earned a reputation as a premiere venue. I believe that as the outstanding venue improvements continue the location will prove to be a wonderful host site. Hosting the 2018 WEG represents a monumental challenge. I believe the Organizing Committee of the Bromont Group has the vision and resourcefulness to realize such goals. In closing, I would like to reiterate the importance and value of this project and the great benefits it represents to the sport and the economy. Yours Truly,
Michael Lawrence President, Competitions Eastwood Equine Inc.
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2018 World Equestrian Games
Economic Impact Projection1
August 2012
\The following analysis provides a projection of the economic impact associated with the potential hosting of the 2018 World Equestrian Games, hosted in Bromont, Quebec, as generated by the Sport Tourism Economic Assessment Model
1For more information about this report, please contact: Tony Fisher, Canadian Sport Tourism Alliance, research@canadiansporttourism.com
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2018 World Equestrian Games– Economic Impact Projection
2
1.0 Background
The Fédération Equestre International (FEI) was founded in 1921 and is the international governing body of all equestrian related disciplines that are featured in the Summer Olympics. The FEI established the World Equestrian Games (WEG) in 1990, and they have been held every four years. The WEG were first held outside of Europe in 2010, with the games being hosted by Lexington, Kentucky. With the size and scope of the WEG, these championships leave a considerable economic impact on the host community based on the spending of the thousands of spectators, the considerable event operations budget and the capital infrastructure requirements. This report provides the potential economic impact of hosting the 2018 WEG in Bromont, Québec through the use of the Canadian Sport Tourism Alliance’s STEAM Model2
2.0 Expenditure Estimates
Information regarding the expenditures made by spectator visitors to Bromont was made through the use of the STEAM model, which has been developed through the use of a database containing the results of on-‐site surveys conducted at more than 50 national and international sporting events across Canada. The overall level of visitation was based on information provided by the event organizers and is largely based on the Deloitte report on the Economic Impact of the 2010 Alltech FEI World Equestrian Games.
Visitors
The World Equestrian Games are expected to attract 4,600 participants who will stay in the Bromont region for the duration of the games (11 nights). The vast majority of the participants will be international visitors (94%).
Based on the Lexington WEG, the 2018 Bromont WEG expects a total attendance of 507,000 spectators. Assuming that the average visitor attends for 7 days implies a total of 72,400 unique spectators. With an out of town attendance rate of 90% (20% regional visitors from Montréal, 70% from further abroad) suggest a total of 65,185 unique visitors to the region as a result of
2The Canadian Sport Tourism Alliance’s Sport Tourism Economic Assessment Model, (STEAM) was used to generate the economic impact estimates detailed in this report. STEAM was developed in 2002, and has been designed to estimate the expenditures of visitors to an event, and in combination with operations budget / capital expenditures of event organizers and others, to project the economic impact of the event. The model is based on the Canadian Tourism Research Institute’s (CTRI -‐ a branch of The Conference Board of Canada) TEAM model, which is the most widely used tourism economic impact model in Canada. A more detailed description of STEAM and a glossary of terms used is contained within Appendixes 1&2.
2018 World Equestrian Games– Economic Impact Projection
3
hosting the WEG. The typical visitor is assumed to stay a total of 8 nights, with 50% of the visitors coming from other parts of Canada, 30% of the visitors from the U.S., and 20% from overseas (note the estimate of 10,500 international spectators is consistent with the 11,000 international spectators in Kentucky).
In addition, the WEG is expected to attract 4,000 VIP and media visitors, with 30% coming from Canada, 20% from the U.S. and 50% from overseas. The average VIP / Media member is expected to stay for 13.5 nights.
In total, visitor expenditures at the 2018 World Equestrian Games is expected to reach $88.8 million.
Capital
The World Equestrian Games are expected to feature a significant capital investment component, totalling nearly $31 million.
Table 2.1 Operational Expenditures Category Amount
Buildings and Renovations $26,000,000 Machinery and Equipment $3,369,000 Furniture and Fixtures $57,000 Transportation Equipment $0 Other Supplies $300,000 Other Services $1,207,000 Total 30,933,000
Operations
An analysis was also made of the expected operational expenditures made by the event organizers in hosting the 2018 World Equestrian Games. The budget was based on the 2010 Kentucky WEG, and features operational expenditures of $61.2. million.3
3 Certain operational expenditures have been excluded to reflect spending that will take place in the Bromont / Montréal region, including prize monies, event hosting fees, and some intercity travel expenditures. Moreover, some operational expenditures have been allocated to capital, as they will likely last for more than one year.
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3.0 Economic Impact Results
The projected spending of operations and visitors at the 2018 World Equestrian Games is expected to reach an estimated $181 million, generating an estimated net economic activity (GDP) of $208 million in the Province of Quebec, of which $118 million will occur in the Bromont / Montréal area. These expenditures will support 138 million in wages and salaries in the Province and an estimated 2,434 jobs, of which 1,600 will be in Bromont / Montréal.4 The total economic activity (industry output) generated by the event is estimated to reach $435 million in the Province, with $274 million occurring in Bromont / Montréal.
It is estimated that tax revenues totaling $90 million will be supported by the World Equestrian Games. The event is expected to produce federal government tax revenues of $36 million; provincial tax revenues of $38 million and municipal taxes of $16 million, of which $13 million will be in Bromont / Montréal.
4 Jobs reported in this study refers to the number of jobs, vs. full time equivalent (FTE: two people working half time would represent two jobs, or one FTE).
2018 World Equestrian Games– Economic Impact Projection
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Table 3.1 Total Economic Impact
Total Quebec
Bromont / Montreal
Rest of Quebec
Initial Expenditure $181,404,814 $181,404,814 $0 Gross Domestic Product
Direct Impact $64,824,734 $64,824,734 $0 Indirect Impact $83,123,961 $29,516,814 $53,607,147 Induced Impact $59,705,781 $23,474,006 $36,231,775 Total Impact $207,654,477 $117,815,554 $89,838,922 Industry Output
Direct & Indirect $305,707,403 $223,426,196 $82,281,207 Induced Impact $129,180,475 $50,782,613 $78,397,863 Total Impact $434,887,878 $274,208,809 $160,679,069 Wages & Salaries
Direct Impact $50,729,974 $50,729,974 $0 Indirect Impact $49,948,642 $22,491,932 $27,456,711 Induced Impact $37,256,347 $14,310,396 $22,945,951 Total Impact $137,934,964 $87,532,302 $50,402,662 Employment (Full-‐year jobs)
Direct Impact5 802.1 802.1 - Indirect Impact 908.8 411.9 496.9 Induced Impact 723.5 386.3 337.2 Total Impact 2,434.4 1,600.4 834.0 Taxes (Total)
Federal $35,643,738 $22,147,877 $13,495,861 Territorial $38,372,624 $24,867,518 $13,505,106 Provincial $16,053,491 $12,532,437 $3,521,054 Total $90,069,853 $59,547,833 $30,522,021
5 Direct employment impact is generally extra shifts or overtime for existing workers rather than new employment.
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Table 3.2 Economic Impact Summary by Source
Visitors Capital Operations Total Initial Expenditure $88,799,814 $30,933,000 $61,672,000 $181,404,814 GDP $100,216,619 $31,956,379 $75,481,479 $207,654,477 Wages & Salaries $65,309,206 $20,969,670 $51,656,088 $137,934,964 Employment 1,337.8 350.6 746.0 2,434.4 Total Taxes $52,179,555 $11,433,525 $26,456,773 $90,069,853 Industry Output $213,951,506 $74,472,427 $146,463,944 $434,887,878
Disclaimer: The results of this pre-‐event economic impact analysis are intended to act as a guide and are not considered definitive of the actual events. All projections should be considered an event’s potential economic impact. The projections are based on standardized spending estimates that may or may not reflect that of the highlighted event’s attendees. In addition, the projections are based on the organizer’s assumptions regarding attendance, composition and characteristics. These forecasts are subject to uncertainty and evolving events, therefore actual results may vary from forecasted results. Additionally, these forecasts only recognize the economic benefits of the event, and do consider any displacement or substitution costs that may occur as a result of hosting the event.
2018 World Equestrian Games– Economic Impact Projection
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4.0 Other Economic Impact Results
The size and scope of the 2018 World Equestrian Games suggest that the event would be among the largest single sport events hosted in Canada. By way of comparison, the table below provides a partial list of economic impact assessments conducted by the Canadian sport Tourism Alliance
Event Name City, Province Year GDP ($M)
Economic Activity ($M) Jobs
World Equestrian Games Bromont, Québec 2018 $207.6 $434.9 2,434 IIHF World Junior Championships
Calgary / Edmonton, Alberta
2012 $56.1 $86.1 396
IAAF World Junior Championships
Moncton, New Brunswick
2010 $52.5 $127.5 775
Canadian Curling Trials Edmonton, Alberta 2009 $12.3 $24.0 176
FIFA U-‐20 World Cup Vic/Van/Edm/Tor/ Ott/Mtl
2007 $114.0 $260.0 1,700
FINA World Championships Montréal 2005 $72.4 $181.2 1974
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Appendix 1: Economic Impact Methodology – STEAM
Background
Briefly, the purpose of STEAM is to calculate both the provincial and regional economic impacts of sport tourism. The economic impacts are calculated on the basis of capital and operating expenditures on goods, services and employee salaries, and on the basis of tourist spending within a designated tourism sector. The elements used to measure the economic impacts are Gross Domestic Product (GDP), Employment, Taxes, Industry Output and Imports. STEAM measures the direct, indirect & induced effects for each of these elements.
Technical Description of the Impact Methodology used by STEAM
STEAM and many other impact studies are based on input-‐output techniques. Input-‐output models involve the use of coefficients that are based on economic or business linkages. These linkages trace how tourist expenditures or business operations filter through the economy. In turn, the coefficients applied are then used to quantify how tourism related activity in a particular region generates employment, taxes, income, etc. The input-‐output approach indicates not only the direct and indirect impact of tourism, but can also indicate the induced effect resulting from the re-‐spending of wages and salaries generated.
All impacts generated by the model are given at the direct impact stage (i.e. the "front line" businesses impacted by tourism expenditures), indirect impact stage (i.e. those industries which supply commodities and/or services to the "front line" businesses) and the induced impact stage (induced consumption attributable to the wages and salaries generated from both the direct and indirect impact). In this sense, the model is closed with respect to wages. Imports are also determined within the model, so the model is closed with respect to imports. Exports are not endogenized (i.e. additional exports are not assumed with the induced impact) which consequently generates more conservative impacts. Another assumption of the model, which leads to more conservative impacts, is that not all commodities and/or services purchased are assumed to have at least one stage of production within the province. This assumption is crucial for souvenirs, gasoline and other commodities.
2018 World Equestrian Games– Economic Impact Projection
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Taxes and employment are key economic considerations. However, as these concepts fall outside of the System of National Account Provincial input/output tables, their impacts must be calculated separately. Current tax and employment data for each region is used to econometrically estimate a series of coefficients and rates. These coefficients and/or rates are then applied to measures determined within the input-‐output framework of the model, yielding the final tax and employment figures.
Regional (Sub-‐Provincial) Impact Methodology
The method used to simulate intraprovincial commodity flows and ultimately regional impacts follows directly from regional economic principles. The principle is referred to as the "gravity model". Basically the "gravity model" states that the required commodity (& service) inputs will be "recruited" in a manner that takes into consideration economies of scale (i.e. production costs), transportation costs and the availability of specific industries. Economies of scale (i.e. lower production costs) are positively correlated with input demand while greater transportation costs are negatively correlated with input demand. Fulfilling that demand from other provincial regions is contingent on the fact that the specific industry does actually exist. An advantage of using the "gravity model" to simulate intraprovincial commodity flows is that as the industrial composition of the labour force changes, or as new industries appear for the first time in specific regions, the share of production between the various sub-‐provincial regions also changes.
By following this principle of the gravity model, all sub-‐provincial regions of a province are assigned a coefficient for their relative economies of scale in each industry (using the latest industry labour force measures) as well as a coefficient to represent the transportation cost involved to get each industry's output to the designated market. One variation on the "gravity model" principle involves the estimation of "relative trade distances" by incorporating different "weights" for different modes of transport. Once these coefficients are generated for all regions and over all industries, a measure of sensitivity (mostly relative to price, but in the case of service industries also to a "local preference criteria") is then applied to all commodities. Another variation on the strict "gravity model" approach is that the measure of sensitivity is adjusted by varying the distance exponent (which in the basic "gravity model" is 2) based on the commodity or service required. The variation in distance exponents revolve, principally, around two research hypotheses: (1) the greater the proportion of total shipments from the largest producer (or shipper), the lower the exponent, and (2) the greater the proportion of total flow which is local (intraregional), the higher the exponent.
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Appendix 2: Glossary of Terms Used by STEAM
Initial Expenditure -‐ This figure indicates the amount of initial expenditures or revenue used in the analysis. This heading indicates not only the total magnitude of the spending but also the region in which it was spent (thus establishing the "impact" region).
Direct Impact -‐ Relates ONLY to the impact on “front-‐line” businesses. These are businesses that initially receive the operating revenue or tourist expenditures for the project under analysis. From a business perspective, this impact is limited only to that particular business or group of businesses involved. From a tourist spending perspective, this can include all businesses such as hotels, restaurants, retail stores, transportation carriers, attraction facilities and so forth.
Indirect Impact -‐ Refers to the impacts resulting from all intermediate rounds of production in the supply of goods and services to industry sectors identified in the direct impact phase. An example of this would be the supply and production of bed sheets to a hotel.
Induced Impact -‐ These impacts are generated as a result of spending by employees (in the form of consumer spending) and businesses (in the form of investment) that benefited either directly or indirectly from the initial expenditures under analysis. An example of induced consumer spending would be the impacts generated by hotel employees on typical consumer items such as groceries, shoes, cameras, etc. An example of induced business investment would be the impacts generated by the spending of retained earnings, attributable to the expenditures under analysis, on machinery and equipment.
Gross Domestic Product (GDP) -‐ This figure represents the total value of production of goods and services in the economy resulting from the initial expenditure under analysis (valued at market prices).
NOTE: The multiplier (A), Total/Initial, represents the total (direct, indirect and induced) impact on GDP for every dollar of direct GDP. This is a measure of the level of spin-‐off activity generated as a result of a particular project. For instance if this multiplier is 1.5 then this implies that for every dollar of GDP directly generated by “front-‐line” tourism businesses an additional $0.50 of GDP is generated in spin-‐off activity (e.g. suppliers).
The multiplier (B), Total/$ Expenditure, represent the total (direct, indirect and induced) impact on GDP for every dollar of expenditure (or revenue from a business perspective). This is a measure of how effective project related expenditures translate into GDP for the province (or region). Depending upon the level of expenditures, this multiplier ultimately determines the overall level of net economic activity associated with the project. To take an example, if this
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multiplier is 1.0, this means that for every dollar of expenditure, one dollar of total GDP is generated. The magnitude of this multiplier is influenced by the level of withdrawals, or imports, necessary to sustain both production and final demand requirements. The less capable a region or province is at fulfilling all necessary production and final demand requirements, all things being equal, the lower the eventual economic impact will be.
GDP (at factor cost) -‐ This figure represents the total value of production of goods and services produced by industries resulting from the factors of production. The distinction to GDP (at market prices) is that GDP (at factor cost) is less by the amount of indirect taxes plus subsidies.
Wages & Salaries -‐ This figure represents the amount of wages and salaries generated by the initial expenditure. This information is broken down by the direct, indirect and induced impacts.
Employment -‐ Depending upon the selection of employment units (person-‐years or equivalent full-‐year jobs) these figures represent the employment generated by the initial expenditure. These figures distinguish between the direct, indirect and induced impact. “Equivalent Full-‐Year Jobs”, if selected, include both part-‐time and full-‐time work in ratios consistent with the specific industries.
NOTE: The multiplier (B) is analogous to Multiplier (B) described earlier with the exception being that employment values are represented per $1,000,000 of spending rather than per dollar of spending. This is done to alleviate the problem of comparing very small numbers that would be generated using the traditional notion of a multiplier (i.e. employment per dollar of initial expenditure).
Industry Output -‐ These figures represent the direct & indirect and total impact (including induced impacts) on industry output generated by the initial tourism expenditure. It should be noted that the industry output measure represents the sum total of all economic activity that has taken place and consequently involve double counting on the part of the intermediate production phase. Since the Gross Domestic Product (GDP) figure includes only the net total of all economic activity (i.e. considers only the value added), the industry output measure will always exceed or at least equal the value of GDP.
Taxes -‐ These figures represent the amount of taxes contributed to municipal, provincial and federal levels of government relating to the project under analysis. This information is broken down by the direct, indirect and induced impacts.
Imports -‐ These figures indicate the direct, indirect and induced final demand and intermediate production requirements for imports both outside the province and internationally.
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