buzzstream training

Troy Boileau | SEO & Inbound Marketing Consultant

BuzzStream Keep track of your relationships

Some of our clients...

We’re in business because we believe that great brands need both voice and visibility in order to connecting people with what matters. A boutique, full-service digital marketing agency in Toronto, Powered by Search is a PROFIT HOT 50-ranked agency that delivers search engine optimization, pay per click advertising, local search, social media marketing, and online reputation management services.

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General Thoughts

Change How You Think About Outreach

Give first, give generously, then ask.

Be genuine, be vulnerable, write as if writing to a close friend.

“Ask for leads and you'll get advice. Ask for advice and you'll get leads.”

Think long-term, not scorched earth.

Walkthrough of BuzzStream

Websites People Tasks

Columns Filters Outreach

Projects Settings

How Not to Destroy BuzzStream

Properly Tag New Entries

Industry Influence (Low, High, Very High)

High (90%) vs. Very High (10%)

Tag (E.g. Travel)

Keep Information Updated

Contact Attempts

Do Not Contact

Friendship

Project Stage

New Information Via Contact

Due Diligence Before Outreach

History Tab

Friendship Stage

Tags

Industry Influence

High Quality Only

NOT Scorched Earth

Watch your frequency

Be personable, not a spammer

Have something to give, don’t beg

Adding New Websites

New Websites

Create a Public Client Folder

Create a Public Project in that folder

Add Contacts to the Project (BuzzMarker or Manually)

Tag the Website

Set the Industry Influence

Outreach

Outreach

Outreach -> Create Template

Dynamic Fields

Options while sending

Update Tags

Tasks

Tasks

From Dashboard

From Person or Website

Multiple at Once

Project Cycle

Project Cycle

Ensure you have enough contact information

Create and send a template (private)

Change Project Stage to Contact Attempt 1

Create Task to follow-up 3-4 days later

Follow-up and change Project Stage to Contact Attempt 2

Possible Responses

Complete Answer – Set Project Stage to YES

Promise to Follow Up – Set Project Stage to Contacted

No – Set Project Stage to NO

Use Case: Low Quality Guest Post

Low Quality Guest Post

Filter for Tag or Industry Influence

Don’t Burn Contacts

Remember to Set Tasks

Use Case: Amazing Guest Post

Amazing Guest Post

Long Term – Not Easy

Individual Emails

Don’t Burn Contacts.

Use Case: Group Post

Group Post

Great for Creating and Maintaining Relationships

Set Distribution Task

Don’t Burn Contacts.

Use Case: Advice from Expert

Advice from Expert

Great for Creating and Maintaining Relationships

Individual, Personable Email

Don’t Burn Contacts.

Advanced Usage

Advanced Usage

Prospecting

Link Monitoring

Advanced Filters

Questions?

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