business intelligence and mapping
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Business Intelligenceand Mapping
Jody GarnettBusiness Intelligence and Mapping 1
Business Intelligence and Mapping 2
First Thought for GeoRabble Talk
• Really Cool Technology: uDig + GeoScript
Business Intelligence and Mapping 3
Boring – need something to Say
• Code on its own does not a story makeo Need data and a good questiono And maybe a background in GIS
• So let’s try another idea …
Business Intelligence and Mapping 4
Communication of Ideas
Business Intelligence and Mapping 5
Communication
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Art?
Business Intelligence and Mapping 7
Pub!
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Powerpoint
Business Intelligence and Mapping 9
GeoRabble
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GeoGeeks
• So what are we good at communicating?
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Position
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Mapping Party!
Make Tracks!
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Only one Ground Truth
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Cartography
“A Map of Nowhere Showing Everything”: Andre’s Plan & Map Drawing (1891)
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Public Perception of GIS
http://thenounproject.com/noun/gis/
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Web Mapping
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Map Comprehension
Pub
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Map Interaction
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Return to Cartography?
Water Colour example from Stamen (http://maps.stamen.com/watercolor/)
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What about BI?
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Rather than Communicate to Everyone
Business Intelligence and Mapping 22
Focus on a Few
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The Decision Makers
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Provides a certain perspective
Data Warehouse
Are Belong to
Us
Your Data
All
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A Successful Approach• IDC Reports 39.9 Billion market for 2012
o Top five use (covering 29 Billion of the total)• End-User Query, Reporting, and Analysis• Data Warehouse Management• Financial Performance and Strategy Management• CRM Analytics Applications• Data Warehouse Generation.
o Pivoting into a “business analytics software” category
• Larger market than GISo GIS pivoting to Location Intelligence? Location Analytics?
http://www.businesswire.com/news/home/20120117005096/en/IDC-Launches-Worldwide-Business-Analytics-Software-Tracker
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Query Reporting Analysis
http://www.eclipse.org/birt/phoenix/examples/
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Data Warehouse
ExtractTransfor
mLoad
IT
GIS
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Drill-Down and Explore
• Online analytical processing (OLAP)
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Dashboard• Drive your company like a car!
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BI Mapping• More than just a chart alternative?
o Maps convey large data volume (to everyone!)o Maps and cross-tabs an interactive alternative to thematic maps
• Mapping is already deployed in BI productso Microsoft Bing Maps / Business Intelligence o ESRI / IBM Cognoso Map Views in Oracle Business Intelligence
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Business AnalyticsMarket Positioning
• Branching out into new areas in Corporate ITo Making a strong push to be the go-to guys for “Big Data”o Combined with a push into Mapping
• Credibility?o BI is one of the few groups that can handle GIS sized data volumeso Knack for subsuming IT budget (closer to decision makers)o Presenting GIS as a Business Intelligence responsibility
(due to use in the planning process)
• But wait…o Traditional BI home field advantages are moving down marketo Available to the rest of IT – including GeoHackers
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Demo
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Who pays for Open Source Mapping
• Open Source GIS has traditionally beeno Volunteer Driveno Funded by Governmento OSGeo Foundation
• New blood is in the watero Apache Foundation – Spatial Information Systemo Eclipse Foundation - LocationTech
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LocationTech Sponsors
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What is BI doing here?• What can they expect out of mapping?
• Better take a look at what is possible
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BIRT MapItem• Explore BIRT
Integration• “Architecture
Spike”o Written in Eclipseo GeoToolso Toy data from EPA
• Natural Earth Base Layers
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BIRT Report Builder
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BIRT Report Preview
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Web Labs Demo
http://www.lisasoft.com/demo/birt
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