campaign summary 01 › canneslions › winner_2016... · the current situation in 2014,...

The Current Situation

In 2014, Singaporeans generated 7,514,500 tonnes of waste, of which

only 60% were recycled.In addition, waste disposals are detrimental to the environment as they

produce greenhouse gases. To make matters even worse, Singapore’s one and only landfill site, Pulau Semakau, is expected to be filled up by 2035.

C A M PA I G N S U M M A R Y

We need to slow down the rate at which we dispose of our waste by increasing our recycling efforts. In doing so, we will minimise the damage

done to our environment and ensure a more sustainable Singapore.

What Needs To Be Done

By introducing the use of reverse vending machines, and with the help of social media, we want to encourage, incentivise and educate people on how

they can make recycling an important part of their everyday lives.

How It Will Be Done

1. Raise awareness about recycling in Singapore2. Minimise the amount of waste disposed

Campaign Objectives

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I N S I G H T

S p a c e is a prized commodity in

Singapore and in cyberspace.

As one of the smallest countries in the world, it’s no surprise that space is a much sought-after resource in Singapore. This space

limitation only allows us to have one landfill site at Pulau Semakau.

In the real world

People often have to pay to have their own ‘space’ online. Thus, making space a prized resource in the virtual world.

In cyberspace

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I D E A

A simple and succinct way to drive the message across the targeted social media platforms.

#WasteForSpace

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We reduce the amount of trash going to the landfill (thereby using less landfill space), while incentivising people to

recycle by offering them more space online.

Encourage people to getmore space by recycling.

H O W I T W O R K S 0 4

REVERSEVENDINGMACHINE

Reverse vending machines (RVM) are currently being used in Europe and in Australia, and have proven to increase recycling efforts.

The ones that we will be using for the #WasteForSpace campaign allow people to deposit aluminium cans and plastic and glass bottles.

The machine will automatically flatten aluminium cans, shred or flatten plastic bottles and crush whole glass bottles. This reduces the hassle for people because they will just need to drop their recyclable waste in one slot.

To make recycling even more rewarding, 50MB of Dropbox space will be given for every bottle or can deposited.

For convenience, these machines will be placed in or near existing 7-Eleven stores.

#WasteForSpaceThe

Reverse

Vending

Machine

REVERSEVENDINGMACHINE

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C A M PA I G N

#WasteForSpace

T H E

Drop your recyclable waste into the #WasteForSpace reverse vending machine and get your free Dropbox space in 3 easy steps:

Deposit your trash into the machine and key in your mobile number.

You will then immediately receive a text message with a one-time-use link to

claim your free Dropbox space. Follow the link and get your space!

Trading your waste for space doesn’t just stop there. Share this wonderful

movement with your friends and family on Facebook and Twitter to receive up to

200MB worth of additional free space.

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H O W I T W O R K S

0 6H O W I T W O R K S

H O M E A B O U T T H E C A M PA I G N W H Y R E C Y C L E C O N T A C T U S

Turn today’s waste into space for tomorrow. Simply recycle your trash to get free spacefor your Dropbox account.

RECYCLINGFOR SPACE

1 , 5 1 4 , 5 0 0tonnes of waste turned into space

#WasteForSpace

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Recycle Get Space Share & Multiply

People can access this platform for more information about the campaign, as well as about recycling.

Website

Their existing Twitter account will be used to launch and further spread the message about the #WasteForSpace campaign.

Twitter

The campaign will be launched and promoted on their existing Facebook page. More information about recycling will also be available here.

Facebook

Trade your #WasteForSpace! Simply recycle your trash to get free space on your Dropbox account. Find out more at bit.ly/1R893KN

Want to earn a little extra Dropbox space? Then trade your #WasteForSpace! Simply drop your aluminium cans, plastic bottles or glass bottles into any of our #WasteForSpace reverse vending machines to get free space for your Dropbox account. Turn your waste into space today!

#WasteForSpace

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S PA C E F O R G R O W T H

This sustainable campaign has potential for further growth. In the future:

We can offer more ‘space’ rewards by having collaborations with different online spaces such as Google Drive and Just Cloud.

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We can make the #WasteForSpace RVMs even more accessible by having more machines available across the island.

2REVERSEVENDINGMACHINE

0 8K E Y T A K E A W A Y S

REVERSEVENDINGMACHINE

The use of the hashtag, #WasteForSpace, every time someone shares on Facebook or Twitter will definitely gain traction for the campaign online. This will greatly increase the campaign’s reach and raise awareness about recycling.

Raise awareness about recycling in Singapore

By making recycling easy and rewarding, more people will be inclined to make recycling a part of their daily routine. In doing so, we will gradually minimise the amount of waste disposed.

Minimise the amount of waste disposed