building products the amazon way
Post on 21-Apr-2017
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approach of building products
1. start with the customer and work backwards2. role of the product manager
learn build
amazon’s approach to build products
1. start with the customer and work backwards
2. listening posts
amazon’s approach to build products
1. start with the customer and work backwards
2. listening posts
amazon’s approach to build products
1. start with the customer and work backwards
2. listening posts
(mock) press release
customer-centric narrative
include a customer quote
six pages or under (with faq)
frequently asked questions
consider all stakeholders
add more throughout the lifecycle
why, how, when, who and more
customer faq
explain your idea to a friend who is not familiar with the product. what questions will she ask?how do I get started with AutoRip? is it free?does it work for old purchases?what happens if I return the CD?does it work outside the US?
explain your idea to peers at work who are familiar with your business. what questions do they have?
internal stakeholder faq
do we need to get new licenses?what changes do we need to make to our existing product?when do we need to launch it?how much will it cost to the business?why now?
listening posts
1.customer feedback
2.usage metrics
3.usability research
4.competitive benchmarking
5.macro trends
(military) a post or position, established for the purpose of listening to detect the
enemy's movements.
any source of data to inform a product decision
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