buttonmen iphone game case study

BUTTON MENBeat People Up. Right Now.

WHAT IS BUTTON MEN?

1,200 Apps Sold

HOME SCREEN

CHARACTER SELECT SCREEN

CHARACTER BIO SCREEN

FIGHT SCREEN

WIN SCREEN

Button Men is a quick-playing dice game for one or two players.

OUT OF 71 REVIEWS

39

11

10

7

4

Polished, tight little strategy game“ ”

Fabozz - Customer from App Store

Just like the tabletop game“ ”

DaveStory - Customer from App Store

Just like the tabletop game“ ”

DaveStory - Customer from App Store

Nice concept, but beta-quality, deeply buggy software.

“ ”

BazookaTime - Customer from App Store

WHAT WE LEARNED

WHAT WE LEARNED

• Designing and Developing for iPhone is not the same as doing so for a website or flash-based game. Significant learning curve involved

• Subsequent games have been quicker and easier to produce

• Despite social-media efforts, good reviews on app sites and placement on Apple’s ‘Top 50’ – still very difficult to get that game ‘out there’

FUTURE PLANS

• Offer free app with two characters

• Release character expansion packs - 2 per pack

• Release new characters

• Release Multi-player

• Release High Score.

THANK YOU