building your brand online wip
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Building Your Brand Online
Speaker:Amanda Steadman
www.amandasteadman.com
Thursday October 6th 2009
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•The Internet and Business 2009 & Beyond
•Awareness of the Power of Online Branding & PR
•Marketing on a Shoestring – Attracting Clients
•What are you doing to maximise your online presence and results?
Introduction
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Getting with it…
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Getting with it…
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Getting with it…
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1.Your Brand & Marketing Strategy
2.The PR Power of Online Media
3. Traffic Attraction
4.Customers and Consistency
4 Keys to Building Your Brand Online
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1. Your Brand(s)
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•Clear and Simple
•Familiarity
•Connect
• amandasteadman.com
1. Your Brand
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1. Online Marketing Strategy
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•1. Build your Brand & Presence
•2. Build your list
•3. Building the relationship
•4. Building to a sale
1. Online Marketing Strategy
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2. Building Your Brand Using Social Media
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•Obama
2. Online Marketing Strategy
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Follow the Yahoo Brick Code…
•1 – Choose your social media community•2 – Create a community•3 – Apply the 4 B’s•4 – Repeat
2. Social Media Secrets
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1 – Wakoopa – Monitor Big Boys (follow me on Twitter for tips)
2 – Splitweet, Ping.fm (for Facebook & Twitter Status Update)
3 – Linked In, Viadeo, Xing (For real B2B & B2C)
4 – YouTube, Twitpic, Blogs (other ways to communicate) Slideshare
2. Power of the Few - Faves
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•Red - Choose Your Vehicles
•Amber – Load ‘em Up
•Green – Go Publish
• 4 – Repeat
3. Traffic Genius
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•Google Ads•Facebook Links•YouTube•Ezine Articles•Creating communties•Creating Groups•Autoresponders•Membership
Traffic Genius – Top Vehicles
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YOUR
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4. Converting to Customers
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•1 – Have an EASY to FIND and NAVIGATE WEBSITE OR WEBPAGE
•2 – Have a GREAT Offer/Product/Service
•3 – CAPTURE DETAILS
Converting to Customers
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3 – Make is EASY to sign up/buy from you
• •4 – Have back end
offers/autoresponders
•5 – Repeat
Converting to Customers
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1.Your Brand & Marketing Strategy
2.The PR Power of Online Media
3.Driving the Traffic
4.Customers and Consistency
Reminder: 4 Keys to Building Your Brand Online
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•Work smarter not harder – delegate/get help!
•Automate, automate, automate
HAVE FUN attracting new clients!
Summary
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Down to you…
•What can you apply today?•What resources do you need?•Who else can assist?•Commit to 3 actions to start attracting new
clients NOW and email us what they are!
Email: action@amandasteadman.com
Practicalities
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For further Web Emergency Assistance
•Call on 0208 740 8184
•Email:amanda@wealthbabes.com or amanda@amandasteadman.com
•Twitter.com/wealthbabes
•Connect to Success Group on Facebook
Contact
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