cadbury presentation

Started in 1824

By John Cadbury

In Birmingham, England

Headquarters : UK

History of Cadbury

By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates.

By 1864, George and Richard, sons of John continued to expand the product line.

Cadbury manufactured its milk chocolate in 1897

Today Cadbury is the largest confectionary company in the world.

Confectionary: Caramello Koala, Freddo,Bournvita

Cooking products: choc chips, cooking choc,flake garnish

Boxed chocolates: favourite chocolates, milk tray chocolates, roses chocolates

Chocolates : fruit n nuts, crackle, silk, bournville , temptations, roast almond.

Gums : Stride, Trident, Chiclets, Dentyne, Bubblicious

Product line

Wide product rangeGood pricesInternational businessAdvertisingGood availability

Strengths

Health and safety

Only does the chocolate

No dietary options

Weaknesss

In terms of political issues, France being an advanced democratic country, specific risk is negligible.

In terms of economic issues, it has fourth largest GDP in the world.

Opportunities in countries like France

Unable to understand foreign customer preference.

Incur unexpected cost.

Threat of entry due to the competition growing through acquisation.

Threats

First one to include pictures instead of printed text on chocolate boxes.

Many children joined Cadbury’s Coco cub Club that it had 300,000 members in 1936.

Launched a Get Active program in 2003, helping 10,000 teachers get in shape.

Interesting facts

Mars-wrigleyNestleKraft foodFerrero

Others companies in sector

Type : privateIndustry : confectionaryFounded : 1911 in Tacoma, Washington, USA.Founder : Frank C.MarsProducts : milky way, bounty, mars, snickers.Revenue: US$30 billion

Mars-wrigley

Type : privateIndustry : Food processingFounded : Vevey, Switzerland (1866)Founder : Henri Nestle Products : baby food, coffee, dairy products,

ice creamRevenue: CHF 107.6 billion

Nestle

Type : publicIndustry : Food Processing.Founded : Englewood,Chicago, USAProducts : ice cream, cheese, milk.Revenue: US$ 40.4 billion

Kraft Foods

Type : privateIndustry : FoodFounded : 1946 Founder : Pietro FerreroProducts : confectionary.Revenue : 6.2 billion euros

Ferrero

Positions in emerging markets

Competition

In order for to reach the peak of achievement, the company would have to stress on the growth of the product.

Cadbury should also look into other countries like Asia Pacific in order to market its products popular globally.

Another strategic plan would be a joint venture.Needless to say that in order for the company to

market its products globally, it is understood that heavy capital and expenditure have to be sacrificed.

conclusion

“LAST BUT NOT THE LEAST CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME OF ITS PRODUCTS”

Brands and sub brands

The market major of Chocolates offers the following products in the market:-

1. Chocolates :- eg. Cadbury dairy milk, perk, celebrations, temptations, five star, eclairs, gems, cadbury lite, fruit and nut and cadbury crackle,cadbury heros and many more

2. Snacks :- cadbury bytes3. Beverages :- Bournvita, cadbury delight 4. Candy :- cadbury halls5. Gums :- Bubbaloo

Cadbury

Cadbury’s Chocki

milk product by cadbury

Eclairs

Bytes is the first foray of Cadbury into the rapidly growing Bagged Snack Category of Snacking. Largely dominated by Salted products, the lead brands in this category includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc. In this arena of salted products, Bytes positions itself as a unique offering of wafer biscuits filled with chocolate.

BYTES…..

Crackle

Fruit & Nut

Roast Almond

Temptations

• The Nescafé PlanNestlé to invest CHF 500 million in coffee

projects•Food industry awardNestlé

honoured for science and technology leadership

Nestle

brands

“Brands”

Wrigley

Kraft food & its brands are :

Some of its brands are:

Submitted by: Ishdeep Singh Arora Heena Pruthi Arashvir Kaur Sonam Ankit Abhishek Mittal

Marketing Management