business analytics and the internet of things
Post on 15-Apr-2017
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BUSINESS ANALYTICS AND THE INTERNET OF THINGS
Mark Benson - CTO, Exosite
WHAT IS THE INTERNET OF THINGS?
IoT
WHAT IoT IS NOT.
LIKE THE INTERNET, IoT IS NOT A PRODUCT.
“Hello, could I buy three Internets please?”
IT’S NOT A TRENDING INDUSTRY.
IoT IS A TECHNOLOGY TREND AFFECTING ALL INDUSTRIES TO
VARYING DEGREES.
IT’S CREATING VALUE FROM DATA THAT DID NOT PREVIOUSLY EXIST.
“Internet of Things” economic impact by 2025:
$11 Trillion(source: McKinsey – Fall 2015)
WHAT ARE EXAMPLES OF INTERNET-CONNECTED PRODUCTS THAT YOU HAVE
SEEN?
WHAT ABOUT BUSINESS ANALYTICS AND “BIG DATA”?
+
CONNECTED PRODUCTS GENERATE LOTS OF
(SMALL BITS) OF BIG DATA THAT ENABLES NEW TYPES OF DATA ANALYSIS
72
DEVICE USER
USAGE - BEHAVIOR - PREFERENCES - ACTIVITIES – INTERESTS - LOCATION
BUT FINDING MEANING IN THE DATA REQUIRES CONTEXTUAL KNOWLEDGE
ANATOMY OF AN IoT SOLUTION
72
SOME DATA ANALYTICS PROBLEMS FOCUS SOLELY ON THE DEVICES THEMSELVES AND HOW THEY ARE SUPPORTED
Your ConnectedSensors
Your ConnectedProduct
Your MonitoringService
+Your Security Identification
Process
Your Device Provisioning
Process
Your Device Management & Support Tools
+
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YOUR SUPPORTTEAM & TOOLS
YOUR DEVICES &PRODUCT LINES
Your GatewaySolution
INFRASTRUCTUREYour BLEConnectivity
Your CellularUplink
IoT PLATFORM
SOME DATA ANALYTICS PROBLEMS DEAL WITH HOW TO REDUCE COST AND COMPLEXITY IN THE DATA TRANSMISSION PROCESS
Your ConnectedSensors
Your ConnectedProduct
Your MonitoringService
+Your Security Identification
Process
Your Device Provisioning
Process
Your Device Management & Support Tools
+
72
YOUR SUPPORTTEAM & TOOLS
YOUR DEVICES &PRODUCT LINES
YOUR DEVICE COMMUNICATION
YOUR CLOUD INFRASTRUCTURE
Your ConnectedSensors
Your ConnectedProduct
Your MonitoringService
+Your Security Identification
Process
Your Device Provisioning
Process
Your Device Management & Support Tools
+
72
Your GatewaySolution
INFRASTRUCTUREYour BLEConnectivity
Your CellularUplink
IoT PLATFORMYour Web-basedAdministration
Your Mobile App
Your CorporateData Archive
Your Application
Servers
Your Data Mining& Analysis Efforts
YOUR SUPPORTTEAM & TOOLS
YOUR DEVICES &PRODUCT LINES
YOUR DEVICE COMMUNICATION
YOUR USER INTERFACE& DATA MINING EFFORTS
MOST DATA ANALYTICS PROBLEMS DEAL WITH HOW THE USER ENGAGESAND HOW THAT ENGAGEMENT CAN BE ENHANCED OR OPTIMIZED
YOUR CLOUD INFRASTRUCTURE
THEN THERE ARE ANALYTICS PROBLEMS THAT DEAL WITH HOW A PRODUCT IS DISTRIBUTED AND SOLD
SCOPE OF BUSINESS ANALYTICS WITH TRADITIONAL DISTRIBUTION MODELS
72
WHOLESALERMANUFACTURER RETAILER USER
DISTRIBUTORMANUFACTURER BUSINESS USER
?
?
SCOPE OF BUSINESS ANALYTICS WITH SMART CONNECTED PRODUCTS
72
WHOLESALERMANUFACTURER RETAILER USER
DISTRIBUTORMANUFACTURER BUSINESS USER
EXAMPLES
RODENT PROBLEM?
CHOOSE ONE:KITCHEN STAFF CHECK TRAPS FOR DEAD MICE OR PAY SOMEBODY ELSE TO DO IT.
VICTOR’S “BETTER MOUSE TRAP” IS NOW REDUCING COSTS, REDUCING LABOR, AND INCREASING COMPLIANCE
WHAT TYPES OF BUSINESS ANALYTICS DO YOU THINK ARE POSSIBLE WITH A CONNECTED MOUSE TRAP?
DATA ANALYTICS APPLICATIONS: PEST PRESSURE REGRESSION ANALYSIS AND SEASONAL DEMAND PLANNING
FIRST ALERT WAS VIEWED AS A LOW COST MARKET LEADER LOSING GROUND TO INNOVATIVE COMPETITORS
FIRST ALERT MADE THE BIG LEAP INTO LEVERAGING IoT AND MOBILE APP DEVELOPMENT.
THEY ARE NOW A MANUFACTURER OF, NEXT-GEN, CONNECTED-HOME AND SAFETY PRODUCTS
WHAT TYPES OF BUSINESS ANALYTICS DO YOU THINK ARE POSSIBLE WITH A CONNECTED SMOKE DETECTOR?
DATA ANALYTICS APPLICATIONS:MICRO-ENVIRONMENT ANALYSIS AND BATTERY LIFE PREDICTION
WHO HERE HAS HEARD OF GENIE GARAGE DOOR OPENERS?
NOBODY WANTS TO BUY A NEW GARAGE DOOR OPENER WHEN THEIR OLD ONE STILL WORKS.
“IF IT AIN’T BROKE…”
IoT ALLOWED GENIE TO CREATE AN EASY
INSTALL RETROFIT SOLUTION THAT WORKS
ON COMPETING PRODUCTS
WHAT TYPES OF BUSINESS ANALYTICS
DO YOU THINK ARE POSSIBLE WITH A
CONNECTED GARAGE DOOR OPENER?
DATA ANALYTICS APPLICATIONS:
TARGETED MARKETING AND USER BEHAVIOR
ANALYSIS
PARTING WORDS
“BEHIND EVERY BIG FAILURE AT OUR COMPANY, THERE WAS A MARVELOUS SPREADSHEET”
-SCOTT COOK, FOUNDER AT INTUIT
IF YOU DON’T UNDERSTAND THE ”WHY”, THEN THE “HOW“ DOESN’T MATTER
LEARN TO LEARNLEARN TO CHANGELEARN TO DOUBTLEARN TO EDUCATE
Mark Benson, CTOmarkbenson@exosite.com
https://twitter.com/markbensonhttps://www.linkedin.com/in/markbenson
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