byd automobile social media campaign

Social Media Campaign4th Quarter

Social Media Campaign - Snap Away, to Win!

What to see...

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Objectives

Target Audience

Mechanics

Photo Requirements

Campaign Logo

Campaign Poster

Thank you

Social Media Campaign - Snap Away, to Win!

Objectives

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• To create a campaign on BYD social media account

( Facebook, Twitter, & Instagram )

• To gain more likes and followers

• To build up BYD profile

• To collect pictures of BYD cars and use them in the

future posts

Social Media Campaign - Snap Away, to Win!

Target Audience

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Everyone lives in the kingdom can join and submit their photo/s of BYD Car.

Social Media Campaign - Snap Away, to Win!

Mechanics

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• Take a creative photo of the car

• Like the BYD page and submit the photos directly to the designated BYD email address

• BYD team will review all the submitted photos thoroughly and choose the most creative one.

• The most creative shot wins the contest, and will receive exciting prize.

Social Media Campaign - Snap Away, to Win!

Photo Requirements

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• The sender must own the submitted photo/s to avoid plagiarism. • The photo must be high resolution and not less than 72 dpi. Pixelated and dark photos will be ignored, however photos taken by mobile and digital cameras are acceptable.

• The exterior part of the BYD car/s must be clearly shown in the picture.

• Taking selfie or groupie with the BYD car is allowed as long as the car isn’t entirely covered.

• Submission of photos along with the sender’s details.

Social Media Campaign - Snap Away, to Win!

Proposed Prizes

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1 Most creative BYD video

Most creative BYD shot

BYD Selifie with the most number of likes

BYD Groupie with the most number of likes

10,000 SAR(1)

5,000 SAR(1)

(4) (8,400)

(6) (7,194)Apple Watch

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Iphone 6S

Social Media Campaign - Snap Away, to Win!

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SAR 10,000

SAR 2,000 SAR 5,000 SAR 3,000

Advertisement

New Budget

(1000) (3000)

(30,000/ days)1st2nd3rd

(2000)(1000)Competition

Gifts

(2,000/day) Advertisement

New Budget

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Proposed Daily Budget

Social Media Campaign - Snap Away, to Win!

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A selfie in front of the car

Social Media Campaign - Snap Away, to Win!

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A selfie behind the car

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Social Media Campaign - Snap Away, to Win!

A selfie beside the car

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Social Media Campaign - Snap Away, to Win!

A creative shot of BYD Car alone!

Social Media Campaign - Snap Away, to Win!

Campaign Logo

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Social Media Campaign - Snap Away, to Win!

Campaign Poster

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Have you seen a BYD lately? Snap away and send us your pics!Win awesome prizes for your clicks!

#snapawaytowin

Social Media Campaign - Snap Away, to Win!

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THANK YOU