calgary google partners event with adster creative
Post on 08-Aug-2015
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Adster CreativeCalgary Google Partners Event!
What’s in store today?
Intro: Here comesthe fun.
In a word: Excitement.
Intro: Here comesthe fun.
• Who are these guys in the blue coats?• Awesome stuff we do as a Google Partner.• How we can help your business!
Intro: Here comesthe fun.
Adster Creative: the who.
Intro: Here comesthe fun.
• Founded by two brothers in 2009• Experience dating back to 1998• Edmonton based team of 11 & growing!
Intro: Here comesthe fun.
Whadda we do?
Intro: Here comesthe fun.
We’re a Digital Marketing Agency.
Intro: Here comesthe fun.
How do we do that?
Intro: Here comesthe fun.
Through our 6 step ‘success’ model!
Intro: Here comesthe fun.
Step 1: Define & understand the customers goals.
I’m a new co. & don’t know where
to start.
My customers
can’t find me online!
Which parts of my
advertising are working?
I want to dominate my space on the
web!
Step 1: Define & understand the customer’s goals
Step 1: Define & understand the customer’s goals
YEG Renos discovery meeting & objectives:
1. Primary objective is lead generation
2. also want a longer term goal in place to build up equity in their brand.
3. Hire two employees by the end of the year.
4. Only have $1000/m to invest in advertising for the next 6 months as cashflow will be tight.
Step 1: Define & understand the customer’s goals
Other Tidbits:
• They are most ready to answer a call before noon.
• while do all sorts of handyman work, basements are their highest margin service.
• they are a home depot certified installer, a CHBA member, and belong to several other associations.
Step 1: Define & understand the customer’s goals
Key takeaway & thoughts:
• What are your short and long term business goals?
• Do you know which methods best align to these goals?
• Is there any merit in discussing these goals with a professional?
Step 1: Define & understand the customer’s goals
Step 2: Analysis & Strategy.
A flexLOCAL™ marketing package.
Track & measure
with superDASH.
Agency partner services
agreement.
Digitalmarketing
audit & assessment.
Step 2: Analysis &Strategy
Step 2: Analysis &Strategy
YEG Renos discovery meeting & objectives:
1. Work on the clients dated website.
2. Create a Google My Business page
3. Build a small Google Adwords campaign.
4. Ensure his website is listed in the organizational websites he belongs to.
Step 2: Analysis &Strategy
Key takeaway & thoughts:
• There are many factors involved in online success
• Does your strategy account for these factors?
• What is the value of a professional helping you outline the right strategy based on your business goals?
Step 2: Analysis &Strategy
Step 3: Implementation & Optimization.
Fix website code & usability issues.
Step 3: Implementation &Optimization
•Make your Digital Assets Google compliant.
Step 3: Implementation &Optimization
The Usual Suspects:
• Invisible technical issues.• Penalty due to bad SEO practices.• Missing important words in the right places• Slow, non-mobile optimized website• Users have difficulty determining what you do and why you’re awesome!
Step 3: Implementation &Optimization
Launch campaigns and map out ongoing work.
Step 3: Implementation &Optimization
Step 3: Implementation &Optimization
Strategic Campaign Launch:
•Max Exposure before noon and basements only.•Great content ideas.•Google My Business page Up and running.•Action plan for outreach.
Step 3: Implementation &Optimization
Key takeaway & thoughts:
• A properly optimized website is critical.
• Attack digital through multiple channels to best meet your goals.
• Do you have the time and expertise to identify and take action on a digital marketing strategy?
Step 3: Implementation &Optimization
Step 4: Online Promotion.
Makin’ all the tweaks ‘n fixes.
Step 4: Ongoing optimization& tweaks
•Make your Digital Assets Google compliant.
Step 3: Ongoing optimization& tweaks
Key Optimization & Tweaks:
• Seek new opportunities.• Understanding Customers Behavior.• Monitoring online reputation.• Maximize productive, minimize the under productive, eliminate the counter productive!
Step 3: Implementation &Optimization
Build lasting authority by being authentic.
Step 4: Ongoing optimization& tweaks
Becoming an Authority:
• Connect to your network online.• Do amazing, newsworthy, linkable things.• Demonstrate your expertise through content.
Step 4: Ongoing optimization& tweaks
It really boils down to one thing.
Step 4: Ongoing optimization& tweaks
Trust.
Step 4: Ongoing optimization& tweaks
Step 4: Ongoing optimization& tweaks
Step 4: Ongoing optimization& tweaks
Step 4: Ongoing optimization& tweaks
Key Takeaways and Thoughts:
• Marketing is not set it and forget it!• Being linked to and mentioned on the right websites and ‘how’ you’re mentioned is key.• Would expert assistance with these tasks be valuable to your business?
Step 4: Ongoing optimization& tweaks
Step 5: Analysis & Refinement.
"Half the money I spend on advertising is wasted. The trouble is I don't know which half."
John Wanamaker – 100 years before the interweb was invented!
Step 5: Analysis &refinement
Critical Measurement concepts:
• We need to measure the ‘right’ actions.• Only nerds need to fancy charts & graphs.• The important stuff needs to be easy for the client!
Step 5: Analysis &refinement
Step 5: Analysis &refinement
Step 5: Analysis &refinement
Types of leads & Concepts:
• Phone calls being generated.• Contact Form Submissions.• How often his brand is being searched for.• A simple place to manage leads.• The cost to generate a new customer.
Step 5: Analysis &refinement
Key Takeaways and Thoughts:
• Measurement is critical to success.• Focus on what matters most in measurement.• Invest in channels that align with your goals.• How beneficial would it be to clearly understand where your marketing dollar works?
Step 5: Analysis &refinement
Step 6: Consulting & Mentoring.
Step 6: Consulting &Mentoring
Step 6: Consulting &Mentoring
What does the long term look like?
• Mutually deciding on expansion.• Performing market research.• Advising on offline advertising and other media buys.
Step 6: Consulting &Mentoring
Key Takeaways & Thoughts:
• Get yourself featured by Google Canada!• Exponential returns on investment.• How valuable is it to you to build a relationship in business?
Step 6: Consulting &Mentoring
Step 6: Consulting &Mentoring
In conclusion & parting thoughts:
• You all came out here today for a reason – why was that?• How could digital advertising help you meet those goals?• How much of a factor do you think choosing the right partner is to your future successes?
Step 6: Consulting &Mentoring
Thank you.
Step 6: Consulting &Mentoring
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